Scott is confused by “Live”

Scott Hanselman, one of our best customers, is confused by Windows Live.

Shhh, Scott, don’t tell anyone, but this isn’t about just the portal. And if anyone at Microsoft thinks it is I’m gonna come and kick them in the rear.

It’s about a new advertising platform. It’s about giving users new services that can be docked on the live.com page or in other places. It’s about a new URL for search. Sorry, typing in http://search.msn.com was too confusing and convoluted. It’s a lot easier to say “go to live dot com.”

It’ll all make sense when the subdomains start popping in.

What opportunity is there for developers? Lots. See, you’ll be able to create a service box that’ll drive traffic back to your site or blog. Why would you do that? Well, on your blog you’ll have a monetization service that’ll give you a paycheck.

But, yes, they made this stuff too complicated. I see it clearly in my mind now. I’m going to get some videos now and make these teams simplify what they are trying to say.

We don’t know how to romance developers anymore (if we ever did). Sorry about that.

Oh, Joe Wilcox wrote a post about “what is live.”