These companies should fire their Webmasters

I missed this a few weeks ago, but only four of the 30+ companies that were showing at the Under the Wire conference had RSS feeds.

Let me repeat my famous line one more time. If you don’t have an RSS feed for your marketing site you should be fired. Yes, there are plenty of marketers at Microsoft I give this kind of heck to (the number of Microsoft product sites without an RSS feed is depressing), but to be a startup without an RSS feed? Why are you trying to cripple yourself so badly right out of the gate? You don’t have Gates’ money to survive. You need to do EVERYTHING you CAN to get noticed!

Thanks to Cori Schlegal for pointing that out. The four companies? Central Desktop. Oversight Systems. SXIP. Zimbra.

  • http://larryborsato.com/ Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com/ Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com/ Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com/ Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com/ Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com Larry Borsato

    So I do think that RSS is useful, and why wouldn’t you offer one indeed, but I’m just not clear on what an average company, that releases software once every 6 months, and maybe a patch every month or so for a startup, would use it for.

    A blog would produce a feed just fine. But what would you use to produce a feed or items on the website? Are there tools to create feeds from website links?

    As for your comments Robert:
    “What’s the ROI of doing a press tour? Of handing out swag at conferences?”

    Somebody believes that there is value to doing those things – name recognition perhaps – otherwise they wouldn’t do them. As a Director of Marketing, I was responsible for justifying the shows we attended and the events we spoke at, and we pruned them if there was no clear return.

  • http://larryborsato.com/ Larry Borsato

    Robert, out of curiosity, what percentage of your readers read your RSS feed? I know I do.

  • http://larryborsato.com/ Larry Borsato

    Robert, out of curiosity, what percentage of your readers read your RSS feed? I know I do.

  • http://larryborsato.com/ Larry Borsato

    Robert, out of curiosity, what percentage of your readers read your RSS feed? I know I do.

  • http://larryborsato.com Larry Borsato

    Robert, out of curiosity, what percentage of your readers read your RSS feed? I know I do.

  • Pingback: » Do Companies Get The RSS Thing Yet : Pig Work : Weblog of Freelance Designer Steven Clark aka Norty Pig, Hobart, Tasmania

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • http://scobleizer.wordpress.com/ scobleizer

    Larry: I don’t know, to tell you the truth. I don’t have good stats. I do know that on NewsGator there were 15,000 subscribers to my old feed and Bloglines had 9,000.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • Christopher Coulter

    For all the hype, Pew Internet & American Life Project report still shows that only 9% of Americans online even have a remotely vauge idea of what RSS feeds actually are, even less how to use them. It will change, it will happen when you get some marketshare and decent End User tools.

    This is a small small minority, crying wolf and barking at the moon, that their needs aren’t being met. Buncha spoiled brat geeks trying to shove their script-fliddings down everyones throats. Pointcast, tho they had typical dot.com management, was light years ahead of where we are today. Geeks made push a dirty word, but End Users like push.

    And syndication is not all just RSS, as such things as AvantGo and NewsRaider.com work far far better for my needs.

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://www.powertrip.co.za/ bsdguru

    You love the fact that Google’s stock price is heading up up up! ;)

    Quick question: do you own any Google shares?

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv irina slutsky

    you mean Under the Radar, not under the wire. :)

  • http://geekentertainment.tv/ irina slutsky

    no wonder this post didnt come up when i was looking for mentions of Under the Radar conference…hee

  • http://geekentertainment.tv/ irina slutsky

    no wonder this post didnt come up when i was looking for mentions of Under the Radar conference…hee

  • http://geekentertainment.tv/ irina slutsky

    no wonder this post didnt come up when i was looking for mentions of Under the Radar conference…hee

  • http://geekentertainment.tv/ irina slutsky

    no wonder this post didnt come up when i was looking for mentions of Under the Radar conference…hee