Google announces feed API

Niall Kennedy, of Technorati, has the news that Google will release a feed API in early 2006.

Here’s another note to Bill Gates, Steve Ballmer, and Ray Ozzie. Hey, I asked you guys to acquire NewsGator three months ago. If you had done that you would have taken the wind out of Google’s sails. But now that Google has a feed API, we’ll need one too and right now NewsGator looks pretty good. Yeah, I know, we have RSS-SSE coming, and we have some Groovy other stuff coming too, but that’s not here yet and it’s hard to get developers excited about a new and unproven API (Google has its work cut out for it too because they don’t have that many RSS users yet. Emphasis on yet).

Yeah, I know that NewsGator has its problems too. Now, we do know that NewsGator’s API is too difficult to use. Why do we know that? Cause Dare Obasanjo (one of our developers who works on MSN Spaces backend and also does the excellent RSS Bandit in his 20% free time) is having troubles figuring it out. Dare writes about the Google news here.

Let’s be honest. We’d rebuild NewsGator from scratch anyway. That’s what big companies usually do after acquiring companies. But, it’s a lot easier to rebuild something that’s already done than have 500 meetings with seven groups figuring out what to do from scratch. What’s the opportunity cost of doing that?

Let’s look at the case for NewsGator again. They own four out of the six most used aggregators. They have the leading Outlook aggregator. Yeah, we’re doing our own in Office 12, but let’s be honest, how long will it be before that gets to more than 50% usage? I’d guess 2010. And even then there are lots of people who’ll still have Outlook 2003, and older Outlook clients, who’ll need to read feeds. Yeah, Attensa is out there with a good competitor too, but Attensa doesn’t have an API. I bet they’ll sign onto Google’s API (or they’ll be bribed with some of Google’s money).

Let’s look at the Mac. NewsGator owns NetNewsWire. It’s the best feed reader on the Mac — by far. Buying NewsGator would rejuvenate our MacBU. The Macintosh is gaining in market share and if Apple announces a nice Intel-based portable computer in January watch things go up even faster.

Now, let’s look at Media Center. A very high percentage of all PCs sold are actually Media Center Editions. Now, who has an aggregator for that? NewsGator again. Why is that important? Well, look at Chris Pirillo’s house. He has an HDTV in his family room. He has an Xbox 360. And he has a Media Center in his office. What was one of the first things he showed me? His Media Center playing on his Xbox’s screen. Now, imagine if NewsGator was pulling down podcasts. If it was going off to the BBC and pulling in pictures and news. If it were going to his Flickr feeds and pulling down his friend’s photos in live time.

Now, switch over to my sooopppeerrr doooopppeeerrr new SmartPhone. Who has an aggregator for that? A few companies, but NewsGator has a Web service that shows me feeds. I like it a lot.

OK, now we are still a company that cares about regular old Windows, right? After all, we’re shipping a new version of Windows next year. So, who has the best aggregator for Windows? NewsGator again. With FeedDemon.

To put a little icing on the cake, NewsGator is the only RSS syndication system that hooks into Microsoft Exchange that I know about.

You’re not on any of these? Well, did you know NewsGator also has a Web client that’s getting raves? I like it better than Bloglines (which is one of the popular feed readers that NewsGator doesn’t own).

Oh, and here’s even more icing: on top of all this NewsGator does blog search and does it better than many of the more popular “blog search” engines. Why? Cause it searches YOUR feeds (which don’t include all the blog spam that hit other engines).

All this stuff is synchronized. Read a feed on your Mac, it marks it as read on Windows, and on SmartPhone, on the Web, on the Media Center, and in Outlook.

Anyway, if you were Bill/Steve/Ray what company would you want to acquire?

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  • http://www.radioactivecode.com/ Diego Barros

    Hi Robert,

    I’m trying to do my part to get the funding you want for the company(ies) you want to buy. :) http://www.radioactivecode.com/?p=57

    Seriously, I think the blogosphere should start a concentrated campaign to help Scoble get the funding he needs from his bosses.

  • http://www.radioactivecode.com Diego Barros

    Hi Robert,

    I’m trying to do my part to get the funding you want for the company(ies) you want to buy. :) http://www.radioactivecode.com/?p=57

    Seriously, I think the blogosphere should start a concentrated campaign to help Scoble get the funding he needs from his bosses.

