Why does Apple have a great brand?

I will give someone $10 if you can prove this is some marketing ploy. This is Steve Jobs 100%. Remember when George Harrison died? Not to mention, even if this is ‘cashing in on human emotion’, if only one kid reads the small autobiography or follows the link to the Civil Rights page then Apple has done something great. Asses.

Since they used her image in an ad a few years back, I think they owe it to her and her family to give back a little respect. That’s all it is in my opinion.
Also, I’m a long time windows user and ASP.net developer, but I also have an iPod and use itunes, so I like both companies. But Pat Rice’s observation on the MS vs. Apple homepage differences, pretty much sums up the two companies and really shows the contrast of a company that is people focused vs tech focused. I got a good feeling looking at apple.com. Microsoft? not so much. Good or bad, Apple marketing works.

And Stefan, Rosa Parks should mean a lot to anyone. She helped spark a revolution. People don’t understand that, really so do more reading of history and less tech blogs. BTW, I’m a white irish american.

Personally, I’ve always saw ‘Think Different’ just as a slogan as being a repetition of a sometimes popular but really limited way of seeing the world. I always thought that a competing company should have used the slogan ‘Think Better’, because to me being different isn’t enough for praise, as it wasn’t for people like Hitler, though there has been no opportunity yet where it would be seen credibly.

Even though this tribute, and all the other Think Different ads with famous individuals are tasteful to the point that they don’t seem exploitive, as a non-Apple user they also make me think Apple by trying so hard to associate their customers with thinking different, sort of implicity label me as someone not thinking different; this and my disagreement with the message of the slogan, means Apple’s ads just have always turned me off no matter how well designed or intentioned they are. I would guess they would appeal most to people who already buy Apple and like being part of the club.

And of course though I am appreciative of Rosa Parks and would salute what she did; I also find the reaction of everyone in the world doing eulogies and praising her a little overdone. We all were taught in elementary school how heroic she was, along with other stock figures used as examples everywhere like Hellen Keller. There’s reason to have remembrance now that Rosa Parks is dead, but given that there are many individuals in history that made great and important efforts but were either forgotten or tainted by politics, the level of the reaction to her death really seems knee-jerk and compulsory. Like grown-up school children reciting from their lessons (no offense intended).

I’m not going to add to it by writing another eulogy, I have nothing more to say than other people do. Sorry for being contrarian and adding negativity, but in my defense, I’m just -thinking different.

Personally, I’ve always saw ‘Think Different’ just as a slogan as being a repetition of a sometimes popular but really limited way of seeing the world. I always thought that a competing company should have used the slogan ‘Think Better’, because to me being different isn’t enough for praise, as it wasn’t for people like Hitler, though there has been no opportunity yet where it would be seen credibly.

Even though this tribute, and all the other Think Different ads with famous individuals are tasteful to the point that they don’t seem exploitive, as a non-Apple user they also make me think Apple by trying so hard to associate their customers with thinking different, sort of implicity label me as someone not thinking different; this and my disagreement with the message of the slogan, means Apple’s ads just have always turned me off no matter how well designed or intentioned they are. I would guess they would appeal most to people who already buy Apple and like being part of the club.

And of course though I am appreciative of Rosa Parks and would salute what she did; I also find the reaction of everyone in the world doing eulogies and praising her a little overdone. We all were taught in elementary school how heroic she was, along with other stock figures used as examples everywhere like Hellen Keller. There’s reason to have remembrance now that Rosa Parks is dead, but given that there are many individuals in history that made great and important efforts but were either forgotten or tainted by politics, the level of the reaction to her death really seems knee-jerk and compulsory. Like grown-up school children reciting from their lessons (no offense intended).

I’m not going to add to it by writing another eulogy, I have nothing more to say than other people do. Sorry for being contrarian and adding negativity, but in my defense, I’m just -thinking different.

Trying to profit off of the death of an icon is abominable behavior

FineJames: This isn’t a new ad campaign, it’s an old one.

see: http://www.redlightrunner.com/rosparthindi.html

I don’t see it as opportunistic marketing. Heck, the marketing folks probably hate resurrecting this old campaign. Personally, I think this is great, and respectable.

FineJames: This isn’t a new ad campaign, it’s an old one.

see: http://www.redlightrunner.com/rosparthindi.html

I don’t see it as opportunistic marketing. Heck, the marketing folks probably hate resurrecting this old campaign. Personally, I think this is great, and respectable.

I respect what she has done. I just don’t like people using her name and face to profit.

That link Todd is for a 200 dollar poster. Do you know anyone in the graphics industry? That thing is cheap as hell to make.

It’s like me making Katrina shirts and selling them for 20 dollars. Now if I gave all my profit to the Red Cross that would make me great, but instead using it to buy something to make me happy… Little selfish.

sorry I am devilsrejection hehe, multiple computers = multiple logins.

sorry I am devilsrejection hehe, multiple computers = multiple logins.

As a African, and a black man, I applaud Apple for this.

Scoble’s point is that moves like this get Apple a lasting amount of goodwill.

Plus, she DID make a difference!

Thanks for the heads-up, Robert. I emailed it to all I know.

Stefan,

I think you’re a bit confused. That link is to an Apple memorabilia collector’s site. That’s why the poster is priced at $200. My point was to show that the Rosa Parks “think different” campaign was an old one, not a new one.

Stefan,

I think you’re a bit confused. That link is to an Apple memorabilia collector’s site. That’s why the poster is priced at $200. My point was to show that the Rosa Parks “think different” campaign was an old one, not a new one.

ah ok understood. in the end what i am saying is, dont use historical figures to make your wallet fatter.

Good artists copy, Great artists steal. – Piccasso

A good movie to watch would be ‘Pirates of Silicon Valley’.

Good artists copy, Great artists steal. – Piccasso

A good movie to watch would be ‘Pirates of Silicon Valley’.