14 thoughts on “Rick Segal says ALL MICROSOFT EMPLOYEES WATCH THIS

  1. Hot stuff – I liked the discussion around first mover advantages vs. good products and rich clients vs AJAX. Blogged.

  2. great video, this will work fantastic on my persuassive speech for my communications class about how and why television viewing amongst my peers (3rd year University student) is rapidly falling.

    we don’t like getting fed content anymore, we like finding custom tailored things for ourselves.

  3. great video, this will work fantastic on my persuassive speech for my communications class about how and why television viewing amongst my peers (3rd year University student) is rapidly falling.

    we don’t like getting fed content anymore, we like finding custom tailored things for ourselves.

  4. Great video! What struck me is that his speech is as relevant to my company (Homestead) as it is to Google!

    The big takeaways for me:
    - Provide great products that people WANT to talk about.
    - Provide NEW great products REGULARLY, to take advantage of word-of-mouth – give your customers reasons to talk about you OFTEN. His example is Hallmark. They had a lull in the summer among their regular customers, so they started selling collectible Christmas ornaments in July. Not only is the product a big hit on its own, but it served the purpose of getting customers to talk about Hallmark even more than they already do!
    - If you are building a product that doesn’t solve a real problem for your customers, STOP.
    - Also, if people in an audience have a lot of connections to other people, that audience is better for word-of-mouth than an audience with more isolated people.

  5. Great video! What struck me is that his speech is as relevant to my company (Homestead) as it is to Google!

    The big takeaways for me:
    - Provide great products that people WANT to talk about.
    - Provide NEW great products REGULARLY, to take advantage of word-of-mouth – give your customers reasons to talk about you OFTEN. His example is Hallmark. They had a lull in the summer among their regular customers, so they started selling collectible Christmas ornaments in July. Not only is the product a big hit on its own, but it served the purpose of getting customers to talk about Hallmark even more than they already do!
    - If you are building a product that doesn’t solve a real problem for your customers, STOP.
    - Also, if people in an audience have a lot of connections to other people, that audience is better for word-of-mouth than an audience with more isolated people.

  6. Great Video. The world of marketing and PR is changing… for the better. Seth Godin, Naked Conversations, 37 Signals,etc. are all great examples to look at for where the future of marketing/PR is going.

    -Jason L. Baptiste

  7. Great Video. The world of marketing and PR is changing… for the better. Seth Godin, Naked Conversations, 37 Signals,etc. are all great examples to look at for where the future of marketing/PR is going.

    -Jason L. Baptiste

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