  • http://peterdawson.typepad.com/ /pd

    Folks are missing one fact “Google Reader PM Jason Shellen and engineer Chris Wetherell both confirmed Google’s plans””

    I think, what scobes is pointing out is simple, they (googs) is getting ahead of the game and he suggests a method of short-circuting the corporate brain in a transprarent manner via a blog post.

    Chris C: you call upon the statutes of the soxs line as a rebuttal offering, may I ask the instruments and section that you are refering to in particular ??

  • http://peterdawson.typepad.com /pd

    Folks are missing one fact “Google Reader PM Jason Shellen and engineer Chris Wetherell both confirmed Google’s plans””

    I think, what scobes is pointing out is simple, they (googs) is getting ahead of the game and he suggests a method of short-circuting the corporate brain in a transprarent manner via a blog post.

    Chris C: you call upon the statutes of the soxs line as a rebuttal offering, may I ask the instruments and section that you are refering to in particular ??

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  • Miles Archer

    If scoble had a chance in hell in making this happen, he wouldn’t be blogging about it.

  • Miles Archer

    If scoble had a chance in hell in making this happen, he wouldn’t be blogging about it.

  • http://brandonlive.com/ Brandon Paddock

    Chris C said “FolderShare – wheeee (pointless). ”

    But I would beg to differ.

  • http://brandonlive.com Brandon Paddock

    Chris C said “FolderShare – wheeee (pointless). ”

    But I would beg to differ.

  • what

    you have this assumption that MS has to compete on everything. why?

  • what

    you have this assumption that MS has to compete on everything. why?

  • Guest

    Buying Newsgater might even buy some excitement around Office 12. But if it’s considered a threat in any manner, no way in hell it will happen. Any product that entices its users to spend more time on the web rather than working within an office product is never going to be a hit at Microsoft. What happens if Office users *gasp* start feeling comfortable using a web based reader? Doesn’t this lead them right into Writely? :-)

    Would be a great MS purchase but I don’t see it happening. Office has too much clout to block it.

  • http://blog.nordquist.org Brett Nordquist

    Buying Newsgater might even buy some excitement around Office 12. But if it’s considered a threat in any manner, no way in hell it will happen. Any product that entices its users to spend more time on the web rather than working within an office product is never going to be a hit at Microsoft. What happens if Office users *gasp* start feeling comfortable using a web based reader? Doesn’t this lead them right into Writely? :-)

    Would be a great MS purchase but I don’t see it happening. Office has too much clout to block it.

  • Christopher Coulter

    Yeah, ok, Bungie and BAO…good points (my bad for leaving off list, wasn’t meant comprehensive), though Bungie wrapped in the total overall Xbox budget per se, so a loss even if a hit. FolderShare, however impressive a developer kick (even that’s up for debate), still won’t impact shareholders.

    MFST’s M&A are a mixed bag, horrid in content and Cable TV. Crumbling for things they can’t work into a strategic advantage, (Solomon, Great Plains, Navision). But good in things that can mix into the whole, ie. Vermeer becoming MS FrontPage.

    easier to rebuild something that’s already done

    You’d think, but actually sometimes it’s easier to start from zero, than to rework outside code in. All varies tho, case by case.

    But Ian McAllister with his hints per “some senior players at another Tier 1 Internet company” and Scoble, with more the lucid dreaming wishlists, man, I wonder when SOX is gonna bite the bloggers. But in and ironic way, they really need not worry, the general market doesn’t care, blogging is overhyped in its importance. And the blogger rumor mills have less than a coin flip in terms of accuracy levels.

  • Christopher Coulter

    Yeah, ok, Bungie and BAO…good points (my bad for leaving off list, wasn’t meant comprehensive), though Bungie wrapped in the total overall Xbox budget per se, so a loss even if a hit. FolderShare, however impressive a developer kick (even that’s up for debate), still won’t impact shareholders.

    MFST’s M&A are a mixed bag, horrid in content and Cable TV. Crumbling for things they can’t work into a strategic advantage, (Solomon, Great Plains, Navision). But good in things that can mix into the whole, ie. Vermeer becoming MS FrontPage.

    easier to rebuild something that’s already done

    You’d think, but actually sometimes it’s easier to start from zero, than to rework outside code in. All varies tho, case by case.

