The V7ndotcom elursrebmem charity

OK, I should have listened to my head and not gotten involved in a search engine optimization contest. But, it’s a valuable lesson in how you can move up the search engines. After all, if you are a plumber, but don’t appear on the Google/MSN/Yahoo result pages for “plumber in Seattle” does your business really exist? Our eye track research suggests it does not.

So, how do you move up? Well, study how these folks are working to get other Web sites to link to them. There are “blackhat” techniques (which is when you open a series of splogs and link back to the page you want to move up). Search engines algorithm authors are constantly looking for ways to remove the blackhat techniques. Another blackhat technique? Something called “Google bowling.” Let’s say you are #21 on the list. So, how do you get to move up to the #1 spot? Well, you open splogs pointing at #1-20. What happens then? Well, if you do a good enough job that’ll trip the Google/MSN/Yahoo splog filter (if a piece of content is copied enough times it’ll get removed off of all the servers and “penalized”). Then you’ll move up to #1. Evil, but effective!

Or, you can do something that legitimately gets other people to link to your site. For instance, look at this V7ndotcom elursrebmem contest entry by Alex K. He is giving all his winnings to charity. By being a nice guy, he’s trying to get more people to link to him.

This is why I tell audiences to share their information. Are you a lawyer? Teach us how to do your profession! That will get people to link to you. We love to link to the nice guys.

Anyway, I’m hoping the white hat guys win. It’ll be interesting to see if any new black hat techniques get tried here.

28 thoughts on “The V7ndotcom elursrebmem charity

  1. I am also one of v7ndotcom elursrebmem SEO Contestent launched by John Scott from v7n Networks

    I cant seem to get in the top 20, ive got 400k backlinks in Y more than any other of the competitors.. and still in between 30 and 50 :(

    pete

  2. I am also one of v7ndotcom elursrebmem SEO Contestent launched by John Scott from v7n Networks

    I cant seem to get in the top 20, ive got 400k backlinks in Y more than any other of the competitors.. and still in between 30 and 50 :(

    pete

  3. Haha… that’s funny… you’re right, they did have more than a billion in revenue, in fact, they had over $6 Billion in revenue. Any idea what portion of the world’s total advertising revenue that was? I don’t have any solid numbers, but let’s just agree that I’m right when I say it’s around half a trillion dollars. That’s right, half a trillion. I think that’s the reason why google’s stock goes mostly up, it’s called potential. I also think they haven’t met all of the needs of even one percent of advertisers that they’re serving now, much less meeting any portion of the needs of the other 99% (the portion i believe your plumber falls within). Beyond that, i still think you’re delusional if you belive that a plumber is better spending his time getting good google juice instead of doing the old foot time and giving good service to his customers. Word of mouth rules the world in industries like his. The truth is, anyone who isn’t turning away business in the plumbing industry in Seattle is probably a poor choice, but i’m sure you’ll find all of them right at the top of your precious google search. Google is a frustrating, hit and miss place to find a plumber, and the fact is, most people don’t trust it for their blue collar services research, even if you do.

  4. Haha… that’s funny… you’re right, they did have more than a billion in revenue, in fact, they had over $6 Billion in revenue. Any idea what portion of the world’s total advertising revenue that was? I don’t have any solid numbers, but let’s just agree that I’m right when I say it’s around half a trillion dollars. That’s right, half a trillion. I think that’s the reason why google’s stock goes mostly up, it’s called potential. I also think they haven’t met all of the needs of even one percent of advertisers that they’re serving now, much less meeting any portion of the needs of the other 99% (the portion i believe your plumber falls within). Beyond that, i still think you’re delusional if you belive that a plumber is better spending his time getting good google juice instead of doing the old foot time and giving good service to his customers. Word of mouth rules the world in industries like his. The truth is, anyone who isn’t turning away business in the plumbing industry in Seattle is probably a poor choice, but i’m sure you’ll find all of them right at the top of your precious google search. Google is a frustrating, hit and miss place to find a plumber, and the fact is, most people don’t trust it for their blue collar services research, even if you do.

  5. Bryn: you really haven’t run a business lately, have you? How do you think people find out about your business? Yellow Pages? Yeah, but going down (I don’t even know where mine is). Newspapers? Yeah, right. Word of mouth? Yes! Google/MSN/Yahoo? Yes! (There is a reason why Google had more than a billion in revenue last year and why its stock is going mostly up).

  6. Bryn: you really haven’t run a business lately, have you? How do you think people find out about your business? Yellow Pages? Yeah, but going down (I don’t even know where mine is). Newspapers? Yeah, right. Word of mouth? Yes! Google/MSN/Yahoo? Yes! (There is a reason why Google had more than a billion in revenue last year and why its stock is going mostly up).

  7. Dear Mr. Scoble -

    I was a plumber, but nobody could find me on Google.
    So I have become a World Class Search Optimization Specialist, Inc. and absolutely guaranty first place for any term you choose except “scobleizer”, which is too competitive.

