Secrets behind MySpace’s success

I met MySpace’s CTO, Aber Whitcomb, last night at the posh and packed MySpace party here at Mix06 and I asked him how MySpace got so popular. He cited a few things:

1) They made sure influentials in Hollywood (stars, bands) were among the first users.
2) They listen to their users and add features frequently (usually noticeable new features every week).
3) They let the users tell them what to do. He mentioned that other services, like Friendster, tried to tell their users what not to do.
4) When MySpace visitors first log on they already had a friend: the founder Tom. That was in contrast to other services where you had to work to find your first friend. His page also gave you a template to get started.

These things mirror what Danah Boyd noticed in her essay: Is MySpace just a fad? She says that we need to pay attention to MySpace because moral outrage against MySpace will hurt all of us. I totally agree. More reactions to Danah’s post are on Memeorandum.

133 thoughts on “Secrets behind MySpace’s success

  1. Mr. S:
    L.A. blogger Trent Lapinski, 19 and a collegian, posted this dispatch on Tuesday, Jan. 3, 2006 at 1:06 a.m. under the heading:
    ‘WTF: Why doesn’t anyone ask who actually runs MySpace?’ And there was this subhede:
    ‘After reading about a recent MySpace censorship ploy, it boggles my mind as to why no one asks who the heck actually runs this site.’
    After noting that Tom Anderson and Chris DeWolfe are the nominal props of the place, Trent wrote:
    “MySpace is now just over two years old and is one of the biggest websites on the Internet. Yet no one knows where or how it came to be. Isn’t it of millions of people’s concern to know who runs the website they confide in so much …”
    “(Updated) I just wish someone besides me, preferably with a newspaper or legal team behind them, would break the full story…”
    So now, Trent has written the full story, but it was squelched at one publication after threats of suits for a month of Sundays by the estimable Australian, who may be a secret pommy. So today, eight months after Trent’s initial plea, the MSM still hasn’t deigned to notice the curious circumstances of the sale of Intermix and MySpace to the Murdoch interests, the handing off of a hot tater by shadowy folks named Wiederhorn and COleman, Portland Ore and San Leandro Cal, and the reason their names haven’t hit the mainstream in connection with a site that boasts a hundred million members, many of them children of your children, no doubt, all romping about in a site that has provided plenty of sore eyes.
    So, today the hede, is:
    “WTF: Why doesn’t anyone ask who actually runs MySpace?’
    almac, hallowell, the jewel in the hook of the Kennebec.
    except f the MSM

  2. Mr. S:
    I see by your blog that you are on a hiatus,but I have news of import and so intrude. My partner-in-virtue in investigatin MySpace, L.A. blogger Trent Lapinksi, e-mailed me Saturday last to say that his article on MySpace, an expose, which was all set for publication, was killed by his publisher (I do not know who publisher was) because of threats of a shitstorm of suits by Rupert Murdoch’s minions. So now Trent has been paid in full by the affronted outlet, and has a bulletproof expose but no publisher. Trent, who just turned 20, took some of the money and ran to the Caribbean to regird his loins, but promises to return within the week and has talked with CNet, Wired and the L.A. Times about publication of his expose, and he doesn’t know I am saying this but I mention it in honor of the transparency that seems to make this Internet thing work. Anyhow, movers and shakers on the web should know, I think, that a gallant young journo, perhaps a David, is being menaced by a Goliath, suppressed by a billionaire, if you will, which is ungood, PR-wise, one would think, but then thousandpoundgorillasprollydon’tgiveacare, Hallowellpenpal

