RSS usability sucks

At the Blog Business Summit yesterday we discovered just how bad RSS usability sucks. Molly Holzschalg was on stage with me and visited a blog and was trying to find its RSS feed. She couldn’t find it. Why? Cause there’s no consistency in this industry on how to subscribe.

Some sites use RSS icons. Most that I visit use the orange XML icon. But other sites don’t have any icon and instead use words like “subscribe” or “feed” or “web feed.”

Even others, like many Blogger sites, don’t have any icon or word with a link at all. For those you’ve gotta know to simply add “atom.xml” onto the end of the URL. Aaaaarrrrrrgggggghhhhhhh.

And then there’s sites like Dare Obasanjo’s. He’s a geek. Works at MSN. But look at the right side of his blog. He has four DIFFERENT icons for RSS. One for Yahoo. One for MSN. One for Bloglines. One for Newsgator.

Oh, I bet Jakob Nielsen is screaming right about now.

Whenever I hit problems like this I ask myself “what would Jeffrey Zeldman do?” Or WWJZD for short. :-)

Why Jeffrey? He’s still leading the Web design movement forward and is my favorite writer and speaker on the topic.

I find his minimalistic answer unsatisfying. He puts a text link in very small type at the bottom of his page.

My advice? Stick with the orange XML icon. Why? It sticks out. If the page Molly was trying to deal with yesterday had one of those she would have found it instantly. The BBC’s answer is actually pretty good too. They went with an Orange RSS button and next to it have a link to “What is RSS.”

In fact, I think that’s really the best answer: “just do what the BBC does.”

  • http://jeremy.zawodny.com/blog/ Jeremy Zawodny

    Could we stop talking about “RSS” or “XML” and speak in terms that normal people can be expected to understand?

  • http://www.kbcafe.com/ Randy Charles Morin

    Scoble, I took a look at Molly’s blog and yours and I’ve gotta to say that it’s much easier to subscribe to her’s than yours.

    http://www.kbcafe.com/rss/?guid=20051030180645

  • http://www.kbcafe.com/ Randy Charles Morin

    Scoble, I took a look at Molly’s blog and yours and I’ve gotta to say that it’s much easier to subscribe to her’s than yours.

    http://www.kbcafe.com/rss/?guid=20051030180645

  • http://www.kbcafe.com Randy Charles Morin

    Scoble, I took a look at Molly’s blog and yours and I’ve gotta to say that it’s much easier to subscribe to her’s than yours.

    http://www.kbcafe.com/rss/?guid=20051030180645

  • http://brennan.wordpress.com/ bren

    Maybe a button with the word FEED will do. :)

  • http://brennan.wordpress.com/ bren

    Maybe a button with the word FEED will do. :)

  • http://brennan.wordpress.com/ bren

    Maybe a button with the word FEED will do. :)

  • http://scobleizer.wordpress.com/ scobleizer

    Jeremy: do you call your DVD player a “device that plays movies on physical round-disk-shaped media?” Why not?

  • http://scobleizer.wordpress.com/ scobleizer

    Jeremy: do you call your DVD player a “device that plays movies on physical round-disk-shaped media?” Why not?

  • http://scobleizer.wordpress.com/ scobleizer

    Jeremy: do you call your DVD player a “device that plays movies on physical round-disk-shaped media?” Why not?

  • http://scobleizer.wordpress.com/ scobleizer

    Randy: I wasn’t complaining about Molly’s blog. We were on another blog site when we got stuck while demonstrating RSS at the Blog Business Summit. Sorry for not making that clear.

  • http://scobleizer.wordpress.com/ scobleizer

    Randy: I wasn’t complaining about Molly’s blog. We were on another blog site when we got stuck while demonstrating RSS at the Blog Business Summit. Sorry for not making that clear.

  • http://scobleizer.wordpress.com/ scobleizer

    Randy: I wasn’t complaining about Molly’s blog. We were on another blog site when we got stuck while demonstrating RSS at the Blog Business Summit. Sorry for not making that clear.

  • http://jeremy.zawodny.com/blog/ Jeremy Zawodny

    A VCR isn’t a “VHS player” is it? Is your “web browser” actually a “HTML navigator” or a “HTTP communicator”?

    See, you cam come up with examples that do and don’t suport your point. But why must we make the acronym stew even thicker? Where will this insanity stop?

    This ia about subscribeing to web sites. Period. Plain and simple.

  • http://jeremy.zawodny.com/blog/ Jeremy Zawodny

    A VCR isn’t a “VHS player” is it? Is your “web browser” actually a “HTML navigator” or a “HTTP communicator”?

    See, you cam come up with examples that do and don’t suport your point. But why must we make the acronym stew even thicker? Where will this insanity stop?

