Ed talks about the importance of the back channel

Do you treat everyone nicely?

Well, Ed Sim demonstrates why you need to. He asks his back channel before he hires anyone. I know lots of people who do this.

What’s a back channel? It’s people Ed knows and trusts.

The VCs are very tied into the back channel. One time a VC told me what various people in the industry thought of me (not all of it complimentary, either!)

Think that doesn’t matter? Uh, huh.