I got an early look at Edgeio a few months back at one of those famous TechCrunch parties but I was sworn to secrecy. I see that Dave Winer is part of the Edgeio team as well and that he has a link to a BusinessWeek article about it (the article is here). It’s the first of several services (I guess CoComment could be counted in there) that give bloggers more services without forcing them to run off to another walled garden somewhere else.
My blog is MY garden. I love this trend. Let me do more from my blog, no matter where I am.
That’s exactly what Edgeio does. It lets me sell things right on my blog by tagging them. Now I have two groups of sellers who’ll see my listing. Buyers who are over on the Edgeio service. And my readers.
This could attack the lockin strategies that many companies try to employ. Including the one I work for. That makes this a trend to watch.