Ephraim Schwartz writes that despite its new service offerings, Redmond will have a hard time transitioning from the desktop software model.
Actually, he was a bit more direct than that: Something is rotten in Redmond, he wrote.
Now, I have a choice. Do I respond with denials? Or say nothing? Or agree with him?
Now, I’m sure the PR types would say “keep your mouth shut.” Heck, that’s what our competitors do. Read this blogger’s (he works at Apple) post who agreed to do an interview, but then pulled out, probably due to pressure from PR folks or others inside Apple.
There’s really no winning with responding to Ephraim. Not at this point in time anyway. Why? If I agreed then I’d be telling people something that isn’t true. We are undergoing change internally. If I disagreed then I’d be forced to put up some examples of why Ephraim isn’t right and I don’t have enough examples right now.
I keep going back to a Photo Marketing Show where I was sitting in Kodak’s booth in 1989. They had just announced some of the first digital products. It was clear they were being disrupted. They had no clue that over the next 15 years their industry would totally change from a chemical-based one to a digital one (they really didn’t, you should have seen how clueless their salespeople were about digital and the changes that were going to roil over them).
I keep thinking about that. I was actually trying to help them see the new world and they kicked me out of their booth (really, they did, they wanted to control the message and didn’t want some college kid showing that he knew more about their new printers than they did). I never forgot that.
So, what’s the right answer? Listen to the college kids! They have more of the answers than we do anyway.
It’s why I’m on Matt Mullenweg’s blogging service. It’s why I’m using Flock. Why I’m trying out Kevin Burton’s new service.
And, I assume that radical and deep changes are coming to our industry and that these forces can’t be stopped. So, might as well ride the wave and go with it.
Anyway, what would you do if you were Bill Gates and you saw the changes that are hitting our industry?