Microsoft honored by Fortune & Edelman

Hey, we’re in the top 10 of America’s most admired companies, named by Fortune Magazine. Here’s how they picked those.

Not the only honor we’ve picked up lately: Edelman says that Microsoft is the most trusted global company. Thank you very much, but as anyone who reads Mini-Microsoft knows, we have even more to do to make sure our customers and employees are the best treated in the world.

14 thoughts on “Microsoft honored by Fortune & Edelman

  1. Oh brother, it’s all a game. Something to flip to HR to get more Microserf’ed slaves hooked with promises of riches. Most trusted? On what planet? And it’s not really Fortune, it’s Hay Group, which SURPRISE has Microsoft on it’s client list. And Edelman is a Microsoft PR firm. The Management Consulting/PR Firms games fool no one, except duped companies that use the rigged lists as PR fuel. Honestly, it’s Enron selling to Enron. It’s all hollow, but that won’t stop the “Evangelists” from selling the invisible cloth.

  2. Oh brother, it’s all a game. Something to flip to HR to get more Microserf’ed slaves hooked with promises of riches. Most trusted? On what planet? And it’s not really Fortune, it’s Hay Group, which SURPRISE has Microsoft on it’s client list. And Edelman is a Microsoft PR firm. The Management Consulting/PR Firms games fool no one, except duped companies that use the rigged lists as PR fuel. Honestly, it’s Enron selling to Enron. It’s all hollow, but that won’t stop the “Evangelists” from selling the invisible cloth.

  3. It seems that Fortune Magazine is pretty high on Microsoft lately:) On a more serious note, I congratulate Microsoft and its employees, but I truly hope that this term “most trusted company” won’t be used in bad PR / marketing manners around.

  4. It seems that Fortune Magazine is pretty high on Microsoft lately:) On a more serious note, I congratulate Microsoft and its employees, but I truly hope that this term “most trusted company” won’t be used in bad PR / marketing manners around.

  5. Well, to be honest, Edelman does PR for a bunch of people including Apple.

    But yeah, it’s not like they’re objective in this. Besides, look a the information on the study:

    The Edelman Annual Trust Barometer tracks the attitudes of nearly 2,000 opinion leaders around the world � which institutions, companies, sources of information they trust, what drives that trust, and the credibility of institutions. The seventh survey was conducted through 25-minute telephone interviews among nearly 2000 opinion leaders: 400 in the United States; 750 in Europe; 150 each in the United Kingdom, France, Germany, Italy and Spain; 200 in China; and 150 each in Canada, Japan, Brazil and South Korea. All interviews were conducted in October 2005 by StrategyOne. Opinion leaders are defined as being between 35-64 years, college graduates with a household income of more than $75,000 or equivalent, and reporting a significant interest and engagement in the media, and in economic affairs and policy issues

    They don’t list the methodologies they used to build this list, or how they got the phone number list. I could use almost the exact same information listed there, and if I have a slightly different selection criteria, come up with a “fact” that not only is Ballmer and MS evil, but they wouldn’t even blink if you showed them films of Ballmer spit-roasting Lake Sammamish High School cheerleaders while wearing a red Speedo and a diamond tiara.*

    Just because a study shows something, doesn’t mean that the source info isn’t biased to hell and gone.

    *part of an actual quote from someone who perfectly meets the Edelman criteria.

  6. Well, to be honest, Edelman does PR for a bunch of people including Apple.

    But yeah, it’s not like they’re objective in this. Besides, look a the information on the study:

    The Edelman Annual Trust Barometer tracks the attitudes of nearly 2,000 opinion leaders around the world � which institutions, companies, sources of information they trust, what drives that trust, and the credibility of institutions. The seventh survey was conducted through 25-minute telephone interviews among nearly 2000 opinion leaders: 400 in the United States; 750 in Europe; 150 each in the United Kingdom, France, Germany, Italy and Spain; 200 in China; and 150 each in Canada, Japan, Brazil and South Korea. All interviews were conducted in October 2005 by StrategyOne. Opinion leaders are defined as being between 35-64 years, college graduates with a household income of more than $75,000 or equivalent, and reporting a significant interest and engagement in the media, and in economic affairs and policy issues

    They don’t list the methodologies they used to build this list, or how they got the phone number list. I could use almost the exact same information listed there, and if I have a slightly different selection criteria, come up with a “fact” that not only is Ballmer and MS evil, but they wouldn’t even blink if you showed them films of Ballmer spit-roasting Lake Sammamish High School cheerleaders while wearing a red Speedo and a diamond tiara.*

    Just because a study shows something, doesn’t mean that the source info isn’t biased to hell and gone.

    *part of an actual quote from someone who perfectly meets the Edelman criteria.

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