Blogging jumps the shark on at&t ads

When I start getting “Make million$ blogging from home!” spam, I’m blaming Scoble

I believe the same ad was posted in Times Square.

Robert, you’re great guns on the tech evangelism front, but leave the MarComm to others (*grin*). The ad isn’t stupid, it’s positioning. Given the recent trial ballons that the carriers have floated about differential pricing for traffic from major ISPs and bandwidth users, I see this as them telling customers: “We provide you the blogging experience.” Which is true because they own the pipe that delivers the content.

A bit similar to the way MS could say to Google’s customers, “Google’s search results. Delivered by Windows (and AT&T…)”

Robert, you’re great guns on the tech evangelism front, but leave the MarComm to others (*grin*). The ad isn’t stupid, it’s positioning. Given the recent trial ballons that the carriers have floated about differential pricing for traffic from major ISPs and bandwidth users, I see this as them telling customers: “We provide you the blogging experience.” Which is true because they own the pipe that delivers the content.

A bit similar to the way MS could say to Google’s customers, “Google’s search results. Delivered by Windows (and AT&T…)”

Time to invent Web3.0

Web2.0 -not cool anymore. The world has caught on.

I wish you had full text articles in your RSS feed.

Hmmm.. wait, I spoke too soon, it looks like my reader is only showing me the “description” section of your XML. Sorry about that, I should have looked further before I posted.

I doubt that at&t would get any good PR from bribing bloggers to be their shills.

Scoble, your blogging rants are unfocused hype. What’s the big deal with blogging, per se? It’s not new: the macintosh community had blogging before blogging was even a word: my first experience with a blog was O’Grady’s powerpage (http://www.powerpage.org) in 1997 or so. Sure, the technology has changed (you use web-based forms to upload content, there’s places for public comment, etc), but the medium is not new.

Blogging is an informal method of public communication.

Next, I find that the responses to blog entries are more important than the text of the blog itself.

Are you asking for a raise or something? You need to change your argument from “blogging is important”. What are you going to do once you understand that being an anti-Microsoft evangelist makes you more popular and read than being a Microsoft evangelist?

anon,

Ahhh, you johnny-come-lately.

I was into this informal method of public communication on a computer way before that. There was this guy called Tim Berners-Lee, and he had this thing where instead of using web forms or anything like that, you just used this markup language called HTML and it allowed you to publish all these things online.

Sure, it didn’t have a place for public comments and at the start you had to write the HTML markup language yourself, but the medium isn’t new, or even new to an Apple-history-revisionist.

Yes, all one billion was spent on one billboard, or in other words, Scobie is a fool. Robert, Apple had 80% the billboards around the Coliseum (hell, all of the Bay Area) for months and their iPod campaign totals much less than 1 bill.

The term “jumping the shark” has jumped the shark.

Goebbel, Scoble’s saying nothing like that. “one of the new at&t campaigns” doesn’t say “The New Billboard they spent $1bil on, man what a rip-off”.

On the billboard, interesting to see what reaction this will provoke in the lay community. Google (or MSN Search ) for Blogging and you get a fairly mixed bag of results.

I saw the ad too on our buses here in LaCrosse,WI. I find it funning that I mention podcasting and people say yeah I herd about that or listen. I mention I blog too and the go hugh? Seems to me that podcasting has reached the main stream before blogging and bloggin has been online longer. What is up with that?

Response to 10: Hi, Cider. Did you respond to the message I wrote or did you just respond what you think I wrote?

this thing where instead of using web forms or anything like that, you just used this markup language called HTML and it allowed you to publish all these things online.

That’s what I was talking about.

but the medium isn’t new, or even new to an Apple-history-revisionist.

I said the medium isn’t new. And Apple-history-revisionist? Me?

The only thing my post had to do with Apple is this blog a guy named Jason O’Grady wrote well before there was any such word as “blog”. It happened to be about Apple, but as far as I know it wasn’t financed by or developed at Apple.

karan, I’m perfectly aware of what Scoble is saying: he is claiming a handful of silly bloggers could achieve more advertising than a large ad campaign. I get that. In my post is the inherent but unstated critique that Scoble has peddled, pimped, whored himself to advertise a ton of lousy iPod imitators for 3 years with zero success whereas Apple has had a very successful (and costly but much cheaper campaign than AT&Ts) without any PAID bloggers (which I thought he was against and/or had said paid bloggers aren’t as effective as independent ones. Hence, the assertion that just because he was driving on 880 the other day, he has no clue how effective this campaign will be, what forms it will take, and/or whether or not hiring his cheap, slutty ass to pimp the company would be effective since re-branding, the primary purpose of this campaign, requires exposing existing clients (not just a bunch of geek blog-readers) with the new image and goals of the company going forward.

