Daily Archives: November 26, 2005

These companies should fire their Webmasters

I missed this a few weeks ago, but only four of the 30+ companies that were showing at the Under the Wire conference had RSS feeds.

Let me repeat my famous line one more time. If you don’t have an RSS feed for your marketing site you should be fired. Yes, there are plenty of marketers at Microsoft I give this kind of heck to (the number of Microsoft product sites without an RSS feed is depressing), but to be a startup without an RSS feed? Why are you trying to cripple yourself so badly right out of the gate? You don’t have Gates’ money to survive. You need to do EVERYTHING you CAN to get noticed!

Thanks to Cori Schlegal for pointing that out. The four companies? Central Desktop. Oversight Systems. SXIP. Zimbra.

Nielsen reports RSS users visit news sites more

Over on the CyberJournalist site they are reporting on a new report from Nielsen/NetRatings that says that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users and also visit three to four times more frequently.

I bet that RSS users are more frequent users of all sites, not just news sites. After all, if you are trying to keep up with more than 10 sites of any type it’s far more productive to do so in RSS. The news sites were the first, though, to really go for RSS in a big way, so I’m sure they’ll lead the trend.

Amazon maps have block-by-block views

This isn’t really that new, but I think it’s worth pointing out. Amazon’s A9 Maps have block-by-block views on many American cities. They drove a car with a camera down the streets and recorded the images on a Windows-based laptop along with GPS data.

I still like Virtual Earth, Yahoo Maps, or Google Maps better, though, mostly because of the draggable AJAX-based interface. I hate waiting for a map to refresh. Google really changed my expectations of what a map should do.

But, if you need to know what a store looks like before going there, Amazon is definitely something you should check out.