  3. Mr. S:
    I see by your blog that you are on a hiatus,but I have news of import and so intrude. My partner-in-virtue in investigatin MySpace, L.A. blogger Trent Lapinksi, e-mailed me Saturday last to say that his article on MySpace, an expose, which was all set for publication, was killed by his publisher (I do not know who publisher was) because of threats of a shitstorm of suits by Rupert Murdoch’s minions. So now Trent has been paid in full by the affronted outlet, and has a bulletproof expose but no publisher. Trent, who just turned 20, took some of the money and ran to the Caribbean to regird his loins, but promises to return within the week and has talked with CNet, Wired and the L.A. Times about publication of his expose, and he doesn’t know I am saying this but I mention it in honor of the transparency that seems to make this Internet thing work. Anyhow, movers and shakers on the web should know, I think, that a gallant young journo, perhaps a David, is being menaced by a Goliath, suppressed by a billionaire, if you will, which is ungood, PR-wise, one would think, but then thousandpoundgorillasprollydon’tgiveacare, Hallowellpenpal

  4. Mr. S: You know, you take a lot of undeserved guff from folks, but get the plaudits too, so you’re ahead of the game.
    I just wanted to boast to you about my taking part in the discourse over WTF we (and yes, I do have a turd in my pocket)should call the blogging reporter who, even as we speak,is coming into his or her own, the folks who will take centerstage from institutionalized reporters, those hampered by so many barriers between their typers and their readers that most of their best disappears into the ether around the water cooler. Or is it now the latte dispenser?
    Anyhow, the way I get it, the term for the new perkless reporters seems to be either citizen journalists and networking journalists, and I know you know all this but I just wanted you to know I know all this and will stand by in case you need whatever it is I might be called on a Maine story. And thanks for letting me air my views on your blog, and, now that you mention the BBC and England, did I eery tell you about howe I got hired and fire by the UPI in London on the same evening? almacleese, the one who posted earlier about how the bloviation Station’s chief gasbag, who presents himself as an Irish person, is oot an Irish person at all, and if the man will lie about his ancestry, to what levels wil he stoop. Almac from Hallowell across the Kennebec River from CHelsea.

  5. Mr. S: You know, you take a lot of undeserved guff from folks, but get the plaudits too, so you’re ahead of the game.
    I just wanted to boast to you about my taking part in the discourse over WTF we (and yes, I do have a turd in my pocket)should call the blogging reporter who, even as we speak,is coming into his or her own, the folks who will take centerstage from institutionalized reporters, those hampered by so many barriers between their typers and their readers that most of their best disappears into the ether around the water cooler. Or is it now the latte dispenser?
    Anyhow, the way I get it, the term for the new perkless reporters seems to be either citizen journalists and networking journalists, and I know you know all this but I just wanted you to know I know all this and will stand by in case you need whatever it is I might be called on a Maine story. And thanks for letting me air my views on your blog, and, now that you mention the BBC and England, did I eery tell you about howe I got hired and fire by the UPI in London on the same evening? almacleese, the one who posted earlier about how the bloviation Station’s chief gasbag, who presents himself as an Irish person, is oot an Irish person at all, and if the man will lie about his ancestry, to what levels wil he stoop. Almac from Hallowell across the Kennebec River from CHelsea.

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  7. Scobie: I have this theory that the blogworld has risen up and, in its amazing collective wisdom,decided it has had enough of the bullshit dealt truthseekers in our circle, and is smiting the outfit kn own as theHole-inb-the-Heart gang (by me at least) with an awesome clap.
    I started googling this morning. Igoogled Christopher T. DeWolfe, I googled Andrew ALan Widerhorn, Clarence Bud Coleman, Tom Anderson, Tiffany Wiederhorn, Ted Wiederhorn, Joan Coleman.
    All these folks have been involved in dodgy stuff and four months ago you would not have learened about their dodginess by googling; all above named are the vbeneficiaries of various internet tricks to stop you from reading any bad stuff about them.
    Now, all you can read is bad stuff about these people and I think that is because the Internet rose up in revulstion over the weay it had been used. Or is it just because I am closely involved and notice things and want them to be what I want them to be. B ut is odd, and it is underlined by the fact that when you sneak on over to Yahoo, why that crackerjack search engine never heard of Christopher T. DeWolfe,and Andrewe ALand Wiederhorn draws a blank too. Aks Jeeves, why not ask your brother-in-law, the one that doesn’t read much and doesn;t realize how the real Jeeves wou ld be turning over in his fictional grave at the shitty job Ask Jeeves does, although I think they dropped the Ask and have the people that run the place, I seem to suspect, don’t quote me, were big buddines with the MySpace crew that made thedirty deal that sent MySpace to the arms of Murdoch, the one who hires fake Irishmen to skew all the news you can use. Scobie, I never get a response to alll these e0mails and submissions I* am sending here and there, but I would like toask you: Am I right or are the blogs rising up in disgust against the blatant deceiv ers in their nice places in the valley> al macleese from hallowell,where today its citizens grabbed h alf theop-ed page of the Kennebec Journal to tell the KJ to stop playing nanny. You gotta read it to find out, this is what we call a teaster…