Yes, my post skipped most of that, but Scoble knows what I’m talking about. I didn’t have to lay it out for him that he’s a cheap corner whore working International Blvd with no understanding of advertising and rebranding but just a cheap, foul perfume to sell called “blogging.”

Eastside Business would like to get our hands on some of those advertising dollars as well – it could help us expand our Microsoft and Tech sections as well as spread the good word about blogging and webcasting.

You guys are all funny. I didn’t realize I could get so much controversy going just by saying “give me the money.” Heheh.

Goebbels: out of thousands of posts made here how many have been about ANY MP3 player? 15? 20? Maybe 100 (if you count all the times I mentioned iPods)?

Yeah, I guess that’s whoring. Especially when I tell you I bought my wife an iPod instead of any other player.

>advertising and rebranding but just a cheap, foul perfume to sell called “blogging.”

Works for at&t!

Only Microsoft didn’t have to spend much money to get me and you come here voluntarily where you don’t look at at&t’s billboard voluntarily. At least not if you live in Oakland.

“out of thousands of posts made here how many have been about ANY MP3 player? 15? 20? Maybe 100 (if you count all the times I mentioned iPods)?”

The number has dropped since I have routinely kicked your ass and your company and others you have attempted to pimp continue to clearly fail. I admit that.

“Especially when I tell you I bought my wife an iPod instead of any other player.”

I’m fully aware that even you have enough reason, or at least can listen to you son’s reason, to make a good decision now and then. But that doesn’t make you not a whore.

“Works for at&t!”

Ahh, deflection. And hypocrisy. You can claim that blogging will save your soul because you’ve been doing it senselessly for years, but AT&T can’t. Fine.

“Only Microsoft didn’t have to spend much money to get me”

And? The question is: could giving you (and even 999 others) one million dollars be an effective way for SBC/AT&T to rebrand and revitalize their business? Anyone not smoking crack, and/or not whoring for “blogging”, would say, quite easily, NO!

“and you come here voluntarily”

and mock you as a fool. Yeah, that would be an effective way to advertise to me: foolishly give someone I consider a fool a million dollars to further prove he’s a whore! Brilliant!

“where you don’t look at at&t’s billboard voluntarily. At least not if you live in Oakland.”

Huh? Because I come here, it’s impossible for me to voluntarily or involantarily see a billboard? I come here for about 20 minutes while I would be insider anyway… How does that little bit of eyeball time invalidate massive outdoor, on air, on TV, on the internet advertising which, in fact, does include paid bloggers? It doesn’t. And by the way, I can look out the window while typing this and see 2 billboards. They aren’t AT&T’s but certainly I can be advertised to involuntarily while reading your tripe…. Your just to much of a geek and blogging geek to see the rest of the world going on around you.

Please don’t use the lame phrase “jump the shark”. Actual Happy Days fans can tell you that some of the best (and highest rated) Happy Days episodes came *after* Fonzi jumped the shark.

Besides, the existance of such a billboard should just tell you that providing a place for people to blog has become a basic service like web and email that every ISP must offer.

Jorgie

and mock you as a fool. Yeah, that would be an effective way to advertise to me: foolishly give someone I consider a fool a million dollars to further prove he’s a whore! Brilliant!

Not nice at all, not nice at all. You’re right, but keep the personal attacks on low and don’t turn this blog into a sewer.

Scoble makes plenty of mistakes and does plenty of shilling for his convicted monopolist employer. How he does this is obvious to all and a textbook on how Microsoft “competes”.

This blog is a light on Microsoft so the public can see its dirty works.

I didn’t have to lay it out for him that he’s a cheap corner whore working International Blvd with no understanding of advertising and rebranding but just a cheap, foul perfume to sell called “blogging.”

Gawd, good to have you back. Bit too harsh for my style, but I love it perfectly, even so.

I found it telling that the cell phones used on this season’s 24 are from Sprint, while at&t is left to advertise during the breaks.

If the cell phone carrier isn’t good enough for Jack Bauer it isn’t good enough for me.

Yes, I saw this on the way to Vegas as well in the middle of CA. This was funny since when I talked to the AT$T people at CES, they could not understand why and how could AT$T use blogs for their PR or to sell it as services (W2.0). Check my post and a pic of the ads. http://vassko.blogspot.com
vassil

BlogReader: did you see the Tablet PCs used on 24?