Daily Archives: December 30, 2005

Eric Rice goes virtual for New Years

I gotta get into Second Life. I hear Wells Fargo owns an entire island there to teach people about their bank.

I wonder if I charged a building or two to my corporate card would that get approved? Hmmm.

Anyway, just saw that Eric Rice is doing a live podcast (don’t we call that audio streaming?) and is gonna be having a party inside of Second Life on New Years’ Eve. I will have to try to join him. I hear Maryam is dragging me amongst friends’ houses in Silicon Valley. Hey, Maryam, only take me to the ones who have wifi!

30 boxes to beat the big guys with Web calendar?

Everyone expects Microsoft, Yahoo, and Google to come out with new calendar initiatives in 2006, but I sat with Narendra Rocherolle who told me about his company’s new product that’s coming out (named 30 Boxes). You can sign up to get on a beta. Should start hitting the Web in the next month or so. I’ve signed up. The way he described it it’ll be a lot more useful for family-style calendars than anything out there. We’ll see. Don’t know who Narendra is? He was CEO of Webshots that got sold to CNET.

Bloggers wish list

Toby Bloomberg over on theĀ Diva marketing blog has a wish list from a bunch of bloggers about what they’d like to see in 2006 on blogs.

Me?

I’d like to see good information make a comeback. Reviews anyone? DPreview.com has awesome ones on cameras. What if we had a review site like that for software?

And, where’s Christopher Brumme? His 11,000-word posts used to have the developers swooning like mad everytime he posted. It’d be great to see people actually sharing more of what they know in 2006. Yeah, I wish I was better on both of these counts.

Here’s a good example: Clemens Vasters has a lengthy series of posts on teaching Indigo to do REST/POX. Clemens is the author of Das Blog, the blogging tool my boss uses (and loves). His knowledge impressed someone, cause he’s joining Microsoft in February.

AT&T to spend $1 billion on rebranding

Brad Feld is stunned. Me? I’d rather spend that money improving the products. See, marketers still haven’t learned. The world has changed. You can’t fool people with a Superbowl ad anymore. Well, you can a little bit, but not the way you could in the 1980s. No, our word-of-mouth networks are FAR more efficient today than they used to be. Advertising just isn’t going to have the pop it once did. What will? Product quality. It’s why I respect Jeff Bezos and the two guys who started Google and Skype and Firefox so much. They built their businesses without doing much, if any, advertising.