  8. Scobie: I have this theory that the blogworld has risen up and, in its amazing collective wisdom,decided it has had enough of the bullshit dealt truthseekers in our circle, and is smiting the outfit kn own as theHole-inb-the-Heart gang (by me at least) with an awesome clap.
    I started googling this morning. Igoogled Christopher T. DeWolfe, I googled Andrew ALan Widerhorn, Clarence Bud Coleman, Tom Anderson, Tiffany Wiederhorn, Ted Wiederhorn, Joan Coleman.
    All these folks have been involved in dodgy stuff and four months ago you would not have learened about their dodginess by googling; all above named are the vbeneficiaries of various internet tricks to stop you from reading any bad stuff about them.
    Now, all you can read is bad stuff about these people and I think that is because the Internet rose up in revulstion over the weay it had been used. Or is it just because I am closely involved and notice things and want them to be what I want them to be. B ut is odd, and it is underlined by the fact that when you sneak on over to Yahoo, why that crackerjack search engine never heard of Christopher T. DeWolfe,and Andrewe ALand Wiederhorn draws a blank too. Aks Jeeves, why not ask your brother-in-law, the one that doesn’t read much and doesn;t realize how the real Jeeves wou ld be turning over in his fictional grave at the shitty job Ask Jeeves does, although I think they dropped the Ask and have the people that run the place, I seem to suspect, don’t quote me, were big buddines with the MySpace crew that made thedirty deal that sent MySpace to the arms of Murdoch, the one who hires fake Irishmen to skew all the news you can use. Scobie, I never get a response to alll these e0mails and submissions I* am sending here and there, but I would like toask you: Am I right or are the blogs rising up in disgust against the blatant deceiv ers in their nice places in the valley> al macleese from hallowell,where today its citizens grabbed h alf theop-ed page of the Kennebec Journal to tell the KJ to stop playing nanny. You gotta read it to find out, this is what we call a teaster…

  9. Nr. S. It was unconsionable and even unprofessional for me to advance my theory that Fox’s faux mick, the one who bloviates with an aplomb and ease that boggles this lesser bogtrotter… but wait, the fake Irisher in the employ of the other Irisher, Murdoch, is not an Irisher, I can tell a trueborn Irishman easily because my family weas the first, or perhaps among the first few, families inIreland, andwe have been keeping records for centuries and one of the things that vastly amuses us MacLeeses is our story aboutthe Oh Reallys, a group of gypsylike folks (and this is nothing against the gypsies) began appearing in that green place acrossthe oceanwide, in about 976, and were the spawn of invaders who had come and gone, but left the most unlikely of their lot in Ireland. These people became known as the Oh Reallys because everywhere they went they lied like rugs, stole stuff, and so everytime one of them would say something to a true Gael, why the Gawl would say, “)Oh, really” with the lovable Irish sarcasm, andsoon these itineratns were known through the land in every glen and dale as Oh REallys and then some ofthe crafiers ones amng them changed their names to real Irish names, the O’Reillys, land infiltrated to gain that respectablilty that otherwise would surely elude. Ihave all the documents on this Mr. S., and my theory, which I am going to patent, cannot be discussed here but i should say that if the fake bogtrotter at Fox, the partisan news channel, would take a DNA test it might give him a chance to prove to lie to this statement, but he should understand that we have the docs. almacleese from lovelyhallowell, where there will b e dancing in the streets Friday on Old Hallowell Days, music all over the place.