    This ia about subscribeing to web sites. Period. Plain and simple.

  • http://jeremy.zawodny.com/blog/ Jeremy Zawodny

    A VCR isn’t a “VHS player” is it? Is your “web browser” actually a “HTML navigator” or a “HTTP communicator”?

    See, you cam come up with examples that do and don’t suport your point. But why must we make the acronym stew even thicker? Where will this insanity stop?

    This ia about subscribeing to web sites. Period. Plain and simple.

  • http://w-uh.com/ Ole Eichhorn

    I think the biggest usability issue with RSS feeds ins’t “how do I figure out the URL”, but “what do I do with the URL”. Clicking on the link – which is what my mom would do – doesn’t work. At best you get a page of XML, which looks like junk to my Mom.

    The best thing right now is that most readers will “auto discover” the feed URL, given the website URL. So you can drag the URL from the browser location field into the reader’s location field, and poof, you’re subscribed. That works with SharpReader most of the time.

    However the better thing would be if clicking on the link accomplished this. The MIME type of an RSS feed should cause the browser to launch your RSS reader. Or maybe we need a different transport indicator, like rss://domain/url instead of http://domain/url, so that the browser knows what to do when a feed link is clicked.

    I totally agree that the usability of feed discover and subscription is a big reason why RSS feeds are not used widely by more people.

  • http://w-uh.com/ Ole Eichhorn

    I think the biggest usability issue with RSS feeds ins’t “how do I figure out the URL”, but “what do I do with the URL”. Clicking on the link – which is what my mom would do – doesn’t work. At best you get a page of XML, which looks like junk to my Mom.

    The best thing right now is that most readers will “auto discover” the feed URL, given the website URL. So you can drag the URL from the browser location field into the reader’s location field, and poof, you’re subscribed. That works with SharpReader most of the time.

    However the better thing would be if clicking on the link accomplished this. The MIME type of an RSS feed should cause the browser to launch your RSS reader. Or maybe we need a different transport indicator, like rss://domain/url instead of http://domain/url, so that the browser knows what to do when a feed link is clicked.

    I totally agree that the usability of feed discover and subscription is a big reason why RSS feeds are not used widely by more people.

  • http://w-uh.com Ole Eichhorn

    I think the biggest usability issue with RSS feeds ins’t “how do I figure out the URL”, but “what do I do with the URL”. Clicking on the link – which is what my mom would do – doesn’t work. At best you get a page of XML, which looks like junk to my Mom.

    The best thing right now is that most readers will “auto discover” the feed URL, given the website URL. So you can drag the URL from the browser location field into the reader’s location field, and poof, you’re subscribed. That works with SharpReader most of the time.

    However the better thing would be if clicking on the link accomplished this. The MIME type of an RSS feed should cause the browser to launch your RSS reader. Or maybe we need a different transport indicator, like rss://domain/url instead of http://domain/url, so that the browser knows what to do when a feed link is clicked.

    I totally agree that the usability of feed discover and subscription is a big reason why RSS feeds are not used widely by more people.

  • http://tomrafteryit.wordpress.com/ tomrafteryit

    Robert we had a great discussion on my site a few weeks ago following Dave Winer’s suggestion of a Subscribe button.

    What we came up with is an orange Subscribe and a Help button alongside it – I think it works quite well. Have a look at the buttons in this post – they are free to copy, as is the help text.

  • http://tomrafteryit.wordpress.com/ tomrafteryit

    Robert we had a great discussion on my site a few weeks ago following Dave Winer’s suggestion of a Subscribe button.

    What we came up with is an orange Subscribe and a Help button alongside it – I think it works quite well. Have a look at the buttons in this post – they are free to copy, as is the help text.

  • http://tomrafteryit.wordpress.com/ tomrafteryit

    Robert we had a great discussion on my site a few weeks ago following Dave Winer’s suggestion of a Subscribe button.

    What we came up with is an orange Subscribe and a Help button alongside it – I think it works quite well. Have a look at the buttons in this post – they are free to copy, as is the help text.

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  • http://admin.support.journurl.com/ Roger Benningfield

    Robert: Ideally, there wouldn’t be an RSS icon or link of any kind on a page… feeds should be found via autodiscovery, and presented to the user on request.

  • http://admin.support.journurl.com/ Roger Benningfield

    Robert: Ideally, there wouldn’t be an RSS icon or link of any kind on a page… feeds should be found via autodiscovery, and presented to the user on request.

  • http://9mmfilm.com/news frankp

    Developing a standard for RSS is crucial. Preferably a solution which allowed people to click on an RSS feed button (whatever it says on it) which would automatically add it to that users list of feeds which would in turn be used by any/all aggregators that user employs.