    But Ian McAllister with his hints per “some senior players at another Tier 1 Internet company” and Scoble, with more the lucid dreaming wishlists, man, I wonder when SOX is gonna bite the bloggers. But in and ironic way, they really need not worry, the general market doesn’t care, blogging is overhyped in its importance. And the blogger rumor mills have less than a coin flip in terms of accuracy levels.

  • dano

    right on.

  • dano

    right on.

  • http://wetherspoon.wordpress.com/ wetherspoon

    right on…who…what…Dano?

  • http://wetherspoon.wordpress.com/ wetherspoon

    right on…who…what…Dano?

  • Kirk95

    Am I missing something here… Isn’t the web the platform? Why would anyone need a RSS Platform?

    Who cares how many aggregators Newsgator owns. Let’s get serious …how hard is it to build an aggregator? How hard is it to reformat RSS to read in Outlook? For a company with the resources of Microsoft, I would think not too hard.

    What exactly are you buying by buying Newsgator? It’s not going to solve the big company disease that Microsoft is infected with. It’s still very very early in the RSS game. Remember Lycos, Excite and Infoseek. They all got bought!

    Just launch Vista already…. If it does RSS, it will have more distribution than all the platforms and aggregators combined in what the first week?

    And Newsgator… for god’s sake change your freakin’ name….. Why would anyone have Gator in their name? Even Gator changed their name! ;-)

  • Kirk95

    Am I missing something here… Isn’t the web the platform? Why would anyone need a RSS Platform?

    Who cares how many aggregators Newsgator owns. Let’s get serious …how hard is it to build an aggregator? How hard is it to reformat RSS to read in Outlook? For a company with the resources of Microsoft, I would think not too hard.

    What exactly are you buying by buying Newsgator? It’s not going to solve the big company disease that Microsoft is infected with. It’s still very very early in the RSS game. Remember Lycos, Excite and Infoseek. They all got bought!

    Just launch Vista already…. If it does RSS, it will have more distribution than all the platforms and aggregators combined in what the first week?

    And Newsgator… for god’s sake change your freakin’ name….. Why would anyone have Gator in their name? Even Gator changed their name! ;-)

  • Don

    I don’t really like any of the readers I’ve tried. Matter of fact, not a one offers the feature I want most — and remember seeing in the first reader I tried years ago: Chronological view of all feeds. If I have 100 feeds, I want to see every story in a single pane in the order it is time-stamped. That way I can quickly glance at the latest stories, regardless of source. I don’t see that feature anywhere. Anyone have a client that does this (PC side of the house)?

    Until there is a compelling reason to use an alternate program/service, I stick with Sage.

  • Don

    I don’t really like any of the readers I’ve tried. Matter of fact, not a one offers the feature I want most — and remember seeing in the first reader I tried years ago: Chronological view of all feeds. If I have 100 feeds, I want to see every story in a single pane in the order it is time-stamped. That way I can quickly glance at the latest stories, regardless of source. I don’t see that feature anywhere. Anyone have a client that does this (PC side of the house)?

    Until there is a compelling reason to use an alternate program/service, I stick with Sage.

  • http://scobleizer.wordpress.com/ scobleizer

    Kirk95: when you ask “how hard is it to make an aggregator?” you sound a lot like a NIH person. It’s very hard to do it well. Which is why you’re seeing so much angst in the comments here.

  • http://scobleizer.wordpress.com/ scobleizer

    Kirk95: when you ask “how hard is it to make an aggregator?” you sound a lot like a NIH person. It’s very hard to do it well. Which is why you’re seeing so much angst in the comments here.

  • AT

    Robert,

    Why you talk about this in public? Use your 2 hours response time in communications with Steve Ballmer and make this happen.
    Too many talking without results is not good. Even more – some people already noticed that MSFT shareholders can sue you – as it can look like you are trying to play a game with stocks. You have real motivation to play this game – as you probably have some options.
    Show us results please!

  • AT

    Robert,

    Why you talk about this in public? Use your 2 hours response time in communications with Steve Ballmer and make this happen.
    Too many talking without results is not good. Even more – some people already noticed that MSFT shareholders can sue you – as it can look like you are trying to play a game with stocks. You have real motivation to play this game – as you probably have some options.
    Show us results please!

