Secrets behind MySpace’s success

I met MySpace’s CTO, Aber Whitcomb, last night at the posh and packed MySpace party here at Mix06 and I asked him how MySpace got so popular. He cited a few things:

1) They made sure influentials in Hollywood (stars, bands) were among the first users.
2) They listen to their users and add features frequently (usually noticeable new features every week).
3) They let the users tell them what to do. He mentioned that other services, like Friendster, tried to tell their users what not to do.
4) When MySpace visitors first log on they already had a friend: the founder Tom. That was in contrast to other services where you had to work to find your first friend. His page also gave you a template to get started.

These things mirror what Danah Boyd noticed in her essay: Is MySpace just a fad? She says that we need to pay attention to MySpace because moral outrage against MySpace will hurt all of us. I totally agree. More reactions to Danah’s post are on Memeorandum.

133 thoughts on “Secrets behind MySpace’s success

  1. myspace is the funnest thing kids are into now adays i think they should be able to get on at school and at home i think it is rediculous that the schools are trying to teach them how to type but give them no reason to type. so i think they need to unblock it for everybody to be able to use it.

  2. myspace is the funnest thing kids are into now adays i think they should be able to get on at school and at home i think it is rediculous that the schools are trying to teach them how to type but give them no reason to type. so i think they need to unblock it for everybody to be able to use it.

  3. I like MySpace a lot, but I really don’t like the IM client. Instead I use the eBuddy client at http://www.ebuddy.com. It’s very easy to use, everywhere available and you can even use different chats (like MSN, AOL, Yahoo, AIM, MySpace etc). Also on your mobile :) Highly recommended!

  4. I like MySpace a lot, but I really don’t like the IM client. Instead I use the eBuddy client at http://www.ebuddy.com. It’s very easy to use, everywhere available and you can even use different chats (like MSN, AOL, Yahoo, AIM, MySpace etc). Also on your mobile :) Highly recommended!

  5. There’s something to be said about a place where you can build a profile and be anyone or anything you want to be.

    As the creator of http://www.myspacemastership.com/ and a legend on MySpace with thousands of friends from all over the world, I’ll be the first one to admit the place has its risks… On the flip side, it can also be an incredibly beneficial tool with relatively low risk to use if you follow certain safety rules.

    MySpace is the ultimate viral experiment and every day I am amazed at how this just keeps growing.

    For those who want to reel it in and tone down the site, I would be very interested in seeing what kind of repercussions putting on some brakes on the site would have.

    As someone who spends an obscene amount of time on MySpace, all I can say is catch up with this platform and learn to embrace it as I do not foresee it going anywhere soon.

    For the best instructional guide and tool set on how to master MySpace, check out the best selling membership site http://www.myspacemastership.com

    Your friend,

    His Mastership
    George Levy

  6. There’s something to be said about a place where you can build a profile and be anyone or anything you want to be.

    As the creator of http://www.myspacemastership.com/ and a legend on MySpace with thousands of friends from all over the world, I’ll be the first one to admit the place has its risks… On the flip side, it can also be an incredibly beneficial tool with relatively low risk to use if you follow certain safety rules.

    MySpace is the ultimate viral experiment and every day I am amazed at how this just keeps growing.

    For those who want to reel it in and tone down the site, I would be very interested in seeing what kind of repercussions putting on some brakes on the site would have.

    As someone who spends an obscene amount of time on MySpace, all I can say is catch up with this platform and learn to embrace it as I do not foresee it going anywhere soon.

    For the best instructional guide and tool set on how to master MySpace, check out the best selling membership site http://www.myspacemastership.com

    Your friend,

    His Mastership
    George Levy

  7. Hey if you’re a loser that has no success online…I mean, if you’ve tried absolutely everything…Ross Jeffries, David D, Neil Strauss, Mystery, etc…all the seduction BS…and you’re FED UP, then try this: http://www.myspacepickupguide.com/

    It’s written by REAL players, who get REAL pussy on Myspace…and they show you step by step how to do it.

    I don’t know about you but Ross Jeffries sort of looks like a child molester, and David D looks like a pedo. Keep paying them thousands of dollars to give you dating advice…when’s the last time you saw them with a hot babe? LOL.

    When you’ve come to your senses, check out http://www.myspacepickupguide.com/ …it’s free for 30 days

    peace

  8. Hey if you’re a loser that has no success online…I mean, if you’ve tried absolutely everything…Ross Jeffries, David D, Neil Strauss, Mystery, etc…all the seduction BS…and you’re FED UP, then try this: http://www.myspacepickupguide.com/

    It’s written by REAL players, who get REAL pussy on Myspace…and they show you step by step how to do it.

    I don’t know about you but Ross Jeffries sort of looks like a child molester, and David D looks like a pedo. Keep paying them thousands of dollars to give you dating advice…when’s the last time you saw them with a hot babe? LOL.

    When you’ve come to your senses, check out http://www.myspacepickupguide.com/ …it’s free for 30 days

    peace

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  11. This is very accurate. Users like to feel like they have some say in the development of a project. Although, sometimes you can’t do EVERYTHING that users suggeset. MySpace did a good job of filtering out the changes that will accomodate for the majority of users, rather than just a couple nit picky ones.

  12. This is very accurate. Users like to feel like they have some say in the development of a project. Although, sometimes you can’t do EVERYTHING that users suggeset. MySpace did a good job of filtering out the changes that will accomodate for the majority of users, rather than just a couple nit picky ones.

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  14. Mr. S:
    L.A. blogger Trent Lapinski, 19 and a collegian, posted this dispatch on Tuesday, Jan. 3, 2006 at 1:06 a.m. under the heading:
    ‘WTF: Why doesn’t anyone ask who actually runs MySpace?’ And there was this subhede:
    ‘After reading about a recent MySpace censorship ploy, it boggles my mind as to why no one asks who the heck actually runs this site.’
    After noting that Tom Anderson and Chris DeWolfe are the nominal props of the place, Trent wrote:
    “MySpace is now just over two years old and is one of the biggest websites on the Internet. Yet no one knows where or how it came to be. Isn’t it of millions of people’s concern to know who runs the website they confide in so much …”
    “(Updated) I just wish someone besides me, preferably with a newspaper or legal team behind them, would break the full story…”
    So now, Trent has written the full story, but it was squelched at one publication after threats of suits for a month of Sundays by the estimable Australian, who may be a secret pommy. So today, eight months after Trent’s initial plea, the MSM still hasn’t deigned to notice the curious circumstances of the sale of Intermix and MySpace to the Murdoch interests, the handing off of a hot tater by shadowy folks named Wiederhorn and COleman, Portland Ore and San Leandro Cal, and the reason their names haven’t hit the mainstream in connection with a site that boasts a hundred million members, many of them children of your children, no doubt, all romping about in a site that has provided plenty of sore eyes.
    So, today the hede, is:
    “WTF: Why doesn’t anyone ask who actually runs MySpace?’
    almac, hallowell, the jewel in the hook of the Kennebec.
    except f the MSM

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