Last week they went after Microsoft.
This week they are going after Apple.
You know, I'm seeing a trend here. Some bloggers don't know who is a credible journalist and who isn't. Hint: anything the Register writes is NOT credible. Why do I say that? Cause they lied about me last year and didn't even care about the damage they did to their brand. They just want you to visit and click on their ads.
Sorta like the gossip magazines in the grocery stores want you to buy them. And many people do, even though they are filled with complete fabrications.
But, we should now start deriding people who link to non-credible sources. I will. Anyone who links to that jerk down in Australia anymore is simply not doing bloggers any favors. Same for anyone who links to the Register. I don't believe a word they write. At least not while Andrew Orlowski works there.
Om Malik chimes in and corrects Andrew's latest against Apple's chief, Steve Jobs. So does Apple Insider. And so does Michael Parekh. And so does Zoli Erdos.
We need to be vigilant against bad journalism. Here's a hint: when you see a story about a company and that story doesn't even attempt to get that company's point of view, then it probably is a non-credible journalist writing it. All credible journalists will get at least three sources to every story and will try to remain objective and impartial.
Here's another hint: when a story or a blogger doesn't link to anything outside of his/her article. The other day I made a mistake in one of my posts about Adobe. But, I LINKED so that you could check out the story for yourself. Another hint? Lack of comments on articles. Tells me that the writer can't stand up to criticism. Yeah, I've gotten close to turning them off cause the anonymous jerks do get to you after a while, but this is the reason I don't. Another hint? When a story contains only one anonymous source. Come on, if you really have a good story about a company you should be able to get one on-the-record source. Yeah, I can see reasons to not require that, but they are rare exceptions, not the rule. Another hint? When there are more anti-the-article links than pro ones. Another hint? When no one credible will defend the article.
The problem is, some people want to believe certain stories and use them against companies for whatever reason. That's wrong. I hate it when it's done against Apple. I hate it when it's done against Microsoft.
Thanks to this group of bloggers for digging into the truth and keeping these guys from perverting the blogosphere!
What's worse is that by linking to the Register, even to deride this article, it pushes this article up and makes it far more visible, which gives the Register exactly what it's seeking: an audience. Why do that? Audiences also bring advertising money.
I wish Memeorandum (and other memetrackers like TailRank) had a "no follow" link so that when I link to something I can tell Memeorandum's engine that I don't want the linked article to go up.
[...] As you can tell, I’m not in the habit of posting about the blogosphere itself, but I’ll make an exception in response to an over-the-top post by Robert Scoble. If read literally, it suggests that nobody should ever post anything in a blog unless it’s also suitable to appear in the news section of a credible publication. [...]
[...] Nick Carr recently posted seven rules for corporate blogging on his blog in response to Scoble having cracked (his opinion, not mine). I think some of his rules certainly have merit, while others are just too over the top. The following are his seven rules with my comments interspersed. 1) Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t. While there’s no evidence, beyond a few anecdotes, that corporate blogging leads to better business results, there are clearly risks. If you give bloggers too much freedom, they may “go native” and tarnish your reputation by writing something stupid. If you try to rein them in, you’ll be attacked for being a dinosaur. That’s a lose-lose situation – the kind companies should avoid if at all possible. And don’t buy that nonsense about needing to have “conversations” with the marketplace. That’s an ideology, not a strategy. [...]
Robert,
although I am no fan of Microsoft, I disagree with most of the s**t that is being thrown at you, and I think you have some nerve in letting all comments in. Kudos to you for that.
I don’t know if the 60% story is any true, I read Mini like the next guy, and – let’s be honest – a lot of people would like to see MS in trouble.
But the side discussion on corporate blogging (as demonstrated by you) is interesting in its own right. Is this something every corporate should do?
I advise my clients to start a corporate blog only if they’re prepared to trade in the Credibility Currency, something most companies are not really equipped for.
Robert,
although I am no fan of Microsoft, I disagree with most of the s**t that is being thrown at you, and I think you have some nerve in letting all comments in. Kudos to you for that.
I don’t know if the 60% story is any true, I read Mini like the next guy, and – let’s be honest – a lot of people would like to see MS in trouble.
But the side discussion on corporate blogging (as demonstrated by you) is interesting in its own right. Is this something every corporate should do?
I advise my clients to start a corporate blog only if they’re prepared to trade in the Credibility Currency, something most companies are not really equipped for.
