Google expands its ad network

by on January 17, 2006

It was pretty clear to me when I spoke at Google a few months ago that Google was now an advertising company. Today they bought their way into the radio business.

I wouldn’t be suprised if they bought into the TV business or magazine business either.

Google wants to be the one-stop-shop for advertisers.

This news is all over Memeorandum/Tech.

  • /pd
    yes, think of podcasts linking onto a pushpin which is on google earth.. !!!
  • No kidding. Can you be an advertiser and still remain innocent? Oh well such is the price of overwhelming sucess.
  • Ali
    Scoble,
    How about the newspaper business? Like Google getting into the advertising business with Chicago Sun-Times (//blogs.msdn.com/alexbarn/archive/2006/01/09/510810.aspx). Take care, --Ali
  • Christopher Coulter
    Google was now an advertising company

    Now? You blind? They started out as an advertising company and always were, they just played to your blog hits making you think they were but a search engine. Getting a 'direct to radio' company is not the long-term play, if anything it clouds the market with fluff. Radio is strategically targeted, the AdSense approach is the wrong model. So why don't they just morph into a huge Agency? To me, this looks like they know the internet game is dry and fading and scrambling to get a piece of new action. But they won't make it. Pre-bubble rumblings, mark my words.

    Google Pack a disaster, Google Video, lackluster. Google Base, not. Media Content, nope, it's no Yahoo. Search Results? Bad and getting worse all the time, spam, gamed sites, splogs, and blog noise is massive. So they lumber over to radio and flirt with newspapers? Hahhaaha. Why don't THEY buy Time Warner? AOL part 2.
  • Was gonna say, they derive 99% of their revenues from ads. They've never not been an advertising company.
  • BlogReader
    Google Pack a disaster

    Link? Or anything resembling a reason why you think so?

    Google Video, lackluster.

    I agree somewhat -- youtube is better in some regards. Plus I'm not sure who wants to pay $4 to see a regular season NBA game as they were trying to sell on the front page.

    Google Base, not.

    It just started and has the potential to take on eBay and Craigslist. All Google needs now is a PayPal alternative and they can steal of lot of eBay's traffic.

    Media Content, nope, it’s no Yahoo.

    What's "Media Content"? And why does Yahoo have more?

    Search Results? Bad and getting worse all the time, spam, gamed sites, splogs, and blog noise is massive.

    Google still returns what I want. Their blogsearching tool used to return a lot of splogs but has been cleaned up. I wouldn't call it "massive" by any stretch of the imagination.
  • Well for Google OS it´s only for people with last generation of pc´s with a 2Ghz microprocessor and it´s a minimun required, nowadays not everybody have a computer prepared to received this OS, that will be launched at the end of 2006.
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