The danger of not letting your bloggers know… (more Origamisms)

What’s the danger of not letting your internal bloggers know about your product release plans? They might not be able to help keep your announcements in proper perspective. But, that’s OK. Todd Bishop, of the Seattle PI did more work over the weekend to dig into the details behind the Origami project. He learned that there isn’t going to be a product release on March 2, but that we’ll learn more details. John Markoff of the New York Times has more details too. And Memeorandum is tracking a bunch of comments.

Kent Newsome asks “will it walk the walk?”

Whenever hype gets ahead of an announcement, the answer has to be: no.

But, then, you gotta realize that I totally agree with Joe Wilcox who says that the best companies underpromise and overdeliver. ;-)
Maybe I should have posted that no one will want an Origami and that it sucks raw potatoes.

Seriously, let’s keep our hype in check, OK? Where’s the snarks when we need them? Calling Christopher Coulter, calling Christopher Coulter!

Oh, and marketing teams, I know you don’t want to let bloggers in on the secret, but when you don’t tell us what’s up we can’t help you keep expectations under control. Now everyone expects Origami to be bigger than the Xbox. I’d much rather expectations were dialed down a bit.
To bloggers outside Microsoft: it’s not healthy when things get hyped up so much. Whenever a company does this (whether it’s the one I work for, or another company), ask some tough questions. I have a ton. What is this? Who will want it? When will it be purchasable? When will there be decent quantities on the shelf? What are its limitations? Who’ll think it sucks? Who’ll think it rocks? Are any real customers using it yet? What will the price be? What will the real price be (after you deck it out to work properly?) When will we be able to get our hands on one? Does it have a chance in the marketplace? Why? Will Patrick Scoble want one of these instead of a video iPod? Why? (And, yes, as soon as I have one in my hands I’m gonna show it to Patrick and see if we have a clue).

Anyway, it’s gonna be a fun week. And not just because of Origami stuff. See ya in New York!

118 thoughts on “The danger of not letting your bloggers know… (more Origamisms)

  1. This is a great replacement product for many devices if proper software and hardware package is given. I see this device a replacement for products available for the car and air traveling like GPS systems and Portable movie players.

    They should have a huge memory and battery life. This is unlikely from a product on an Intel chip.

  2. This is a great replacement product for many devices if proper software and hardware package is given. I see this device a replacement for products available for the car and air traveling like GPS systems and Portable movie players.

    They should have a huge memory and battery life. This is unlikely from a product on an Intel chip.

  3. Alright, I can’t take it anymore…I need to make a public statement. I am a ms employee and have been for several years. I was just involved in a marketing meeting that discussed a few things regarding a certain upcoming product launch that you may be wondering about.

    Well, evidently…we are coming out with a new version of Windows. That’s right. Heard it here first. I can’t divulge a lot right now (the walls have ears), but rumor is that it is going to be called Vista. Yeah…I know…I was as surprised as you are. Now the notworthy part is that Vista will be available in a Boom Box form factor and WILL work with Intel chips.

    I am also going to go out on a limb here and start the hype machine rolling…but I heard we are thinking about the possibility of another Halo game. Yeah. Cool.

    Finally, as I was leaving I saw one key executive talk to another…I tried to get close and all I heard was this…you read into it what you will…but one guy said, “Hey…You hear anything about that other thing?” And the woman replied, “Yes…The tall man walks with a limp by the breakwall.”

    Strange things are afoot at the Circle K.

  4. Alright, I can’t take it anymore…I need to make a public statement. I am a ms employee and have been for several years. I was just involved in a marketing meeting that discussed a few things regarding a certain upcoming product launch that you may be wondering about.

    Well, evidently…we are coming out with a new version of Windows. That’s right. Heard it here first. I can’t divulge a lot right now (the walls have ears), but rumor is that it is going to be called Vista. Yeah…I know…I was as surprised as you are. Now the notworthy part is that Vista will be available in a Boom Box form factor and WILL work with Intel chips.

    I am also going to go out on a limb here and start the hype machine rolling…but I heard we are thinking about the possibility of another Halo game. Yeah. Cool.

    Finally, as I was leaving I saw one key executive talk to another…I tried to get close and all I heard was this…you read into it what you will…but one guy said, “Hey…You hear anything about that other thing?” And the woman replied, “Yes…The tall man walks with a limp by the breakwall.”

    Strange things are afoot at the Circle K.

  5. John C. Welch: You fawned over Apple’s “secretive” nature and its abiltiy to use that to generate hype for their Feb 28 press event just by announcing that the event will take place. And yes, they did generate hype aplenty. Too bad Apple’s announcement turned out to be a big fat nothing. The Apple enthusiast sites are quite disappointed (what other company holds a press event to launch a boom box?). So you see, Apple CAN do wrong.

  6. John C. Welch: You fawned over Apple’s “secretive” nature and its abiltiy to use that to generate hype for their Feb 28 press event just by announcing that the event will take place. And yes, they did generate hype aplenty. Too bad Apple’s announcement turned out to be a big fat nothing. The Apple enthusiast sites are quite disappointed (what other company holds a press event to launch a boom box?). So you see, Apple CAN do wrong.

  7. the video was a “cmoooon let’s show em what we got. pick up that ‘Features Supported’ list, we go from feature #1 to feature #17 in the first 3 seconds and from feature #19 to feature #34 in the…” kinda trip.

    that box is large and ugly. the keyboard ‘add-on’ is uglier. the part where they magnify and go 100x into the ‘wi-fi zone’ sign is the ugliest.

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