More hype than an Origami? Yeah, that’s On10.net

March 12, 2006 By

On10.net is on Digg already. Hot diggity.

I’d hype up this sucker, but it’s not gonna need my help. Can you name why? I have at least five reasons.

1) Talent. Onscreen you’ll see some TechTV types. On, no, Molly, that’s no objectification.
2) Formats. Check out the video formats!
3) Standards. View source!
4) Fun. Designed and debugged by a dev team that plays Xbox 360 together.
5) Design. Who approved this sucker at Microsoft? Have the branding police been contacted? ;-)

Congrats to the 10 team. I’m very honored to work with you all.

It’s a new site for technology enthusiasts.

What do you think?

Update: Looks like the site is still being replicated to the servers and they are still doing performance tuning on the site. So, it might be a bit wonky, particularly now that it’s getting hammered by Digg users.

Update 2: There’s a video I did of the Dev team of 10 on Channel 9 (did you see how they hooked Xbox gamertags into this?) where they talk about some of the AJAXy stuff they built (all on .NET 2.0, and all in less than a month — proves you can build a site very quickly with a small team on .NET 2.0). Jeff Sandquist has a post about it up on his blog. Joe Wilcox says “it’s just PR” but then says “Jeff and his team have done a commendable job.” Don’t worry, no one in the PR team was hurt in 10′s development! :-)

Filed Under: Microsoft Office, Video, Web
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  • Brandon Clinger

    I rather channel9 become 10. This website brings a better user expirence to me than channel9 does, in Firefox!

  • Christopher Coulter

    And, well, if you have professionals you won’t get the conversation.

    That Tablet PC Team video had horrid mumbled audio quality, can’t even hardly hear it, or am I missing the point there too? There’s a place for “professional” audio. But to get “professional audio” you need professionals. Darn, and I was thinking that I’d like to hear them speak in those supposed “conversations”. Silly silly me. Amateurism is NOT a virtue. And you can do professional on the cheap, just Robert Rodriguez it all up (heck you could hire someone like me, Microsoft salaries are on the cheap anyways).

    The conversation is the content, a better presentation, makes for a better and bigger audience. If podcasts approach broadcast quality, and are well developed, they might get picked up and might get a development deal. If Indie productions have a good script and have the warm film look and good acting, they might get distribution. Claiming incompetence as a “conversational badge of honor” is a cop-out. You should strive to always be better, DV quality and modern nonlinear editors and sfx toolsets let you do that. Why isn’t THAT the meme?

    Anyways, just my advice, take or leave, wasn’t trying to start a “meme war”.

    There’s a reason that professional video crews have two or three (or five) people on them.

    Yeah, I can best 10 men. Just give me 4 cameras, and Vegas, and in no time, zing. Add in days if FCP and Avid. Vegas 7 at NAB, I hear, my life is complete. :) Speaking of NAB, anyone going to NAB, near Chicago and road tripping?

  • Christopher Coulter

    And, well, if you have professionals you won’t get the conversation.

    That Tablet PC Team video had horrid mumbled audio quality, can’t even hardly hear it, or am I missing the point there too? There’s a place for “professional” audio. But to get “professional audio” you need professionals. Darn, and I was thinking that I’d like to hear them speak in those supposed “conversations”. Silly silly me. Amateurism is NOT a virtue. And you can do professional on the cheap, just Robert Rodriguez it all up (heck you could hire someone like me, Microsoft salaries are on the cheap anyways).

    The conversation is the content, a better presentation, makes for a better and bigger audience. If podcasts approach broadcast quality, and are well developed, they might get picked up and might get a development deal. If Indie productions have a good script and have the warm film look and good acting, they might get distribution. Claiming incompetence as a “conversational badge of honor” is a cop-out. You should strive to always be better, DV quality and modern nonlinear editors and sfx toolsets let you do that. Why isn’t THAT the meme?

    Anyways, just my advice, take or leave, wasn’t trying to start a “meme war”.

    There’s a reason that professional video crews have two or three (or five) people on them.

    Yeah, I can best 10 men. Just give me 4 cameras, and Vegas, and in no time, zing. Add in days if FCP and Avid. Vegas 7 at NAB, I hear, my life is complete. :) Speaking of NAB, anyone going to NAB, near Chicago and road tripping?

  • Christopher Coulter

    PS – Quick Whip Zoom Cuts make my teeth hurt, actually I hate Zooms period. But I guess on10 is good for the ‘techie gee-whiz duh-dimwitty Valley Girl MTV headache dizzy’ style. :)

    Ok ok ok…Zoom Cut In and Zoom Cut Outs can work, only sfxy tho. Zoom is unnatural, imho.

  • Christopher Coulter

    PS – Quick Whip Zoom Cuts make my teeth hurt, actually I hate Zooms period. But I guess on10 is good for the ‘techie gee-whiz duh-dimwitty Valley Girl MTV headache dizzy’ style. :)

    Ok ok ok…Zoom Cut In and Zoom Cut Outs can work, only sfxy tho. Zoom is unnatural, imho.

  • http://www.greenjem.com/ Larry

    The hand-held cameras, to me, give the video more of a feel of realism and “being right there”

    That’s certainly one school of thought. Everywhere I go in reality, though, I don’t spin and run up to stuff and see things in black and white. Maybe it’s all the Red Bull the kids are drinking today.

    I still like the one camera sit and talk thing though, IMHO.

    Another good book on the subject is Aim for the Heart by Al Tompkins. Disclosure, I work with the guy and think the world of him so I might be biased.