Yo, Mr. Scoble! I’d like to repeat the kudos in the comments for speaking your mind, letting people comment on your post, and responding to criticism later. Even when you get saucy, you promote a great conversation in the blogosphere. . .and isn’t that what it’s all about?
Yo, Mr. Scoble! I’d like to repeat the kudos in the comments for speaking your mind, letting people comment on your post, and responding to criticism later. Even when you get saucy, you promote a great conversation in the blogosphere. . .and isn’t that what it’s all about?
I just had a quick idea about that nofollow thing…
Until everyone supports it, we would just need some scalable solution for a simple javascript redirect.
I did that here: http://www.dungis.com/nofollow?http://scobleizer.wordpress.com/2006/03/26/the-irritant-of-the-non-credible-journalists
Only browsers (with javascript enabled) will redirect, so no google juice there. Or is the number of non-js users too big?
I just had a quick idea about that nofollow thing…
Until everyone supports it, we would just need some scalable solution for a simple javascript redirect.
I did that here: http://www.dungis.com/nofollow?http://scobleizer.wordpress.com/2006/03/26/the-irritant-of-the-non-credible-journalists
Only browsers (with javascript enabled) will redirect, so no google juice there. Or is the number of non-js users too big?
Bad News Travels Fast or Why Scoble Can’t Be Trusted
This is really a 2 for 1 posting special. It has to do with Scoble having his panties in a wad over some errant news about the delay in Vista. (Microsoft’s new OS which is delayed until 2007 much to the chagrin of Dell, HP and other computer manufactu…
[...] Content: Scobleizer.WordPress.Com URL Links: http://scobleizer.wordpress.com/2006/03/26/the-irritant-of-the-non-credible-journalists/ [...]
[...] The company is acting like a company that lacks transparency. Its disclosure behavior and comments, including its recent blogging antics, are not believable. [...]
[...] You know, I’m seeing a trend here. Some bloggers don’t know who is a credible journalist and who isn’t. Hint: anything the Register writes is NOT credible. Why do I say that? Cause they lied about me last year and didn’t even care about the damage they did to their brand. They just want you to visit and click on their ads. Complete Rant [...]
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Top 5 Blogosphere Smackdowns
Where would television be today without Reality TV? Where would the blogosphere be today without web celebrity smackdowns?
Without further ado, I give you, the Top 5 Web Celebrity Smackdowns in 2006 (ranked in order of TechMeme link popularity). Enjoy!…
Unfortunately, the Internet has tended to dumb down journalism, now that anyone can post anything online without having to pass it by an editor first.
It’s great to have so much freedom of expression, but it does come at a price.
Unfortunately, the Internet has tended to dumb down journalism, now that anyone can post anything online without having to pass it by an editor first.
It’s great to have so much freedom of expression, but it does come at a price.
The credibility of the “journalist” just dissolved completely – the event described within the link below appears to have resulted in the expulsion of the “journalist”‘s websites by his (former) hosting provider.
http://www.bigpicturebigsound.com/smart-house-plagiarism-868.shtml
More evidence on his “journalistic” talents at http://forums.whirlpool.net.au/forum-replies-archive.cfm/439341.html
Judge for yourself.
The credibility of the “journalist” just dissolved completely – the event described within the link below appears to have resulted in the expulsion of the “journalist”‘s websites by his (former) hosting provider.
http://www.bigpicturebigsound.com/smart-house-plagiarism-868.shtml
More evidence on his “journalistic” talents at http://forums.whirlpool.net.au/forum-replies-archive.cfm/439341.html
Judge for yourself.
Stef, that’s amazing. Thanks!
Stef, that’s amazing. Thanks!
[...] Stef Wisniewski posted a comment on a post I made back in March. One where I took on a journalist about bad reporting. Well, he followed up and found out that the “journalist” in question, David Richards, allegedly stole content from the Big Picture Big Sound Website. [...]
Wired News copies Marketing Nirvana!
Well — or great minds think alike, either way, I’m thrilled!
Wired News, one of my favorite tech websites, had a post yesterday on the Best Blogfights of 2006 (via Steve Rubel) which seems a close adaptation of two posts I wrote last year:
…
News sourced to a single source, especially a source lacking a track record, should be handled with care, if at all.
chattr1
chattr team
News sourced to a single source, especially a source lacking a track record, should be handled with care, if at all.
chattr1
chattr team