  • http://timthefoolman.wordpress.com/ timthefoolman

    Isn’t it a bit ironic that someone named “Wood” would post about someone having a “stiffy”?

  • http://timthefoolman.wordpress.com/ timthefoolman

    Isn’t it a bit ironic that someone named “Wood” would post about someone having a “stiffy”?

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  • http://pdc05.blogspot.com/ bonk

    “Cause it searches YOUR feeds” ???
    I wish this was true. Newsgator definately does not search my feeds. I asked for this feature a long time ago, and just recently they told me it will be coming soon.

  • http://pdc05.blogspot.com bonk

    “Cause it searches YOUR feeds” ???
    I wish this was true. Newsgator definately does not search my feeds. I asked for this feature a long time ago, and just recently they told me it will be coming soon.

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  • jojjo

    Christopher: Microsoft didn’t buy Groove to get Groove. They bought Groove to get Ray Ozzie. That’s where they expect return of investment.

  • jojjo

    Christopher: Microsoft didn’t buy Groove to get Groove. They bought Groove to get Ray Ozzie. That’s where they expect return of investment.

  • http://blog.macb.net macbeach

    One more missed above: Visio

    I was in the process of recommending it to a government agency with about 45,000 seats. Had a trial version and was scanning and drawing our network topology with it. Had signed non-disclosure on several upcoming features that would run circles around anything out there (to this day). I was working FOR the agency, not as a middleman sales-rep, so all I had to do was turn in my report and money would flow.

    All of a sudden the Visio people didn’t return phone calls so I ditched the report. Next thing I know its an add-on to Office, minus the more useful features, and the stuff in the pipeline never saw the light of day.

    This is what I hate about Microsoft. They not only crush competition, they crush innovation even if it isn’t competition. They are a bull in the china shop of US technology, which is why I think they have set us back at least ten years in many areas. That’s why I think that the only hope for technology to break free is for the US to become a second class citizen, a fate well on its way to happening.

    Congratulations Microsoft, and congratulations to Scoble for participating (probably unknowingly) in the cover-up.

  • http://macbeach.blogspot.com macbeach

    One more missed above: Visio

    I was in the process of recommending it to a government agency with about 45,000 seats. Had a trial version and was scanning and drawing our network topology with it. Had signed non-disclosure on several upcoming features that would run circles around anything out there (to this day). I was working FOR the agency, not as a middleman sales-rep, so all I had to do was turn in my report and money would flow.

    All of a sudden the Visio people didn’t return phone calls so I ditched the report. Next thing I know its an add-on to Office, minus the more useful features, and the stuff in the pipeline never saw the light of day.

    This is what I hate about Microsoft. They not only crush competition, they crush innovation even if it isn’t competition. They are a bull in the china shop of US technology, which is why I think they have set us back at least ten years in many areas. That’s why I think that the only hope for technology to break free is for the US to become a second class citizen, a fate well on its way to happening.

    Congratulations Microsoft, and congratulations to Scoble for participating (probably unknowingly) in the cover-up.

  • http://scobleizer.wordpress.com/ scobleizer

    macbeach: I’m not trying to cover anything up here. If you search on Visio you’ll find a few ex-employees who’ve given their side of the story.

    It’s the downside of acquisitions. They rarely go well unless there’s a real strategic reason to do them and unless the teams doing the acquisition really understand what they are buying and want to work with (and for) the new team.

  • http://scobleizer.wordpress.com/ scobleizer

    macbeach: I’m not trying to cover anything up here. If you search on Visio you’ll find a few ex-employees who’ve given their side of the story.

    It’s the downside of acquisitions. They rarely go well unless there’s a real strategic reason to do them and unless the teams doing the acquisition really understand what they are buying and want to work with (and for) the new team.

  • http://gluft.wordpress.com/ GeorgeLuft

    NewsGator rocks! I still like Google Reader’s keyboard shortcuts, though. Except that they’ve ignored my suggestion for page-up and page-down keys–I would think that F and B would work since their other keystrokes are very vi-like. Perhaps when MS acquires NewsGator, you can have them incorporate some good keyboard shortcuts.

