“I made a wrong mistake,” Fugere says

Remember Brian Fugere? He’s the guy who said I should be fired last week in a speech at Microsoft’s campus. Well, today we had a very nice talk. He called to apologize. Said he did more work to see what kind of impact I, and the other bloggers here, have had. A few minutes ago he left a message in my comments where he explained more.

He still disagrees about whether I should take on Steve Ballmer or Bill Gates. I can see his point, which he makes here: “The problem is when technical evangelists get themselves confused with founders and CEO’s. So when Scoble rails against MS for their anti-discrimination policy (for example), he’s a rogue voice (regardless of how you feel about the issue) who happens to have an oversized megaphone.”

Scott is confused by “Live”

Scott Hanselman, one of our best customers, is confused by Windows Live.

Shhh, Scott, don’t tell anyone, but this isn’t about just the portal. And if anyone at Microsoft thinks it is I’m gonna come and kick them in the rear.

It’s about a new advertising platform. It’s about giving users new services that can be docked on the live.com page or in other places. It’s about a new URL for search. Sorry, typing in http://search.msn.com was too confusing and convoluted. It’s a lot easier to say “go to live dot com.”

It’ll all make sense when the subdomains start popping in.

What opportunity is there for developers? Lots. See, you’ll be able to create a service box that’ll drive traffic back to your site or blog. Why would you do that? Well, on your blog you’ll have a monetization service that’ll give you a paycheck.

But, yes, they made this stuff too complicated. I see it clearly in my mind now. I’m going to get some videos now and make these teams simplify what they are trying to say.

We don’t know how to romance developers anymore (if we ever did). Sorry about that.

Oh, Joe Wilcox wrote a post about “what is live.”

Jeff’s eyes are bloodshot

Jeff Sandquist was just in my office and he’s wiped cause he and Adam Kinney shipped the Microsoft Gadget site last night.

It’s interesting that there are a TON of blogs about the new Live stuff. Just visit Memeorandum for a good list. Hey, I noticed a lot of you haven’t figured out there are some cool options in Memeorandum (click that “preferences” link in top right!!!)

Tim O’Reilly’s blog about the event got noticed here at Redmond. Why? Cause he said this: “The big takeaway: Microsoft is fully engaged with thinking about what I’ve called “Web 2.0.”” and this: “Overall, leaves me with a lot of optimism that Microsoft is fully engaged with the right problems, and we’ll be hearing a lot more from them.”

Tim is one of the main guys who is pushing the concept of “Web 2.0” so this is interesting that he sees Microsoft as a major player now.


I keep going back to that list of things I posted this morning. We need to nail those. AND we need to make a killer advertising platform.

Here’s some principles I’m going to be pushing for as this advertising platform gets built out:

 1) Share the attention data openly and transparently. Don’t be greedy, make that a key part of, and a differentiator of, our platform. Steve Gillmor’s Attention Trust is getting my attention. If that gets us to think about how to share our attention data, that’ll be huge. If we turn into greedy, evil, bahstahrds with your attention data, then we’ll lose a real opportunity to build something special here. I feel like I’m at Apple Computer back in 1988 or 89 and people were asking Apple to license the OS. In a few years it’ll be too late.

2) Give a clear, consistent, easy-to-understand, business model. I’m still struggling to understand what I’ll get by putting a new Windows Live service on my blog or business site, for instance. Will I get buzz? (That new Virtual Earth gadget looked pretty cool). Or, will I get money like Google’s AdSense pays? I’ll be pushing Gates to fund four “buzz components” for every “monetization component.” This is important to make the advertizing ecosystem work.

Anyway, I really like Niall Kennedy’s photos of the event. It’s going to be interesting to watch Microsoft change over the next few months.

Microsoft talks about its new services strategy

I’m watching Ray Ozzie on stage in San Francisco. All Microsoft employees can watch it live. I LOVE our intranet!

Dave Winer is blogging.
So is Dan Farber of ZDNet.
So is Michael Arrington of TechCrunch.
So is Todd Bishop of Seattle PI.
Michael Gartenberg gave his analysis.
Richard MacManus gives his analysis.
Niall Kennedy is blogging too.

They are showing off Windows Live. New URL is http://www.live.com . Updated: it doesn’t yet work completely on Firefox or other browsers. They promise more support is coming. Sorry.

http://ideas.live.com and http://microsoftgadgets.com are two other sites that were demoed. Sean Alexander has a brief note about those.