  • http://www.greenjem.com Larry

    The hand-held cameras, to me, give the video more of a feel of realism and “being right there”

    That’s certainly one school of thought. Everywhere I go in reality, though, I don’t spin and run up to stuff and see things in black and white. Maybe it’s all the Red Bull the kids are drinking today.

    I still like the one camera sit and talk thing though, IMHO.

    Another good book on the subject is Aim for the Heart by Al Tompkins. Disclosure, I work with the guy and think the world of him so I might be biased.

  • http://andrewhitchcock.org/ Andrew Hitchcock

    Hello. The comments are “teh b0rken” in Safari, they don’t pop down like they do in Camino. I haven’t watched the video yet, but judging from the comments, I’m afraid I’m not going to like the shakiness. I am on the tail end (the long tail end? ;) ) of the MTV Generation, but I loathe their video production style.

    Andrew

  • http://andrewhitchcock.org Andrew Hitchcock

    Hello. The comments are “teh b0rken” in Safari, they don’t pop down like they do in Camino. I haven’t watched the video yet, but judging from the comments, I’m afraid I’m not going to like the shakiness. I am on the tail end (the long tail end? ;) ) of the MTV Generation, but I loathe their video production style.

    Andrew

  • http://megaphone.unixdaemons.com/ Bosko Milekic

    I like Channel10. I also enjoyed the Channel9 interview. Robert, I’m wondering, could you produce an interview with the people who choose and produce the content on 10? It seems that there is a dual value in 10, the first being the community side of it, and the second being a potential content consumer community (presumably they will overlap). It would be interesting to learn more about who drives the content creation + production at 10.

  • http://megaphone.unixdaemons.com/ Bosko Milekic

    I like Channel10. I also enjoyed the Channel9 interview. Robert, I’m wondering, could you produce an interview with the people who choose and produce the content on 10? It seems that there is a dual value in 10, the first being the community side of it, and the second being a potential content consumer community (presumably they will overlap). It would be interesting to learn more about who drives the content creation + production at 10.

  • Dmad

    @19. That’s not true at all, Scoble. Long before you were ever at MS, they were making professional qualtiy videos and having “conversations”, and did manage to do it by showing up at people’s offices. You’re excuse is lame.

    CSPAN seems to manage to have pretty good conversations while using professional quality videos

    Charlie Rose manages to have pretty good converations while using professional quality videos.

    Hell, public access TV produces better qualtity

    Yes, I do know they are ultimately edited., but you are missing the point. It’s quality of the interviewer (that’s not you, btw) that makes the content. Low quality producttion does not always equal better credibility.

  • Dmad

    @19. That’s not true at all, Scoble. Long before you were ever at MS, they were making professional qualtiy videos and having “conversations”, and did manage to do it by showing up at people’s offices. You’re excuse is lame.

    CSPAN seems to manage to have pretty good conversations while using professional quality videos

    Charlie Rose manages to have pretty good converations while using professional quality videos.

    Hell, public access TV produces better qualtity

    Yes, I do know they are ultimately edited., but you are missing the point. It’s quality of the interviewer (that’s not you, btw) that makes the content. Low quality producttion does not always equal better credibility.

  • Pingback: Rants and Raves, Among Other Things » Blog Archive » March 14, 2006 in Review

  • http://blogs.aspadvice.com/rbirkby RichB

    It’s worth poking around on10 to find the easter egg ;-)

  • http://blogs.aspadvice.com/rbirkby RichB

    It’s worth poking around on10 to find the easter egg ;-)

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jonathon

    Seriously, anybody who recommends Vegas over any other product on the market is a Sony shill and should not be trusted. Vegas is the biggest steaming pile of crap in the history of NLE. It’s like recommending FrontPage.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • Jon

    Just watched the current video and… wow. It’s a 4 minute MTV-ish commercial for Microsoft.

    I like watching the channel 9 stuff because there’s no pretense and no marketing BS (for the most part).

    But ‘on10′ is just sad. Fast talking people with fast cuts pushing Microsoft products.

  • http://alfredo.octavio.net/ Alfredo Octavio

    Talent? They look like DJs from MTV in the 80s! Even the topic was boring. Yeah, that’s the revolution in Radio! Imagine that people in Saudi Arabia listen to the same music as in the US… great… Also, if they can’t make a site that works well, then why would I visit again? even Tiki bar is more entertaining…

  • http://alfredo.octavio.net/ Alfredo Octavio

    Talent? They look like DJs from MTV in the 80s! Even the topic was boring. Yeah, that’s the revolution in Radio! Imagine that people in Saudi Arabia listen to the same music as in the US… great… Also, if they can’t make a site that works well, then why would I visit again? even Tiki bar is more entertaining…

  • http://alfredo.octavio.net/ Alfredo Octavio

    Talent? They look like DJs from MTV in the 80s! Even the topic was boring. Yeah, that’s the revolution in Radio! Imagine that people in Saudi Arabia listen to the same music as in the US… great… Also, if they can’t make a site that works well, then why would I visit again? even Tiki bar is more entertaining…

  • http://alfredo.octavio.net/ Alfredo Octavio

    Talent? They look like DJs from MTV in the 80s! Even the topic was boring. Yeah, that’s the revolution in Radio! Imagine that people in Saudi Arabia listen to the same music as in the US… great… Also, if they can’t make a site that works well, then why would I visit again? even Tiki bar is more entertaining…

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • Sam

    Robert, did you see there’s an Office Live blog now? http://spaces.msn.com/officeliveblog

  • http://adamkinney.com/ Adam Kinney

    Alfredo, we are having issues with safari. If you don’t mind, what browser and OS are you havin problems with?

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