We often don’t realize what we have until it’s gone. Today Patrick and I were reading books in Silicon Valley’s Barnes and Noble bookstore. The big one on Stevens Creek. Anyway, while I was looking through a Tom Peters book the lights went out. Total, complete blackness.
“Shit!” a woman next to me said. She wasn’t the only one. There were cheers around the store when the lights came back on after a few very long seconds. People do love their books!
Anyway, I spent most of the time in the business book section. Since our own book is coming out in a few days I wanted to see what the state of business books are.
They mostly suck.
I hate the trend of treating everyone like an idiot. Here’s a book that even teaches you to sell to an idiot. Why would you want to do business with an idiot? They might take their business elsewhere even though you’re better.
And what’s up with the trend that says you have to be a jerk to succeed in business? Here’s a book that tells women that nice girls don’t get the corner office. Has everyone gone all Donald Trump?
What’s the point of getting a corner office if you have no friends and people don’t like you?
I looked through dozens of books and I still love Tom Peters’ books the best. He’s one guy who challenges your assumptions.
Here’s one: he tells Microsoft that we should pay attention to senior citizens in his book “trends.” Huh? They’ll never use a computer, right? Screw that! Actually, he doesn’t specifically point out Microsoft, but talks to all businesses. Why are seniors important? Buzz Bruggeman, CEO of ActiveWords, told me a while back that seniors have trillions (and will pass on trillions in wealth over the next couple of decades).
Anyway, another trend in business books is the war metaphors. Winning. And all that. Oh, and branding. Geesh, if all you learn about business is learned from these bookshelves you’d just do Superbowl commercials.
I want books that tell me how to convince people to do strategic acquisitions (Tom Peters says that businesses must do weird acquisitions and not kill the weirdness that is in the new company). I want books that tell how to help a team make a great product. After all, at the end of the day that’s all that matters. To be able to build a great brand like the one Apple, or Google, or the Xbox has (yes, there were Xbox 360s there and, you couldn’t play one without waiting in line cause the machines were constantly busy) you first need a great product. Or a great store. Or a great service. Only then does the brand really matter.
But, building a great product isn’t something that many people know how to do. And, what isn’t often talked about is that building a great product is a messy process. Have you ever talked with someone that Steve Jobs fired from Apple when he got back? Neither have I, but I know they are out there (a former boss used to work with one of those guys).
Anyway, if you want a good business book I’d look to Tom Peters’ new Trends book. It won’t teach you how to be a jerk. Or how to fight a military battle. But, it got me to think in new ways, and that’s just what I needed to go into 2006.
Happy New Years, hope your new year sees great success in life!
Oh, and Tom, I know you love pushing PowerPoint to the edge. Wait until I show you PowerPoint 12. Wow.