Are you gonna listen to a Venture Capitalist who used to work at Microsoft? I did, and it was worth it.
To everyone else, what is Rick ranting about? Seth Godin’s speech to Google Google secrets.
Makes it even better that a few weeks ago Seth Godin said to watch my own video. Seth’s video is inspiring.
Great Video. The world of marketing and PR is changing… for the better. Seth Godin, Naked Conversations, 37 Signals,etc. are all great examples to look at for where the future of marketing/PR is going.
-Jason L. Baptiste
Great Video. The world of marketing and PR is changing… for the better. Seth Godin, Naked Conversations, 37 Signals,etc. are all great examples to look at for where the future of marketing/PR is going.
-Jason L. Baptiste
Great video! What struck me is that his speech is as relevant to my company (Homestead) as it is to Google!
The big takeaways for me:
- Provide great products that people WANT to talk about.
- Provide NEW great products REGULARLY, to take advantage of word-of-mouth – give your customers reasons to talk about you OFTEN. His example is Hallmark. They had a lull in the summer among their regular customers, so they started selling collectible Christmas ornaments in July. Not only is the product a big hit on its own, but it served the purpose of getting customers to talk about Hallmark even more than they already do!
- If you are building a product that doesn’t solve a real problem for your customers, STOP.
- Also, if people in an audience have a lot of connections to other people, that audience is better for word-of-mouth than an audience with more isolated people.
Great video! What struck me is that his speech is as relevant to my company (Homestead) as it is to Google!
The big takeaways for me:
- Provide great products that people WANT to talk about.
- Provide NEW great products REGULARLY, to take advantage of word-of-mouth – give your customers reasons to talk about you OFTEN. His example is Hallmark. They had a lull in the summer among their regular customers, so they started selling collectible Christmas ornaments in July. Not only is the product a big hit on its own, but it served the purpose of getting customers to talk about Hallmark even more than they already do!
- If you are building a product that doesn’t solve a real problem for your customers, STOP.
- Also, if people in an audience have a lot of connections to other people, that audience is better for word-of-mouth than an audience with more isolated people.
Superb. I already blogged it.
Superb. I already blogged it.
Seth Godin Sells More X-Ray Specs
So multiple bloggers (Darren Rowse, for one) are pointing to the video of Seth Godin’s talk at Google. I’ve always been skeptical about Seth’s work, and now I think I understand why.
You see, Seth really doesn’t have anything…
great video, this will work fantastic on my persuassive speech for my communications class about how and why television viewing amongst my peers (3rd year University student) is rapidly falling.
we don’t like getting fed content anymore, we like finding custom tailored things for ourselves.
great video, this will work fantastic on my persuassive speech for my communications class about how and why television viewing amongst my peers (3rd year University student) is rapidly falling.
we don’t like getting fed content anymore, we like finding custom tailored things for ourselves.
[...] I’m not normally one to praise a marketing guy, but Seth Godin seems to have a lot of good insights about how to sell a product in today’s world. His recent presentation at Google (thanks to Robert Scoble) is recommended viewing for both its style and its content. [...]
Hot stuff – I liked the discussion around first mover advantages vs. good products and rich clients vs AJAX. Blogged.
Hot stuff – I liked the discussion around first mover advantages vs. good products and rich clients vs AJAX. Blogged.
Hi, is there a way to download the video?? Im unable to watch it online
Hi, is there a way to download the video?? Im unable to watch it online