USNews writes about customer evangelists

I was just over at the Church of the Customer blog and saw that USNews and World Report wrote about corporate evangelists. I like Ben’s analysis:

“Have some soul. Tell reporters that your evangelists are the greatest customers in the world (and that you’ve restructured the public relations department). After all, what true evangelists crave more than anything is recognition.”

For the record, I appreciate everyone who builds technology to improve our lives, whether it’s as simplistic as adding an RSS feed to your Web sites, to something a lot more complex like making a game for the Xbox 360. If you use Microsoft stuff, even better! If you build stuff on Microsoft’s platforms, better yet!

And never hesitate to let me know how I, or Microsoft, can help you do any of the above.