  10. Nr. S. It was unconsionable and even unprofessional for me to advance my theory that Fox’s faux mick, the one who bloviates with an aplomb and ease that boggles this lesser bogtrotter… but wait, the fake Irisher in the employ of the other Irisher, Murdoch, is not an Irisher, I can tell a trueborn Irishman easily because my family weas the first, or perhaps among the first few, families inIreland, andwe have been keeping records for centuries and one of the things that vastly amuses us MacLeeses is our story aboutthe Oh Reallys, a group of gypsylike folks (and this is nothing against the gypsies) began appearing in that green place acrossthe oceanwide, in about 976, and were the spawn of invaders who had come and gone, but left the most unlikely of their lot in Ireland. These people became known as the Oh Reallys because everywhere they went they lied like rugs, stole stuff, and so everytime one of them would say something to a true Gael, why the Gawl would say, “)Oh, really” with the lovable Irish sarcasm, andsoon these itineratns were known through the land in every glen and dale as Oh REallys and then some ofthe crafiers ones amng them changed their names to real Irish names, the O’Reillys, land infiltrated to gain that respectablilty that otherwise would surely elude. Ihave all the documents on this Mr. S., and my theory, which I am going to patent, cannot be discussed here but i should say that if the fake bogtrotter at Fox, the partisan news channel, would take a DNA test it might give him a chance to prove to lie to this statement, but he should understand that we have the docs. almacleese from lovelyhallowell, where there will b e dancing in the streets Friday on Old Hallowell Days, music all over the place.

  11. Al from hallowell again. I was rereading this informative chat copy and saw where Danah Boyd made the astounding statement that we should, at all costs, prevent or disdain any moral outrage aboutthe shit thaty is going at MySpace, about the louts that run it, and about the felons and spammers and connivers and predators that spawned MySpace, a Bonnie and Clyde sort of doubled down villatins: Clarence B. and Joan Coleman, Californians, and Andrew Alan and Tiffany Wiederorn, they who put the Odious in Oregon. I have huge problems with Danah Boyd, who now knows of thevillatins behind MySpace before the firesale to the cunning Foxes, yet still prattles on about how most kids don’t repond to strangers on the internet, andit is no more dangerous than city hall (in Baghdad?) and, in short, her line on MySpace is essentially the line that Dani Dudeck, MySpace flack, would take, and yet the Boyd woman could take part in a staged interview the detestable fake Irishman (probably the spawn or barbarians who invaded the Auld Sod and formincated amongs themselves, then took Irish names to gain a modicum of respectability. Yes, folks, the interview was staged, with the faux mick pretending he didn’t know much about MySpace, if anything, but then, by his very doltish questions, revealed he knows exactly about MySpace because, WTF, he takes the Murdoch schulling and if he was a true Irishman he wouldn’ta be caught dead in Murdoch’s bog, and never mind the fact that Murdoch is an Irisher, too, but shame on Danah Boyd, who sez she’s an anthropologist, but really isn’t, and seems to have become a useful idiot for the MySpace ship which, alas, is beginning to leak a few holes and if you do’t believe me hop on over to ValleyWag…al macleese from hallowell, which is holding Old Hallowell Days on the fifteenth of this very month, so come on by, see the beavers building their granite dams…

