These companies should fire their Webmasters

I missed this a few weeks ago, but only four of the 30+ companies that were showing at the Under the Wire conference had RSS feeds.

Let me repeat my famous line one more time. If you don’t have an RSS feed for your marketing site you should be fired. Yes, there are plenty of marketers at Microsoft I give this kind of heck to (the number of Microsoft product sites without an RSS feed is depressing), but to be a startup without an RSS feed? Why are you trying to cripple yourself so badly right out of the gate? You don’t have Gates’ money to survive. You need to do EVERYTHING you CAN to get noticed!

Thanks to Cori Schlegal for pointing that out. The four companies? Central Desktop. Oversight Systems. SXIP. Zimbra.

Nielsen reports RSS users visit news sites more

Over on the CyberJournalist site they are reporting on a new report from Nielsen/NetRatings that says that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users and also visit three to four times more frequently.

I bet that RSS users are more frequent users of all sites, not just news sites. After all, if you are trying to keep up with more than 10 sites of any type it’s far more productive to do so in RSS. The news sites were the first, though, to really go for RSS in a big way, so I’m sure they’ll lead the trend.

Amazon maps have block-by-block views

This isn’t really that new, but I think it’s worth pointing out. Amazon’s A9 Maps have block-by-block views on many American cities. They drove a car with a camera down the streets and recorded the images on a Windows-based laptop along with GPS data.

I still like Virtual Earth, Yahoo Maps, or Google Maps better, though, mostly because of the draggable AJAX-based interface. I hate waiting for a map to refresh. Google really changed my expectations of what a map should do.

But, if you need to know what a store looks like before going there, Amazon is definitely something you should check out.

Back to reading feeds…

I’ll be honest. I haven’t been reading many feeds for the past couple of months. Got too busy and got caught up reading Memeorandum. So just let the whole feed thing slide a bit. But, I noticed I was missing the little things. The things no one else would link to (or not enough people would link to to get these things on Memeorandum). So, lately I’ve been reading feeds again. But I’m also going through and reducing my feed list. What’s getting removed?

Any feed that doesn’t run full text. Except for the New York Times.
Any feed that hasn’t published anything for the past month.
Any feed that hasn’t written about tech in the past month.
Any feed that just isn’t very interesting.

What kinds of things am I finding? Well, look at this post by Will Richardson which details how school districts are blocking blogs.

You can follow along my feed culling a few places. First of all, NewsGator is what I’m using to synchronize all my feeds. NewsGator keeps an OPML file of my feeds here and NewsGator also produces my blogroll here. So far I’ve gone through all my feeds from A-D. After I get done I’ll start adding new feeds that I find I’m looking at often.

It’ll be a slow process, though. We’re going to Cardiff for some sightseeing today.