Hey, General Motors! Kudos!

Dang, seems like the whole world is talking about those damn Chevy ads. You know the ones that everyday people posted. The ones that made fun of Chevy's SUVs. The ones that derided a global macrobrand. The ones that supposedly have caused Chevy a whole bunch of bad PR.

It got me to think about Chevy all day long. I wasn't thinking about my Ford Focus and how it successfully went 25,000 miles (passed that point on Sunday without even a rattle). I wasn't thinking about the tax man. Or my next video I need to edit.

No, I was thinking about Chevy. And wondering what General Motors was thinking about this whole shindig. Did the bloggers get GM?

I was hoping to learn more, so I headed over to Bob Lutz' General Motors blog (he's an executive there). He hasn't reacted yet.

Bummer. But, maybe they (being GM's PR team) watched Shel and I debate with a CTO of a public company last week and decided they didn't any part of this.

So, I wonder what my reaction would be if my videos were taken and turned into an anti-Microsoft commercial?

I'd be happy!

Whoa?

Well, bloggers only make fun of companies and people that are doing interesting things. You don't see them picking on companies that don't have a big market position, do you?

The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.

It's like the day when people start rooting for the Yankees. The day they come in last place five years in a row. Then I'll start feeling sorry for them and start rooting for them. And, even then, if they have the largest payroll in baseball I'll probably be rooting against them.

As a blogger I forget this all the time. Get too emotional when people attack me or my company.

It's the day they STOP attacking me and Microsoft that I'm not looking forward to.

Kudos to General Motors for trying an advertising campaign that was different. That broke through the clutter. That made people think and talk. That made people have a conversation with you (even if it is an unpleasant one).

Now, what'll be interesting to see is if GM continues the conversation or remains silent.

Comments

  1. My my what an odd parallel universe you inhabit. Not all bad publicity is, in fact good, sometimes bad is well, just bad. Certain things no one can spin upwards. Besides it’s all just a momentary ADD blogger flash-in-the-pan, soon a new new new crisis or new new new meme to sucker-fish onto.

    It’s the day they STOP attacking me and Microsoft that I’m not looking forward to.

    I don’t think that’s something you will ever have to worry about, put thy mind at ease. And just when you get tired of it all, and think nothing else left to tag, along comes something new and outlandishly crazy…oh say, like stealing fonts.

    http://arstechnica.com/news.ars/post/20060404-6517.html

    So, I wonder what my reaction would be if my videos were taken and turned into an anti-Microsoft commercial?

    Oh? I might put that theory to the test, post NAB that is, but right now Vegas 7 giddy mode on. Thanks for the idea though.

  2. My my what an odd parallel universe you inhabit. Not all bad publicity is, in fact good, sometimes bad is well, just bad. Certain things no one can spin upwards. Besides it’s all just a momentary ADD blogger flash-in-the-pan, soon a new new new crisis or new new new meme to sucker-fish onto.

    It’s the day they STOP attacking me and Microsoft that I’m not looking forward to.

    I don’t think that’s something you will ever have to worry about, put thy mind at ease. And just when you get tired of it all, and think nothing else left to tag, along comes something new and outlandishly crazy…oh say, like stealing fonts.

    http://arstechnica.com/news.ars/post/20060404-6517.html

    So, I wonder what my reaction would be if my videos were taken and turned into an anti-Microsoft commercial?

    Oh? I might put that theory to the test, post NAB that is, but right now Vegas 7 giddy mode on. Thanks for the idea though.

  3. Christopher: it’s Videoblog week. We’d love to see your creation!

    And, you’re not reading some of the PR coming out of the GM thing. It’s starting to turn positive — the company is getting credit for leaving up many of the negative ads too.

  4. Christopher: it’s Videoblog week. We’d love to see your creation!

    And, you’re not reading some of the PR coming out of the GM thing. It’s starting to turn positive — the company is getting credit for leaving up many of the negative ads too.