  12. Al from hallowell again. I was rereading this informative chat copy and saw where Danah Boyd made the astounding statement that we should, at all costs, prevent or disdain any moral outrage aboutthe shit thaty is going at MySpace, about the louts that run it, and about the felons and spammers and connivers and predators that spawned MySpace, a Bonnie and Clyde sort of doubled down villatins: Clarence B. and Joan Coleman, Californians, and Andrew Alan and Tiffany Wiederorn, they who put the Odious in Oregon. I have huge problems with Danah Boyd, who now knows of thevillatins behind MySpace before the firesale to the cunning Foxes, yet still prattles on about how most kids don’t repond to strangers on the internet, andit is no more dangerous than city hall (in Baghdad?) and, in short, her line on MySpace is essentially the line that Dani Dudeck, MySpace flack, would take, and yet the Boyd woman could take part in a staged interview the detestable fake Irishman (probably the spawn or barbarians who invaded the Auld Sod and formincated amongs themselves, then took Irish names to gain a modicum of respectability. Yes, folks, the interview was staged, with the faux mick pretending he didn’t know much about MySpace, if anything, but then, by his very doltish questions, revealed he knows exactly about MySpace because, WTF, he takes the Murdoch schulling and if he was a true Irishman he wouldn’ta be caught dead in Murdoch’s bog, and never mind the fact that Murdoch is an Irisher, too, but shame on Danah Boyd, who sez she’s an anthropologist, but really isn’t, and seems to have become a useful idiot for the MySpace ship which, alas, is beginning to leak a few holes and if you do’t believe me hop on over to ValleyWag…al macleese from hallowell, which is holding Old Hallowell Days on the fifteenth of this very month, so come on by, see the beavers building their granite dams…

  13. Scobleizer:
    Nine weeks ago I posted a lament here, wondering why the true story of MySpace’s sordid spawning and hasty selling had not been told by the print or TV media; the withheld truth being that MySpace, its parent company, Intermix, and the venture firms associated with them were owned and controlled by Andrew and Tiffany Wiederhorn, Portland Ore, and Clarence Bud Coleman and HISwife Joan, San Leandro Cal, and that these worthies had kept their involvement secret to the general public because of their notorious misadventures in predatory banking, and that, most galling of all when you think about it, put up a coupla cabin boys and baldly told us they were the geniuses responsbile for MySpace’s astoungind success. Well, it’s taken some time but ValleyWag just annuonced that blogger Trent Lapinski’s piece coming this week will blow a hole in the MySPace barge for good and several reasons. And now outlets, if I may use that expression, such as Forbes, the WSJ, the NYT, are suddenly showing an interest in the doings of MySpace, andwhile none have yet uttered the names of Wiederhorn and Coleman, the thing is all over the INternet and it will probably pop about the same time the fiecracker people get organized. Happy Fourth from Hallowell Maine, where our lobsters voluntarily leap into boilding pots so as to prevent any Hallowellians from being charged with cruelty to crustaceans.

  14. Scobleizer:
    Nine weeks ago I posted a lament here, wondering why the true story of MySpace’s sordid spawning and hasty selling had not been told by the print or TV media; the withheld truth being that MySpace, its parent company, Intermix, and the venture firms associated with them were owned and controlled by Andrew and Tiffany Wiederhorn, Portland Ore, and Clarence Bud Coleman and HISwife Joan, San Leandro Cal, and that these worthies had kept their involvement secret to the general public because of their notorious misadventures in predatory banking, and that, most galling of all when you think about it, put up a coupla cabin boys and baldly told us they were the geniuses responsbile for MySpace’s astoungind success. Well, it’s taken some time but ValleyWag just annuonced that blogger Trent Lapinski’s piece coming this week will blow a hole in the MySPace barge for good and several reasons. And now outlets, if I may use that expression, such as Forbes, the WSJ, the NYT, are suddenly showing an interest in the doings of MySpace, andwhile none have yet uttered the names of Wiederhorn and Coleman, the thing is all over the INternet and it will probably pop about the same time the fiecracker people get organized. Happy Fourth from Hallowell Maine, where our lobsters voluntarily leap into boilding pots so as to prevent any Hallowellians from being charged with cruelty to crustaceans.

