Hmmm, I find this trend very troubling too (we were talking about it at Northern Voice yesterday). Seems that if you can get 20 bloggers together into a network you can lock out all others. Here’s an example.
Even more troubling? Are the search engine optimization companies that are hiring bands of bloggers to link to certain things so they get better Google Juice (higher relevancy on Google). They do this without reporting that they are doing this.
Even more troubling? I keep seeing my posts reposted all over the place on other blogs without attribution. Often on blogs that are trying to make a little money from Google advertising and/or are mixing my content in with links to their own sites to try to spam Google and MSN and Yahoo’s search engines into thinking their pages are more important than they really are.
The blogosphere is being used and we still haven’t figured it out yet.
By the way, this blog post was published by Robert Scoble on 2/11/2006 and the only place it should appear is at http://scobleizer.wordpress.com — if you are reading this post on some other URL, you aren’t reading the original source.