Stormhoek marketing wine one blogger at a time

If you don’t know, my friend Hugh Macleod draws these cute little cartoons on the backs of business cards. He’s gotten a bit of attention from the bloggers (I used his drawings in my PowerPoints when I give presentations).

Anyway, he’s been raving and ranting about Stormhoek. Anyway, they sponsored the geek dinner on Saturday so I got to try a bit of their product (some might say a bit too much, but we’ll keep that among friends). Heheh.

I also got to meet the folks from Stormhoek and found them to be a friendly bunch but we ended up talking about wines we’ve had and wineries we remember. The number, for most folks, are very small. Funny enough the name Bonny Doon came up a great deal. This is a small winery near Santa Cruz, CA (not connected with Stormhoek in any way). But what Bonny Doon does well is give people lots of stories to remember and talk about. Have you ever had “Big House Red?” Why is it called “Big House?” Because the grapes were grown near San Quentin, the famous California prison. Their site says “wine should be as much fun as government regulations allow.” Humor. It goes a long way.

Anyway, what they are doing with Stormhoek is giving us stories to tell other people. Does it matter if the wine is good? Of course! But, quick, name more than five wineries. It’s really hard, isn’t it?

Now, quick, name more than five Web 2.0 sites you use. It’s just as hard, isn’t it?

In my predictions for 2006 I think we’ll see consolidation in the Web space. Why? There are too many ideas chasing too few customers — I have hundreds of emails and blogs asking for attention, it really is amazing how many companies are springing up lately. I remember the last time this happened. It was 1999.

Comments

  1. Bang on the button Robert. It’s exactly what we’re trying to do in the some might say gloomy world of UK tax and accounting. As they say on your world – you nailed it! (ouch methinks!)

  2. Bang on the button Robert. It’s exactly what we’re trying to do in the some might say gloomy world of UK tax and accounting. As they say on your world – you nailed it! (ouch methinks!)

  3. I love the Bonny Doon attitude. If you go to their tasting room just north of Santa Cruz, surfer dudes serve you the wines – and they really know what they are talking about. It was worth the pilgrimage.

    Every time I get one of their newletters in my mail box, it’s the first thing I read. Even the privacy notice will make you laugh out loud. Check it out.

  4. I love the Bonny Doon attitude. If you go to their tasting room just north of Santa Cruz, surfer dudes serve you the wines – and they really know what they are talking about. It was worth the pilgrimage.

    Every time I get one of their newletters in my mail box, it’s the first thing I read. Even the privacy notice will make you laugh out loud. Check it out.

  5. But, quick, name more than five wineries. It’s really hard, isn’t it?

    Umm no actually it is not, I can name 20 if not more (dead seriously). But then I live near Napa (Behrens & Hitchcock and Frog’s Leap my favs). And I am not a geek. Which is why the wine blogger marketing thrust can only but backfire, it will get tagged as a commoner mass-market winery. And them sending out samples to geeks with no palates, who want to please Hugh and report back all fine, hereby granting a false impression.

    It’s just “celebrity spokesperson” Hugh cashing in on his narrow A-List suck-ups and hit-parade traffic. With Merlot-drinking dupes like Scoble lapping it all up as it’s on a “blog”.

    But even that’s hardly unique, tons of vineyards (far more authentic at that) with blogs. Dover for one: http://dovercanyon.typepad.com/

  6. But, quick, name more than five wineries. It’s really hard, isn’t it?

    Umm no actually it is not, I can name 20 if not more (dead seriously). But then I live near Napa (Behrens & Hitchcock and Frog’s Leap my favs). And I am not a geek. Which is why the wine blogger marketing thrust can only but backfire, it will get tagged as a commoner mass-market winery. And them sending out samples to geeks with no palates, who want to please Hugh and report back all fine, hereby granting a false impression.

    It’s just “celebrity spokesperson” Hugh cashing in on his narrow A-List suck-ups and hit-parade traffic. With Merlot-drinking dupes like Scoble lapping it all up as it’s on a “blog”.

    But even that’s hardly unique, tons of vineyards (far more authentic at that) with blogs. Dover for one: http://dovercanyon.typepad.com/

  7. Hit Enter too soon. There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.

    An authentic winery blog remains a great way to distinguish your winery. But wineries (and businesses in general) still have to educate their customers about how to subscribe via RSS:
    http://mikeduffy.typepad.com/wwsr/2005/11/subscribing_to_.html

  8. Hit Enter too soon. There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.

    An authentic winery blog remains a great way to distinguish your winery. But wineries (and businesses in general) still have to educate their customers about how to subscribe via RSS:
    http://mikeduffy.typepad.com/wwsr/2005/11/subscribing_to_.html

  9. [...] On that basis, I reckon I’ve hit a fair proportion of those I’d like. So now I’m seriously marketable. Because guess what? Folk that listened to the podcast told me what they thought – and it was all positive. You might say, so what? big deal? I want to hit 000’s of people. No you don’t. You only need to get the attention of a small number of the right people. Like Robert Scoble or Hugh McLeod. Robert talks about the need to get winemakers to tell stories. Hugh does that for Stormhoek. And he has the balls to say Microsoft is his competitor! Who does that for you?   Building attention + trust right now is your way to differentiate in the 21st century. Technorati Tags : Robert+Scoble, Hugh+McLeod, Nichola+Ross+Martin, tax+marketingMarketing « Nannytax   Learning from Wilkins-Kennedy » [...]

  10. Unescorted Visitor: Robert Scoble and Bonny Doon

    Visitors to your Web site are unescorted. Unless you’re obsessively monitoring your site in real time, you probably don’t even know they’re there. But they are out there talking about your wines and your winery, based on what they experience

  11. Actually Bonny Doon is not that small. According to Wine Business Monthly it is the 28th largest US producer, at 365,000 cases sold in the US each year. Having said that, they act like a small winery, and as you say, they have a truly droll sense of humor.

  12. Actually Bonny Doon is not that small. According to Wine Business Monthly it is the 28th largest US producer, at 365,000 cases sold in the US each year. Having said that, they act like a small winery, and as you say, they have a truly droll sense of humor.

  13. ‘There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.’

    I’m really surprised if this is true since I work at a Dry Creek (Sonoma County) vineyard who does have a blog and we can’t be one of only 12! If we are-bravo for us! We’re not a large winery at all, but we make amazing wine. Biased opinion of course…………….
    check it out at: http://benchlandblog.com/
    The winery is Michel-Schlumberger

  14. ‘There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.’

    I’m really surprised if this is true since I work at a Dry Creek (Sonoma County) vineyard who does have a blog and we can’t be one of only 12! If we are-bravo for us! We’re not a large winery at all, but we make amazing wine. Biased opinion of course…………….
    check it out at: http://benchlandblog.com/
    The winery is Michel-Schlumberger