  5. [...] Microsoft Geek Blogger Robert Scoble also praises GM, but for launching the user-driven campaign rather than for being big enough to let it run: “Kudos to General Motors for trying an advertising campaign that was different. That broke through the clutter. That made people think and talk. That made people have a conversation with you (even if it is an unpleasant one). Now, what’ll be interesting to see is if GM continues the conversation or remains silent. ” [...]

  6. Well, the majority of Chevy buyers likely don’t give a crap about the blogosphere or know that it even exists, so I rather doubt bloggers will be all that influential with Chevy buyers. It doesnt’t appear Lutz has been, given how much money GM is losing each quarter. I’m guessing GM and their PR team has more pressing things to worry about what the blogosphere is thinking. And if the PR team did see your debate with Amazon they likely came away with the conclusion: “Well these guys can’t help us. They don’t even know how to quantify their position”

    I also think the no matter how bad things get for MS, they will likely not get much sympathy. They will still get kicked. I know you don’t really have much sports knowledge or insight, but the Yankees sucked in the late 80′s and early 90′s, their all time worst team being the 1990 team and most baseball fans were giddy about it. No Yankee hater will ever root for the Yankees or feel sorry for them,no matter how bad they get. And I’m guessing no MS hater will ever feel sorry for MS, not matter how bad things get for them.

  7. Well, the majority of Chevy buyers likely don’t give a crap about the blogosphere or know that it even exists, so I rather doubt bloggers will be all that influential with Chevy buyers. It doesnt’t appear Lutz has been, given how much money GM is losing each quarter. I’m guessing GM and their PR team has more pressing things to worry about what the blogosphere is thinking. And if the PR team did see your debate with Amazon they likely came away with the conclusion: “Well these guys can’t help us. They don’t even know how to quantify their position”

    I also think the no matter how bad things get for MS, they will likely not get much sympathy. They will still get kicked. I know you don’t really have much sports knowledge or insight, but the Yankees sucked in the late 80′s and early 90′s, their all time worst team being the 1990 team and most baseball fans were giddy about it. No Yankee hater will ever root for the Yankees or feel sorry for them,no matter how bad they get. And I’m guessing no MS hater will ever feel sorry for MS, not matter how bad things get for them.

  8. Dmad: interesting. You say we don’t even know how to quantify our position yet that’s exactly what I’ve been doing the past few days.

    And GM’s PR team better care. This story is spreading out of the blogs and into main stream media.

  9. Dmad: interesting. You say we don’t even know how to quantify our position yet that’s exactly what I’ve been doing the past few days.

    And GM’s PR team better care. This story is spreading out of the blogs and into main stream media.

  10. Not to mention, but if you’re in the market for an SUV, wouldn’t you want one that got this kind of derision by environmentalists? After all, that certainly didn’t hurt Hummer sales.

  11. Not to mention, but if you’re in the market for an SUV, wouldn’t you want one that got this kind of derision by environmentalists? After all, that certainly didn’t hurt Hummer sales.

  12. “Well, bloggers only make fun of companies and people that are doing interesting things.”

    Oh really? I think many bloggers are critical of many companies and people that aren’t doing interesting things. I certainly hope you weren’t imagining that Microsoft is doing anything interesting.

    “But, maybe they (being GM’s PR team) watched Shel and I debate with a CTO of a public company last week and decided they didn’t any part of this.”

    I thought you and Shel were the ones who took your ball and ran home crying from Amazon. By the way have you instructed Wiley not to sell anymore of your books through Amazon yet? After all, Amazon doesn’t blog…

    “The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.”

    There’s a lot of companies out there that aren’t being poked by bloggers that are neither small nor boring. Like um, Amazon…

  13. “Well, bloggers only make fun of companies and people that are doing interesting things.”

    Oh really? I think many bloggers are critical of many companies and people that aren’t doing interesting things. I certainly hope you weren’t imagining that Microsoft is doing anything interesting.