  15. Some enlightenment might be found on how MySpace became such a success if inquiring minds were to google Alan MacLeese or Catbird Seat in the Elephant Nest. More than two weeks ago MacLeese — me — posted a claim that the MySpace power was not the cabin boys Chris DeWolfe and Tom Anderson, but the owners, the powers in and behind the throne before the murky fire sale to Murdoch were and are: Andrew Alan Wiederhorn, disgraced Portland CEO,and his wife TIffany, and Andrews Alan’s longtime mentor and moneyman, Clarence B. (Uncle Bud) Coleman, also disgraced but about a nonaagenarian and the guy who invented data mining, well, a little hyperbole is indicated. I have been working with blogger Trent Lapinski, who first raised the question: who owns MySpace. ANd was theatened with a suit, chased off briefly, then returned to his question andnow we have an answer and your question should be, why wouldn’t andy and tiff and bud and jean want to bask in the admiration of millions for creating the largest internet social ineraction site in the known world. Because they are all disgraced? Could be. al macleese who lives in maine where life is the wasy it ought to be.

  16. Some enlightenment might be found on how MySpace became such a success if inquiring minds were to google Alan MacLeese or Catbird Seat in the Elephant Nest. More than two weeks ago MacLeese — me — posted a claim that the MySpace power was not the cabin boys Chris DeWolfe and Tom Anderson, but the owners, the powers in and behind the throne before the murky fire sale to Murdoch were and are: Andrew Alan Wiederhorn, disgraced Portland CEO,and his wife TIffany, and Andrews Alan’s longtime mentor and moneyman, Clarence B. (Uncle Bud) Coleman, also disgraced but about a nonaagenarian and the guy who invented data mining, well, a little hyperbole is indicated. I have been working with blogger Trent Lapinski, who first raised the question: who owns MySpace. ANd was theatened with a suit, chased off briefly, then returned to his question andnow we have an answer and your question should be, why wouldn’t andy and tiff and bud and jean want to bask in the admiration of millions for creating the largest internet social ineraction site in the known world. Because they are all disgraced? Could be. al macleese who lives in maine where life is the wasy it ought to be.

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  18. you know with all these little stories about how myspace is doing this and doing that bla bla bla i just think its bunch of people trying to bring down a good thing, i mean its just a forum where people chat duh

  19. you know with all these little stories about how myspace is doing this and doing that bla bla bla i just think its bunch of people trying to bring down a good thing, i mean its just a forum where people chat duh

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  22. Connecticut Asks MySpace to Provide Blocking Software

    http://www.consumeraffairs.com/news04/2006/03/ct_myspace.html

    Here’s an interesting link from yesterday addressing some of the safety concerns from the Connecticut Attorney General’s perspective.

    If their myspace.com blocking software is anything like their spyware from a couple years ago that got them sued by New York State, people are in for a nasty surprise.

  23. Connecticut Asks MySpace to Provide Blocking Software

    http://www.consumeraffairs.com/news04/2006/03/ct_myspace.html

    Here’s an interesting link from yesterday addressing some of the safety concerns from the Connecticut Attorney General’s perspective.

    If their myspace.com blocking software is anything like their spyware from a couple years ago that got them sued by New York State, people are in for a nasty surprise.

  24. “Actually the best ’social networking’ website that I have ever used is Craigslist”

    Chris,
    I would agree, but if you really want to see something that one could consider a shameless rip off;

    Go and check out some of the classifieds on CraigsList, then check out the classifieds on the myspace.com website.

    Somebody shamelessly cloned the craigslist look & feel, and functionality pretty closely.

    Exibit A.
    http://www.craigslist.com/
    http://classifieds.myspace.com/index.cfm?fuseaction=classifieds

    Exibit B.
    http://www.craigslist.com/sss/
    http://classifieds.myspace.com/index.cfm?fuseaction=classifieds.listAds&catId=2&localeID=1

  25. “Actually the best ’social networking’ website that I have ever used is Craigslist”

    Chris,
    I would agree, but if you really want to see something that one could consider a shameless rip off;

    Go and check out some of the classifieds on CraigsList, then check out the classifieds on the myspace.com website.

    Somebody shamelessly cloned the craigslist look & feel, and functionality pretty closely.