  • http://gluft.wordpress.com/ GeorgeLuft

    NewsGator rocks! I still like Google Reader’s keyboard shortcuts, though. Except that they’ve ignored my suggestion for page-up and page-down keys–I would think that F and B would work since their other keystrokes are very vi-like. Perhaps when MS acquires NewsGator, you can have them incorporate some good keyboard shortcuts.

  • seppe

    Is Microsoft too stupid to code a RSS API by themself? It’s a piece of cake to code something like that. By the way, RSS is old, Atom is more the way to go. As always, Microsoft is too late …

    Why does Microsoft drop core things in Vista (like WinFS) but puts useless things (like an RSS api, eye candy, ..) in? Right .. to win users and to fight back against what they think is their worst enemy, Google and OSS.

    Trust me, within 10 years Windows is doomed. People just use Windows because they’re used to it, not because it’s a good OS. Just look at all security holes it has … Do we pay for that?!

  • seppe

    Is Microsoft too stupid to code a RSS API by themself? It’s a piece of cake to code something like that. By the way, RSS is old, Atom is more the way to go. As always, Microsoft is too late …

    Why does Microsoft drop core things in Vista (like WinFS) but puts useless things (like an RSS api, eye candy, ..) in? Right .. to win users and to fight back against what they think is their worst enemy, Google and OSS.

    Trust me, within 10 years Windows is doomed. People just use Windows because they’re used to it, not because it’s a good OS. Just look at all security holes it has … Do we pay for that?!

  • anon

    “you have this assumption that MS has to compete on everything. why?”

    Because Microsoft is a convicted monopolist felon and this culture permeates Microsoft from the executive boardroom to the janitorial closet.

  • anon

    “you have this assumption that MS has to compete on everything. why?”

    Because Microsoft is a convicted monopolist felon and this culture permeates Microsoft from the executive boardroom to the janitorial closet.

  • Kirk95

    When I ask how hard is it to write an aggregator, I meant for Microsoft? For me it would be impossible….

    You don’t think Microsoft could write a RSS aggregator in a matter of weeks or months? You guys have MSN, Windows, Office, Servers and .NET… just connect the dots with RSS? I don’t see how hard that is? Sorry? What happened to Team RSS and the orange shoes?

    Why couldn’t Outlook, or IE, or Word, or Excel, or PowerPoint or Microsoft Live or Office Live or all of the above be Microsoft’s aggregator?

    Why couldn’t your server apps be the aggregator. I just don’t get what a Newsgator or Attensa would add to Microsoft? Enterprise RSS? Syncing Posts. Is that a feature, product or company…? Wait a minute Brad’s invested in Newsgator…must be a company. :-)

    So what’s an NIH person? I don’t like the sound of that – yikes… ;-)

    Hey I feel your frustration, I’ve worked in huge companies before…

    Microsoft historically has been the quintessential slow follower. First mover advantage is just not as important when you have billions in cash on the balance sheet and 90% plus share in OS and Office markets. Remember Apple, Remember Borland, Remember Netscape, Remember Google (oops to early on that on one, maybe next year)

    Happy New year!

  • Kirk95

    When I ask how hard is it to write an aggregator, I meant for Microsoft? For me it would be impossible….

    You don’t think Microsoft could write a RSS aggregator in a matter of weeks or months? You guys have MSN, Windows, Office, Servers and .NET… just connect the dots with RSS? I don’t see how hard that is? Sorry? What happened to Team RSS and the orange shoes?

    Why couldn’t Outlook, or IE, or Word, or Excel, or PowerPoint or Microsoft Live or Office Live or all of the above be Microsoft’s aggregator?

    Why couldn’t your server apps be the aggregator. I just don’t get what a Newsgator or Attensa would add to Microsoft? Enterprise RSS? Syncing Posts. Is that a feature, product or company…? Wait a minute Brad’s invested in Newsgator…must be a company. :-)

    So what’s an NIH person? I don’t like the sound of that – yikes… ;-)

    Hey I feel your frustration, I’ve worked in huge companies before…

    Microsoft historically has been the quintessential slow follower. First mover advantage is just not as important when you have billions in cash on the balance sheet and 90% plus share in OS and Office markets. Remember Apple, Remember Borland, Remember Netscape, Remember Google (oops to early on that on one, maybe next year)

    Happy New year!

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