Dare Obasanjo, who works on the backend team at MSN, says I just rediscovered Hailstorm (which was Microsoft’s doomed effort to host your data on its servers). Hmmm, I didn’t remember Hailstorm being aimed at end users. I also didn’t remember that Microsoft tried to take people slowly into that world. They wanted them to jump in feet first. They also didn’t have the trust of customers the way Google has the trust of people on the street.
The other thing that’s hurting Microsoft? We don’t have a monetization gadget. Do we pay bloggers yet to include components? Not yet. Google does. That gets bloggers and Silicon Valley businesspeople to feel good about including their components on Web pages (and bootstraps them into this new world in a way that keeps people from screaming). Oh, and they didn’t name it “Hailstorm.”