Hey, Guy, how come you haven’t invited me over for breakfast? I thought you were my friend!
Seriously, though, if you’re a company or a blogger and want a link, you don’t need to suck up. Just go to my comment and post your freaking URL along with a pitch of why your blog, software, new idea, etc rocks. But more on that in a bit.
Anyway, this weekend was really incredible. Our party was just over the top.
I find myself asking “now what?”
I’m asking myself what’ll get me excited to get out of bed tomorrow. Thanks to Rick Segal for putting that question in my head (he took Patrick and I out for sushi and we spent a bit of time talking life and technology).
Passion. It’s coming up in lots of conversations.
Today I had lunch with the team from Ether.com. I’m not allowed to say what they showed me, but I saw the fire in their eyes (that’s program manager Ron Hirson on left, and developer and co-founder Scott Faber on right). The passion for building something that changes the world. If you’re someone who sells your time and want a new way to do that (like, say, a lawyer does) then you should sign up for their beta.
I love that passion! It’s why I love hanging out with geeks. People who build things. People who put it all on the line. Who risk everything for an idea.
We need more people like that. Enough talking about me. Who’s the geek sitting tonight in a dark room typing code into a keyboard and hitting F5 to see how much further they’ve gotten in their dreams?
But, back to the Guy Kawasaki post: why suck up to anyone? If you are good, people will notice. They’ll stand in line overnight to buy your product. Word will get around. All you need is a few people to kick it off (and they don’t need to be the A list either).
I get bummed out when I hear people assume that getting me (or other A listers, or even someone who really has huge influence like Walt Mossberg or Steven Levy) to write about them will make their company.
Here’s a little secret: want to get me passionate about something? Get every single person in my life passionate about it.
Why did I return my Cingular aircard and buy a Verizon EVDO one? Cause my friends were passionate. My readers were passionate. And they were right. At Oakland my Cingular card would barely work. Verizon has five bars here and is fast, fast, fast.
Why did I try CoComment? It’s not cause Laurent took me skiing. Well, that helped. But I started hearing about CoComment from other people at the LIFT conference. Laurent didn’t come to the “A list” first. He just was passing them out to anyone. Passion. It’s not about sucking up.
It’s about being so excited by what you’ve built that you’ll tell anyone. Remember Flickr? Two years ago Stewart Butterfield was so excited that he was just pulling anyone who would listen aside at the O’Reilly Emerging Technology conference and showing them his stuff. That passion won me over as a customer and continues winning me over to this day. (Although he better watch out, cause Albert Lai of Bubbleshare is even more passionate than Stewart was!).
So, don’t suck up, get excited!
PS: are you excited about something you’ve built? Just post it here. Don’t send me email. If you send me email your excitement might get lost in my inbox. 133 emails to go.