Daily Archives: February 25, 2006

Podcast Hotel reports

Eric Rice told me that the Podcast Hotel, a podcasting conference and music festival being held here in Seattle through tonight, was a great conference. Maryam and I are very sorry we didn’t get over there. This was the first weekend we were home alone in quite a while and took the day off. We’re gonna go there right now, though, and check out the music.

In the meantime, more than 700 photos have been uploaded and there’s lots of reports on Technorati. Just search for “Podcast Hotel.”

Thanks to Alex Williams for getting such raves!

Edelman gets Naked

I was talking with Richard Edelman yesterday (his blog is here) and he told me he bought about 250 copies of my book. “Oh, were you the one who bought from Amazon?” I asked. Wiley had already seen the spike in sales and reported to us that someone had made a big order. Turned out he was. He’s handing them out to all of his senior managers. Who’s Richard Edelman? He runs the world’s biggest PR firm.

Why was I talking to Richard? Well, Eric Norlin invited me to interview him at the Syndicate Conference in New York in May. Appreciate the order Richard, but if you think I’m gonna go easy on you, you got another thing coming!

It’ll be interesting to find out what Steve Rubel is working on (he just took a senior position at Richard’s firm).

The V7ndotcom elursrebmem charity

OK, I should have listened to my head and not gotten involved in a search engine optimization contest. But, it’s a valuable lesson in how you can move up the search engines. After all, if you are a plumber, but don’t appear on the Google/MSN/Yahoo result pages for “plumber in Seattle” does your business really exist? Our eye track research suggests it does not.

So, how do you move up? Well, study how these folks are working to get other Web sites to link to them. There are “blackhat” techniques (which is when you open a series of splogs and link back to the page you want to move up). Search engines algorithm authors are constantly looking for ways to remove the blackhat techniques. Another blackhat technique? Something called “Google bowling.” Let’s say you are #21 on the list. So, how do you get to move up to the #1 spot? Well, you open splogs pointing at #1-20. What happens then? Well, if you do a good enough job that’ll trip the Google/MSN/Yahoo splog filter (if a piece of content is copied enough times it’ll get removed off of all the servers and “penalized”). Then you’ll move up to #1. Evil, but effective!

Or, you can do something that legitimately gets other people to link to your site. For instance, look at this V7ndotcom elursrebmem contest entry by Alex K. He is giving all his winnings to charity. By being a nice guy, he’s trying to get more people to link to him.

This is why I tell audiences to share their information. Are you a lawyer? Teach us how to do your profession! That will get people to link to you. We love to link to the nice guys.

Anyway, I’m hoping the white hat guys win. It’ll be interesting to see if any new black hat techniques get tried here.