    Exibit A.
    http://www.craigslist.com/
    http://classifieds.myspace.com/index.cfm?fuseaction=classifieds

    Exibit B.
    http://www.craigslist.com/sss/
    http://classifieds.myspace.com/index.cfm?fuseaction=classifieds.listAds&catId=2&localeID=1

  26. Actually the best ‘social networking’ website that I have ever used is Craigslist, common interets, common products, steady supply of customers, it’s heavenly, even if too much used by the casual sex freaks, it still has other elements. Craigs beats MySpace to a punch and then some. Almost took it for granted when in California and now in my History Channel gig move to Peoria, has me in this bleak dry outlook. Peoria has to get Craigs. I can’t live in a town without Craigs almost. MySpace is faddy, Craigs is eternal (or so I hope). It’s one dot.com I’d actually send a resume to. All hail Craigs, life on the bottom of the dot.com’s is better than the upper trendy crust.

  27. Actually the best ‘social networking’ website that I have ever used is Craigslist, common interets, common products, steady supply of customers, it’s heavenly, even if too much used by the casual sex freaks, it still has other elements. Craigs beats MySpace to a punch and then some. Almost took it for granted when in California and now in my History Channel gig move to Peoria, has me in this bleak dry outlook. Peoria has to get Craigs. I can’t live in a town without Craigs almost. MySpace is faddy, Craigs is eternal (or so I hope). It’s one dot.com I’d actually send a resume to. All hail Craigs, life on the bottom of the dot.com’s is better than the upper trendy crust.

  28. “[…] Robert Scooble has an insider scoop about how MySpace got so popular — straight from MySpace’s CTO, Aber Whitcomb. […]”

    DECEMBER 12, 2005

    http://www.businessweek.com/magazine/content/05_50/b3963001.htm

    “De Wolfe knew the Internet business. Anderson cajoled Hollywood friends — musicians, models, actors — to join his online community, and soon the news spread. A year later, everyone from Hollywood teen queen Hilary Duff to Plano (Tex.) teen queen Adams has an account.”

    “When new users join, Tom becomes their first friend and invites them to send him a message.”

    http://www.msnbc.msn.com/id/11328357/from/RL.1/
    “Brad Greenspan, an early MySpace investor no longer affiliated with the site, said that after observing Friendster, “we just realized that to allow people more personalization and control would give people more attachment to their Web pages.””

    Greenspan is now suing them for insider trading with Newscorp.
    http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20060223-001091-1451

    They also mentioned that band profiles are the reason they were so much more popular than friendster. They won’t mention the large scale spyware or the spam they ran as responsebase.com and other companies.

    The point is that what Scoble got, and was completely satisfied with is the equivalent of a form letter response.
    They give every one the same story and keep it straight amongst themselves. Scoble is not the type to digg deeper and get the real story.

    The fact is Tom did not found myspace.com, and they have a very sordid, unpleasant history on the internet as a media company.

  29. “[…] Robert Scooble has an insider scoop about how MySpace got so popular — straight from MySpace’s CTO, Aber Whitcomb. […]”

    DECEMBER 12, 2005

    http://www.businessweek.com/magazine/content/05_50/b3963001.htm

    “De Wolfe knew the Internet business. Anderson cajoled Hollywood friends — musicians, models, actors — to join his online community, and soon the news spread. A year later, everyone from Hollywood teen queen Hilary Duff to Plano (Tex.) teen queen Adams has an account.”

    “When new users join, Tom becomes their first friend and invites them to send him a message.”

    http://www.msnbc.msn.com/id/11328357/from/RL.1/
    “Brad Greenspan, an early MySpace investor no longer affiliated with the site, said that after observing Friendster, “we just realized that to allow people more personalization and control would give people more attachment to their Web pages.””

    Greenspan is now suing them for insider trading with Newscorp.
    http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20060223-001091-1451

    They also mentioned that band profiles are the reason they were so much more popular than friendster. They won’t mention the large scale spyware or the spam they ran as responsebase.com and other companies.

    The point is that what Scoble got, and was completely satisfied with is the equivalent of a form letter response.
    They give every one the same story and keep it straight amongst themselves. Scoble is not the type to digg deeper and get the real story.