    But for now RSS usability definitely sucks. I looked into it quite recently, knowing nothing about it, but wanting to provide my users with the best possible solution. I found that IMHO there are four steps to providing somewhat usable RSS feeds:

    1. Use a (white on orange) ‘SUBSCRIBE’ button.
    2. Include a help button & help page.
    3. Include a link to your feed in the head of your html (for autodiscovery).
    4. Style your feed.

    Of course how you implement these four steps will also determine how user friendly it ends up.

    Anyone know offhand can blogger users style their own feeds without using feedburner or another third party solution?

  • http://9mmfilm.com/news frankp

    Developing a standard for RSS is crucial. Preferably a solution which allowed people to click on an RSS feed button (whatever it says on it) which would automatically add it to that users list of feeds which would in turn be used by any/all aggregators that user employs.

    But for now RSS usability definitely sucks. I looked into it quite recently, knowing nothing about it, but wanting to provide my users with the best possible solution. I found that IMHO there are four steps to providing somewhat usable RSS feeds:

    1. Use a (white on orange) ‘SUBSCRIBE’ button.
    2. Include a help button & help page.
    3. Include a link to your feed in the head of your html (for autodiscovery).
    4. Style your feed.

    Of course how you implement these four steps will also determine how user friendly it ends up.

    Anyone know offhand can blogger users style their own feeds without using feedburner or another third party solution?

  • http://9mmfilm.com/news frankp

    Developing a standard for RSS is crucial. Preferably a solution which allowed people to click on an RSS feed button (whatever it says on it) which would automatically add it to that users list of feeds which would in turn be used by any/all aggregators that user employs.

    But for now RSS usability definitely sucks. I looked into it quite recently, knowing nothing about it, but wanting to provide my users with the best possible solution. I found that IMHO there are four steps to providing somewhat usable RSS feeds:

    1. Use a (white on orange) ‘SUBSCRIBE’ button.
    2. Include a help button & help page.
    3. Include a link to your feed in the head of your html (for autodiscovery).
    4. Style your feed.

    Of course how you implement these four steps will also determine how user friendly it ends up.

    Anyone know offhand can blogger users style their own feeds without using feedburner or another third party solution?

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  • http://www.feedpass.com/ Jimw

    Robert,

    I know your Mom is your top priority right now, as it should be. It’s got to be very difficult and I extend my sympathies to you and your family.

    The issue of RSS usability is indeed a big one. I’ve researched it for months and have just finished development of feedpass.com, a new tool for RSS publishers, bloggers, etc. that simplifies much of the usability issue. It’s essentially a landing page for RSS feeds, allowing content owners to use a single button that gives readers an array of choices for subscription and walks them through the process with ease. It doesn’t modify the feed in any way, so it’s compatible with Feedburner and all other feed management tools.

    In addition, the site creates a monetization program that benefits both content publishers and anyone who wants to create a feedpass page link to the feed. In fact, the content owner can earn money from every person that links to his feed with a feedpass. It’s very cool.

    If you get a chance, I’d love your opinion on it.

    Jim

  • http://www.feedpass.com/ Jimw

    Robert,

    I know your Mom is your top priority right now, as it should be. It’s got to be very difficult and I extend my sympathies to you and your family.

    The issue of RSS usability is indeed a big one. I’ve researched it for months and have just finished development of feedpass.com, a new tool for RSS publishers, bloggers, etc. that simplifies much of the usability issue. It’s essentially a landing page for RSS feeds, allowing content owners to use a single button that gives readers an array of choices for subscription and walks them through the process with ease. It doesn’t modify the feed in any way, so it’s compatible with Feedburner and all other feed management tools.

    In addition, the site creates a monetization program that benefits both content publishers and anyone who wants to create a feedpass page link to the feed. In fact, the content owner can earn money from every person that links to his feed with a feedpass. It’s very cool.

    If you get a chance, I’d love your opinion on it.

    Jim

  • http://www.feedpass.com Jimw

    Robert,

    I know your Mom is your top priority right now, as it should be. It’s got to be very difficult and I extend my sympathies to you and your family.

    The issue of RSS usability is indeed a big one. I’ve researched it for months and have just finished development of feedpass.com, a new tool for RSS publishers, bloggers, etc. that simplifies much of the usability issue. It’s essentially a landing page for RSS feeds, allowing content owners to use a single button that gives readers an array of choices for subscription and walks them through the process with ease. It doesn’t modify the feed in any way, so it’s compatible with Feedburner and all other feed management tools.

    In addition, the site creates a monetization program that benefits both content publishers and anyone who wants to create a feedpass page link to the feed. In fact, the content owner can earn money from every person that links to his feed with a feedpass. It’s very cool.

    If you get a chance, I’d love your opinion on it.

    Jim

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