More disruption from Google: it’s patenting attention data display

Is your attention important? Google is patenting the display of it, the search engine journal is reporting today.

Yahoo, AOL, and Microsoft, we better pay attention to this stuff! Steve Gillmor, we gotta get into AttentionTrust.org and figure out how to deal with attention data and make sure that customers and developers can build attention applications without paying Google.

Why is that important? Well, imagine a world where the map component, the advertising component, and other components on your Web page report back to Google what you are giving your attention to (and they will, I guarantee that!)

Then, who will be able to display the results of where you gave your attention? Only Google.

61 thoughts on “More disruption from Google: it’s patenting attention data display

  1. Let me see… I’m not sure… I use Google regularly and don’t think that it is something terrible… But, may be, I should change my position.

  2. Let me see… I’m not sure… I use Google regularly and don’t think that it is something terrible… But, may be, I should change my position.

  3. As Joel S said, Google is one level of abstraction above MS. If they take the data and aggregate it to death for their corporate clients, it’s like answering an anonymous poll on laundry soap (I do know there is the potential to be evil, but hey).
    OTOH, when we worried about MSN Passport, Hailstorm, etc. we just knew we’d be targeted individually.
    It’s the “abstract away” that also makes most people feel safe about Gmail even though it reads your mail.

  4. As Joel S said, Google is one level of abstraction above MS. If they take the data and aggregate it to death for their corporate clients, it’s like answering an anonymous poll on laundry soap (I do know there is the potential to be evil, but hey).
    OTOH, when we worried about MSN Passport, Hailstorm, etc. we just knew we’d be targeted individually.
    It’s the “abstract away” that also makes most people feel safe about Gmail even though it reads your mail.

  5. Dave,

    I hope you have the right perspective on what is important for you this Sunday… and in future find a way to wait until 9am before posting.

    Yawn

  6. Dave,

    I hope you have the right perspective on what is important for you this Sunday… and in future find a way to wait until 9am before posting.

    Yawn

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