    The fact is Tom did not found myspace.com, and they have a very sordid, unpleasant history on the internet as a media company.

  30. Does MySpace define what a friend is? I doubt that “Tom” is my friend. A friend is someone you have known, someone you have met…NOT a stranger. The idea that a system would tell me a stranger is my friend alienates me.

  31. Does MySpace define what a friend is? I doubt that “Tom” is my friend. A friend is someone you have known, someone you have met…NOT a stranger. The idea that a system would tell me a stranger is my friend alienates me.

  32. I don’t see what the big ‘Phenom’is about Myspace. The just picked up where sites like BlackPlanet.com/MiGente.com/AsianAvenue.com/http://collegeclub.com/ left off in 2000- They had millions of memebers way before Myspace was ever conceived. Props to them though for making the headway *now* and using more word of mouth to promote…but they are far from pioneers in this realm. Most likely they should be labeled as “improvers”….if that’s a word-

  33. I don’t see what the big ‘Phenom’is about Myspace. The just picked up where sites like BlackPlanet.com/MiGente.com/AsianAvenue.com/http://collegeclub.com/ left off in 2000- They had millions of memebers way before Myspace was ever conceived. Props to them though for making the headway *now* and using more word of mouth to promote…but they are far from pioneers in this realm. Most likely they should be labeled as “improvers”….if that’s a word-

  34. Look closely at myspace. When I reviewed how it was being used by the students in my zip code, I was shocked. Ok, I wasn’t shocked.

    Someone in this thread said all photos are reviewed by a person. Well, I see a lot of suggestive photos of minors in my zip code. Camera phones invite some interesting poses.

    It was easy to document all the “heads” at the local high school, their circle of friends, where the weekend party is going to be, who’s sneaking out, who’s hooking up with who, etc. That was months ago, but I’m sure little has changed for the kids using it in my geography.

    Most parents in my area are clueless about what a blog is, and how they are being used by the teens in my area. My teens are well versed on what is and is not allowed. That doesn’t mean they won’t test the fence, but they know I care. Taking an interest and education is key.

  35. Look closely at myspace. When I reviewed how it was being used by the students in my zip code, I was shocked. Ok, I wasn’t shocked.

    Someone in this thread said all photos are reviewed by a person. Well, I see a lot of suggestive photos of minors in my zip code. Camera phones invite some interesting poses.

    It was easy to document all the “heads” at the local high school, their circle of friends, where the weekend party is going to be, who’s sneaking out, who’s hooking up with who, etc. That was months ago, but I’m sure little has changed for the kids using it in my geography.

    Most parents in my area are clueless about what a blog is, and how they are being used by the teens in my area. My teens are well versed on what is and is not allowed. That doesn’t mean they won’t test the fence, but they know I care. Taking an interest and education is key.

  36. It’s interesting to note that I believe MySpace is only an American phenomenon. (Of course, if you had to pick one market to be successful in, that’d be it!)

    I’m in Germany and my girlfriend has a 17 year old son. He and his clique are very computer and gaming-literate, and none of them have even heard of MySpace.

    Once the popularity in the U.S. cools off, MySpace can perhaps still take off in the rest of the world.

  37. It’s interesting to note that I believe MySpace is only an American phenomenon. (Of course, if you had to pick one market to be successful in, that’d be it!)

    I’m in Germany and my girlfriend has a 17 year old son. He and his clique are very computer and gaming-literate, and none of them have even heard of MySpace.

    Once the popularity in the U.S. cools off, MySpace can perhaps still take off in the rest of the world.

  38. I give it another year of popularity. Like others have said, the current population of MySpace is moving on to more adult oriented responsibilities. Other than kids who refused to grow up, how many of us held on to the things we did in high school once we graduated? And, like Chris pointed it, once it becomes popular its over, at least for that crowd. The kids coming up are not going to want to be associated with something that their older siblings thought was cool. They will want to invent their own new new thing.

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