    I beg, implore and bless you for linking to my V7Ndotcom site because I’ll be donating all the proceeds to the Pet Cemetary Consortium of Novato, CA. It was conspicuously overlooked during the last round of Gates Foundation Financing.

  8. Dear Mr. Scoble -

    I was a plumber, but nobody could find me on Google.
    So I have become a World Class Search Optimization Specialist, Inc. and absolutely guaranty first place for any term you choose except “scobleizer”, which is too competitive.

    I beg, implore and bless you for linking to my V7Ndotcom site because I’ll be donating all the proceeds to the Pet Cemetary Consortium of Novato, CA. It was conspicuously overlooked during the last round of Gates Foundation Financing.

  9. Did you just say that a plumber who doesn’t show up on page one of his local search results doesn’t exist? Dude, you really need to step out of your ether induced lala land. Also, if you ever catch me trusting google page rank for finding the best plumber, stay away from my home, it’s about to stink.

    Fact is, if you’re a plumber, and you’re spending as much time money and effort as it takes these days to SEO your business, you’re probably over priced and under experienced, and you could have been spending your time more effectively… Hopefully that fact is one of the many that will change over the coming months/years, because there’s no question that listing your business in any and all relevant contexts is a valuable thing, but IMHO there’s also no question that this is not an art that a plumber should be required to master.

  10. Did you just say that a plumber who doesn’t show up on page one of his local search results doesn’t exist? Dude, you really need to step out of your ether induced lala land. Also, if you ever catch me trusting google page rank for finding the best plumber, stay away from my home, it’s about to stink.

    Fact is, if you’re a plumber, and you’re spending as much time money and effort as it takes these days to SEO your business, you’re probably over priced and under experienced, and you could have been spending your time more effectively… Hopefully that fact is one of the many that will change over the coming months/years, because there’s no question that listing your business in any and all relevant contexts is a valuable thing, but IMHO there’s also no question that this is not an art that a plumber should be required to master.

  11. I’ve been following the contest, adding sites to a directory and no doubt list all of the “characters” who are commenting here.

    What’s undoubted is that it’s a game, to prove a skill for sure, but a game nonetheless. We should all be grateful that we have the time and skills to participate. $4000 is alot of money, but as a return on the investment of the time it takes to win I reckon it’s pretty poor, personally.

  12. I’ve been following the contest, adding sites to a directory and no doubt list all of the “characters” who are commenting here.

    What’s undoubted is that it’s a game, to prove a skill for sure, but a game nonetheless. We should all be grateful that we have the time and skills to participate. $4000 is alot of money, but as a return on the investment of the time it takes to win I reckon it’s pretty poor, personally.

  13. I’ve spent many hours studying white hat SEO. Unfortunately the efforts of search engines to combat black hat SEO causes a lot of collateral damage among white hat sites.

    I’ve commented on Matt Cutts blog previously that a greater degree of transparency is needed from Google as to how they categorise a size as white hat, black hat or something in between. White hat webmasters become frustrated when a Google algorithm tweak drops their site a few hundred places in ranking. It’s especially annoying when the reason for the drop is impossible to figure out. A quick scan of postings on sites like webmasterworld.com or the comments on Mat Cutts’ blog reveal how unpredictable things are in relation to a site’s ranking.

  14. I’ve spent many hours studying white hat SEO. Unfortunately the efforts of search engines to combat black hat SEO causes a lot of collateral damage among white hat sites.

    I’ve commented on Matt Cutts blog previously that a greater degree of transparency is needed from Google as to how they categorise a size as white hat, black hat or something in between. White hat webmasters become frustrated when a Google algorithm tweak drops their site a few hundred places in ranking. It’s especially annoying when the reason for the drop is impossible to figure out. A quick scan of postings on sites like webmasterworld.com or the comments on Mat Cutts’ blog reveal how unpredictable things are in relation to a site’s ranking.

  15. Hi Mr. Scoble. You caught my attention at the Google open house in Kirkland last year because you were taping someone, but I didn’t yet know who you were.

    Anyway, thanks for linking the charity. Unfortunately, the site has fallen in rank these last few days, but there is still a fair amount of time before the contest is over. I link to it as well, but my PR isn’t as high as yours ;).

  16. Hi Mr. Scoble. You caught my attention at the Google open house in Kirkland last year because you were taping someone, but I didn’t yet know who you were.

    Anyway, thanks for linking the charity. Unfortunately, the site has fallen in rank these last few days, but there is still a fair amount of time before the contest is over. I link to it as well, but my PR isn’t as high as yours ;).

  17. Heya Robert :)

    I am not sure what rumors others have spread about me, but I hope you didnt mean me as being one of the blackhat guys! Although Alek and I are rival competitors, we both happen to be white hat:)

  18. Heya Robert :)

    I am not sure what rumors others have spread about me, but I hope you didnt mean me as being one of the blackhat guys! Although Alek and I are rival competitors, we both happen to be white hat:)

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