Daily Archives: February 15, 2006

Brrreeeport crazy and more search engine lies

Damn, brrrreeeport is the top search on Technorati and there are 420 posts there. Wacky.

What’s an even better deal is that Google says there are now about 14,000 results. What the f___? I HATE the lies that are going on on search engines. Quick: click through and tell me how many entries there really are. Hint: it isn’t 14,000. Funny that Google’s blog search can only find 382.

MSN says there are 1,369 results. Yahoo says there are 1,010 results.

Feedster is back online with 454 results (they were doing server upgrades when I did my first tests).

Anyway, it’s very bbbrrrrryyyy here in Keystone, CO.

Does anyone believe any of these numbers? How can we verify any of them?

Update: Dave Sifry, founder of Technorati, looked into it more.

Guy on community…

Guy Kawasaki talks about building a good community. I think he forgot the most important one: hang out with the community! Why have I been successful where other people at Microsoft haven’t? Cause I hang out at geek dinners and other events. Tonight we had a blogger dinner. Just being there is important. Bringing Maryam is even more important cause she builds a stronger community by not talking geek stuff so much.

Another important rule? Include the Z list. How do you do that? Link, and link often! (Something that Guy hasn’t done yet in a big way).

Another way? Don’t make the community come to you. Go to the community. Huh? Answer your email! (I’m behind, but I’m on vacation). And, use CoComment and head off to other people’s blogs and answer their posts there.

The flattening of the press world

A dirty little secret about PR: they give certain press “exclusives” to try to get the story out better. This still goes on all the time. Why does Walt Mossberg or Steven Levy write about something before everyone else does? Cause PR types work with them to build trust, build relationships, and then reward that trust with an exclusive.

Trouble is that the world of PR is changing. Back in the 1980s you only needed to deal with a few people to get the message out. But now a kid sitting in Australia with only a handful of readers can go from obscurity to the front page of the New York Times in, what, 48 hours? (I’ve seen pretty much just that happen).

Now every single one of us has the power to have “the exclusive.” It really is messing with PR team’s heads as they try to deal with this new world of 20,000,000 people who can make or break your PR plans. It was so much easier back when you only needed to deal with a few hundred or less.

What am I talking about? Well, look at Ed Bott’s article in ZDNet. There are two forces arguing these issues inside of Microsoft. I’m here at the Blog Business Summit’s editorial meeting and I’m hearing stories of the same thing playing out all over the place. “Do we treat bloggers as press?” If so, how?

Are we seeing the death of the exclusive? I hope so. That’s what I’m fighting for. The “Z list” should have access to info as soon as the “A list” does.

I just want NDA rules that apply the same to everyone. What do you think?

Update: Chris Pirillo writes that the scoop no longer exists. Oh, Chris, we all want credit for our work! But, he’s right. To me it’s just “are you part of the conversation?” Do you want to be and are you being locked out? Then let’s fix that!