You might have remembered that we forced our publisher to start a blog before we’d sign the contract to do Naked Conversations with Wiley. The resulting blog by Joe Wikert has been most impressive over the past year. I saw he linked to Juliana Aldous at Microsoft. She gave me a lot of advice before I started working on the book and I don’t know how I missed her blog for so long. It’s good too. What do these blogs do? They give you a place to start a relationship as an author. Get tips. Learn about how they see the industry. And, if you have an idea for a book you now have two people to talk with.
Any other great book publishers blogging out there? Here’s another one: Michael Hyatt, CEO of Thomas Nelson Publishers. How about Tim O’Reilly? Gary Cornell of APress? Who is your favorite book publishing blogger?
I was just reading John Engler’s blog, Inluminent, and he said “I LOVE READING GUY KAWASAKI!!!” Can I join this club?
One thing, though. Guy hasn’t even discovered how to have conversations on the Web yet. When he does it’ll be scary.
Take a bunch of C#/ASP.NET developers, add in some music, a camcorder, and Google video and this is what results: Patch Me Up by the geek band, Rootkit. Thanks to Diego Barros (friend of these geeks) for sending that over. We should have these guys play at Mix06.
We’re sitting around in the Swiss Chalet and the geeks are wondering just what we did last night. Got a bit of a hangover (we drank a 109-year-old Cognac last night, among other things). Pierre made some awesome raclette cheese — they have a machine where they through half-a-roll of cheese on it and it melts it off. It’s amazing stuff. They are checking in on their email and what happened overnight. Hundreds of requests for access to CoComment. #2 on Memeorandum. And requests from press coming in. Brian Benzinger even wrote a Greasemonkey script overnight. More than 800 people have looked at my Flickr photo from last night. Laurent continues the conversation over on his blog. All for a non-planned release. (They are wondering if they are going to get yelled at by SwissCom team that developed this along with Laurent). This wasn’t a planned release, it just happened cause we bugged Laurent to talk about it.
I think this is going to start a new trend. Wanna release a product? Well, you can either go to Demo (that’s this week and I’m sure it’ll start lots of these kinds of conversations too) and show your stuff off to Chris Shipley and crowd (and that’s after you pay tons of money) or you can throw a killer party in a Swiss Chalet, invite your friends over to hang out in a hot tub and go skiing, and show them all what you’ve been working on.
It was a great demonstration of what we discuss in our book and what I talked about on Friday in my speech to LIFT06. You don’t need to do much more to kick off a movement than to start a simple conversation. Yeah, David Anderson (the agility expert) you get it. Who’s next?