Edelman gets Naked

I was talking with Richard Edelman yesterday (his blog is here) and he told me he bought about 250 copies of my book. “Oh, were you the one who bought from Amazon?” I asked. Wiley had already seen the spike in sales and reported to us that someone had made a big order. Turned out he was. He’s handing them out to all of his senior managers. Who’s Richard Edelman? He runs the world’s biggest PR firm.

Why was I talking to Richard? Well, Eric Norlin invited me to interview him at the Syndicate Conference in New York in May. Appreciate the order Richard, but if you think I’m gonna go easy on you, you got another thing coming!

It’ll be interesting to find out what Steve Rubel is working on (he just took a senior position at Richard’s firm).

25 thoughts on “Edelman gets Naked

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  2. Hey Robert, wasn’t pinging you but was pinging Syndicate. They should have done a little more research before writing that post.

    I have no doubt you ask the hard questions – all with that Scoble smile. :)

  3. Hey Robert, wasn’t pinging you but was pinging Syndicate. They should have done a little more research before writing that post.

    I have no doubt you ask the hard questions – all with that Scoble smile. :)

  4. Christopher: actually, I agree with you. A good PR firm will understand how to build a PR avalanche. How do you do that? One snowflake at a time. A kid sitting in Australia with five readers can get into the New York Times. So, anyone who says you shouldn’t pay attention to both the kid and the New York Times wouldn’t get my business.

  5. Christopher: actually, I agree with you. A good PR firm will understand how to build a PR avalanche. How do you do that? One snowflake at a time. A kid sitting in Australia with five readers can get into the New York Times. So, anyone who says you shouldn’t pay attention to both the kid and the New York Times wouldn’t get my business.

  6. Jeremy: when you work for a company as big as Microsoft almost every PR firm will have done some work for us at some time or another. For the record, I’m on the Windows team and I’ve only ever dealt with Waggener Edstrom folks in my PR interactions. I had no idea that Edelman worked for Microsoft until a few days ago, well after I accepted the interviewer position.

    Either way, I ask a lot of questions of Microsoft employees and those who’ve watched my videos know I don’t hold back on the tough questions.

  7. Jeremy: when you work for a company as big as Microsoft almost every PR firm will have done some work for us at some time or another. For the record, I’m on the Windows team and I’ve only ever dealt with Waggener Edstrom folks in my PR interactions. I had no idea that Edelman worked for Microsoft until a few days ago, well after I accepted the interviewer position.

    Either way, I ask a lot of questions of Microsoft employees and those who’ve watched my videos know I don’t hold back on the tough questions.

  8. Christopher, we all are powerful.

    All are powerful, but some are more poweful than others, to zap in some Orwell. Just the lastest wrinkle in internet media, the wise PR person will seek a diversified plan and not take the Blog Easy Street way out. All so much Deaniac hype up.

  9. Christopher, we all are powerful.

    All are powerful, but some are more poweful than others, to zap in some Orwell. Just the lastest wrinkle in internet media, the wise PR person will seek a diversified plan and not take the Blog Easy Street way out. All so much Deaniac hype up.

  10. I’m going to have to give Scoble and Richard the benefit of the doubt here.

    If you haven’t been to Richard’s blog yet, you should go. FYI, he does answer the comments via email. Plus he was smart enough to hire Steve Rubel.

    That puts him a few steps ahead of Interpublic which according to my analysis has 43,000 employees and 2! corporate blogs. For the full details, you can visit my blog at marketingmonger.com

  11. I’m going to have to give Scoble and Richard the benefit of the doubt here.

    If you haven’t been to Richard’s blog yet, you should go. FYI, he does answer the comments via email. Plus he was smart enough to hire Steve Rubel.

    That puts him a few steps ahead of Interpublic which according to my analysis has 43,000 employees and 2! corporate blogs. For the full details, you can visit my blog at marketingmonger.com

  12. Too bad the Syndicator Blog is crap, lacks transparency and has an inability to correct mistakes or post comments.

    Well, that’s my .02 when I posted something … twice … that Edelman is one of MSFT’s PR firms. Guess they can’t post that, because it makes their post about you interviewing Richard look ill-researched? At least they changed the about page from snarky character to a real person.

    Either way, it’ll be interesting to see if Syndicate can outlive it’s first two shows, which were lackluster at best.

  13. Too bad the Syndicator Blog is crap, lacks transparency and has an inability to correct mistakes or post comments.

    Well, that’s my .02 when I posted something … twice … that Edelman is one of MSFT’s PR firms. Guess they can’t post that, because it makes their post about you interviewing Richard look ill-researched? At least they changed the about page from snarky character to a real person.

    Either way, it’ll be interesting to see if Syndicate can outlive it’s first two shows, which were lackluster at best.

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  15. Yah know, if PR types are gonna drink all this Blog Kool Aid, that just makes me that much more powerful. ;) I welcome it.

  16. Yah know, if PR types are gonna drink all this Blog Kool Aid, that just makes me that much more powerful. ;) I welcome it.

  17. World’s largest *independent* PR firm. Most others are bundles with other “image” groups like advertising, marketing, etc… but I still don’t think it’s fair to call it the biggest without the independent designation.

  18. World’s largest *independent* PR firm. Most others are bundles with other “image” groups like advertising, marketing, etc… but I still don’t think it’s fair to call it the biggest without the independent designation.

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