Daily Archives: October 29, 2005

Rick Segal has a couple must read posts

Rick, you gotta lay off the Scoble love or some people will think we’re having an affair or something. ;-) But, his posts are right on. One takes Macromedia to task for corporate speak. Another takes all corporations to task for the way we handle employees on their way out (heavily aimed at Microsoft cause Rick is a former Microsoftie and has been talking with tons of former MSFTies about their experiences). Oh, that’s so true! We suck at exit interviews and we don’t think creatively about the process at all. It should be like sending a kid to college. A little sad, yes, but our ideas are going out into the world to be used somewhere else. Might as well stock them up with tools so they can evangelize our stuff elsewhere. I like how Rick thinks.

Chris warns us of “attack of the magazines”

Chris Pirillo is funny with his “Attack of the Magazines” post. Yeah, that’s a good point. I had a professional journalist lie about me a few months back. They never corrected the post, despite having their brand name dragged into the mud. This crud has been going on a long time in the journalism industry. Steve Wozniak, in my first celebrity interview, back in 1989 warned me about it “don’t believe what they say about me in the papers,” he told me. The journalism industry doesn’t self clean itself out. Did anyone in the journalism industry come to my defense or do any homework or do any stories about the guy who used his millions of readers against me? No.

The truth is if you’re out in public you’ll have to have a thick skin and deal with it by staying engaged. I did note that far fewer people link to the “professional” guy who lied about me (or the organization he works for) than used to link to him — yeah, it’s showed up on Memeorandum a couple of times, but it used to be linked to a LOT more often. He (and his bosses) shot their credibility in the head. How do you know that? Cause he never answered me (nor did he answer the questions of bloggers like Thomas Hawk or Rick Segal) and people know that’s the sign that the credibility is shot. After all, if you aren’t willing to answer questions about your credibility, you probably have none.

At Google on Thursday, when I showed off Channel 9 I pointed to the spot underneath the video. “See,” I said, “you can write ‘Microsoft sucks’ right there and I won’t pull it down.”

Most corporate types don’t get that. Heck, even a few business “experts” who write books with seemingly Cluetrainish titles don’t get that. :-)

There’s a belief in marketing that corporations should only say “we’re perfect and we have no blemishes — our competitors are the ones with the blemishes.” Oh, that’s such crap.

Anyway, maybe we’ll talk about this later today at the Blog Business Summit’s workshop in Seattle. I’m sure the Fortune article will be a hot topic of conversation.

Evelyn Rodriguez has a wonderful post titled: An Internet Fed Mostly by Amateurs is Fascinating. Oh, I agree, but we do need the pros too. I tell audiences this as well. At Google I was talking with the Chairman of a very large media company. I said “see, if that building there started burning down, I’d be better than most professional journalists in the opening minutes of the fire. Why? Cause I have a video camera here. I can write about it before the journalists show up. But, the professionals usually know the beat a lot better than I do. They know the fire captain. They can listen to their scanners for other news and make connections (we can do that too, but I don’t own a scanner so would need to wait until someone else made that connection).

And, news is really about access anyway. I can’t get access to, say, Iraq, or press conferences in Washington D.C. (heck, I don’t even get invited to the press conferences at Microsoft and I work there).

So, we need both pros and amateurs. Someday this will all settle down and we’ll all get along. But, for now attacking each other gets us lots of traffic and PR mentions. We don’t realize the damage we’re doing to each other, but we’ll figure that out someday too.

Blog news services are fighting it out

The blog news service space is pretty hot right now. You have Memeorandum. Digg (which just got $2.8 million in venture capital). Blogniscient. And a few others.

Yesterday Blogniscient underwent a redesign. Looks much nicer now. Hey, having me up as #1 tech blog is pretty fun! I don’t deserve that, but I do like their list. It gives you a few stories under each blog. That really is helpful. Technosight has more on the Blogniscient changes. One thing, I wish these companies would pick shorter URLs. Digg has it right. Four letters that are easy to remember and easy to type.

Why do I work at Microsoft?

You know, I now have a lot of choices of where I would like to work. Why do I stay at Microsoft? You have to go no further than Notorious B.G. on MTV. Interesting that if you watch the show on the Web you get more video, including what Bill thinks of Open Source, than if you watched it on TV.

By the way, this is the thing I like about the new style of conferences I’ve been to recently — Dave Winer calls it the unconference. By getting the audience to ask questions and keep the format interactive it engages them and makes them a part of the event. I love the round-table format. I wish we could do more of that at Microsoft.

Personally, I wish I could watch those kids interact with Bill for a few hours.