Is your attention important? Google is patenting the display of it, the search engine journal is reporting today.
Yahoo, AOL, and Microsoft, we better pay attention to this stuff! Steve Gillmor, we gotta get into AttentionTrust.org and figure out how to deal with attention data and make sure that customers and developers can build attention applications without paying Google.
Why is that important? Well, imagine a world where the map component, the advertising component, and other components on your Web page report back to Google what you are giving your attention to (and they will, I guarantee that!)
Then, who will be able to display the results of where you gave your attention? Only Google.
Dave,
I hope you have the right perspective on what is important for you this Sunday… and in future find a way to wait until 9am before posting.
Yawn
Dave,
I hope you have the right perspective on what is important for you this Sunday… and in future find a way to wait until 9am before posting.
Yawn
As Joel S said, Google is one level of abstraction above MS. If they take the data and aggregate it to death for their corporate clients, it’s like answering an anonymous poll on laundry soap (I do know there is the potential to be evil, but hey).
OTOH, when we worried about MSN Passport, Hailstorm, etc. we just knew we’d be targeted individually.
It’s the “abstract away” that also makes most people feel safe about Gmail even though it reads your mail.
As Joel S said, Google is one level of abstraction above MS. If they take the data and aggregate it to death for their corporate clients, it’s like answering an anonymous poll on laundry soap (I do know there is the potential to be evil, but hey).
OTOH, when we worried about MSN Passport, Hailstorm, etc. we just knew we’d be targeted individually.
It’s the “abstract away” that also makes most people feel safe about Gmail even though it reads your mail.
Robert Scoble talks with the Gillmor Gang about Attention
One of the podcasts I listened to on the way home this evening struck a real chord. In ‘Disruption Gang’, the Gillmor Gang spoke with Robert Scoble about matters related to ‘attention’; something which has visibly grabbed Robert’s interest
[...] About | AttentionTrust.org A non-profit dedicated to users’ right to their own attention data. Attention data is all the information about what you look at, for how long and what you click on. It is now owned by the people whose website you visit. If these people are Google or Amazon, they can use this data to drive targeted advertising, recommendations and search results – essentially making money out of your attention. I think it’ll be interesting to see how much of this people are willing to give up or take control of. Now is an especially interesting time, with conversations about Flickr’s use of user’s photographs to drive their revenue model and Google’s pending patent on attention data display. [...]
Let me see… I’m not sure… I use Google regularly and don’t think that it is something terrible… But, may be, I should change my position.
Let me see… I’m not sure… I use Google regularly and don’t think that it is something terrible… But, may be, I should change my position.
[...] Scoble is one of many to report that Google has filed a patent for user targeted, or attention targeted, search results which will change the ranking of Google’s organic results per each individual user based upon that user’s search behavior, location, sites visited, and even ‘typing behavior’. How could Google build such user profiles to serve customized organic (non-paid) results to? Tracking via their network of desktop apps, advertising, Gmail, and other network services. [...]
brazilian diet pills
brazilian diet pills
[...] Monday Attention and Identity Links Posted Monday, July 24, 2006 by David Evans VC and the Attention economy Interoperability, Open Identity and Identity Brokers Kim Cameron’s Infocard Tutorial Root Vaults announces new Data Exchanging Features and Public Display of Attention (PDA). Scoble on David Berlind and Doc on Intention. attention+ economy, cardspace, root+markets, venture+capital No related posts [...]