    “But, maybe they (being GM’s PR team) watched Shel and I debate with a CTO of a public company last week and decided they didn’t any part of this.”

    I thought you and Shel were the ones who took your ball and ran home crying from Amazon. By the way have you instructed Wiley not to sell anymore of your books through Amazon yet? After all, Amazon doesn’t blog…

    “The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.”

    There’s a lot of companies out there that aren’t being poked by bloggers that are neither small nor boring. Like um, Amazon…

  14. Wow, Robert, I’m surprised you still allow people – esp sad excuses for people like Chris Culture-club – to openly post on your site without moderation. You have been beaten down, but you continue to keep on a happy face and keep posting despite pressure from a lot of people who caught you on a couple off days.

    Some of the people on these forums want to be a big shot like you, but like most critics they lack the skills and drive to proactively do something on their own – they choose to attack others like predators.

    You are big time Scoble, and have the attitude to back it up, while Chris Culture-club is like a big hairy rat that wants to be you (or maybe the anti-you). Either way, he sucks. Sure Naked Conversations are a decent idea, but you should shut down Stupid Conversations – I read your blog and get smarter about what is happening in our world, and then I have to read the comments from a bunch of dumbasses and get stupider…

    Why don’t you consider yourself to be a fairly high caliber editorial columnist who can choose which comments receive reprint rights. At the major papers, you can be sure the really stupid “letters to the editor” go directly to the trash, where Chris C and his trashy attitude belongs.

    I have been on your site from time to time over the past 6 months or so, and this guy Chris has been harassing you and posting extreme anti-MS propoganda the whole time. Wouldn’t it make sense to squash him in the interest of your company and the readability of your blog.

  15. Wow, Robert, I’m surprised you still allow people – esp sad excuses for people like Chris Culture-club – to openly post on your site without moderation. You have been beaten down, but you continue to keep on a happy face and keep posting despite pressure from a lot of people who caught you on a couple off days.

    Some of the people on these forums want to be a big shot like you, but like most critics they lack the skills and drive to proactively do something on their own – they choose to attack others like predators.

    You are big time Scoble, and have the attitude to back it up, while Chris Culture-club is like a big hairy rat that wants to be you (or maybe the anti-you). Either way, he sucks. Sure Naked Conversations are a decent idea, but you should shut down Stupid Conversations – I read your blog and get smarter about what is happening in our world, and then I have to read the comments from a bunch of dumbasses and get stupider…

    Why don’t you consider yourself to be a fairly high caliber editorial columnist who can choose which comments receive reprint rights. At the major papers, you can be sure the really stupid “letters to the editor” go directly to the trash, where Chris C and his trashy attitude belongs.

    I have been on your site from time to time over the past 6 months or so, and this guy Chris has been harassing you and posting extreme anti-MS propoganda the whole time. Wouldn’t it make sense to squash him in the interest of your company and the readability of your blog.

  16. Brian: I’m thinking about it, but I find the trolls entertaining too.

    >I thought you and Shel were the ones who took your ball and ran home crying from Amazon.

    That’s TOTALLY misrepresenting what actually happened. But I didn’t see you standing on stage for an hour taking antagonistic questions from anyone and answering them the best you could.

  17. Brian: I’m thinking about it, but I find the trolls entertaining too.

    >I thought you and Shel were the ones who took your ball and ran home crying from Amazon.

    That’s TOTALLY misrepresenting what actually happened. But I didn’t see you standing on stage for an hour taking antagonistic questions from anyone and answering them the best you could.

  18. “Not to mention, but if you’re in the market for an SUV, wouldn’t you want one that got this kind of derision by environmentalists? After all, that certainly didn’t hurt Hummer sales.”

    Uh, dude, you have officially jumped the shark. I grew up in Detroit. Family members worked for GM, graduated from GMI. GM is a nightmare company. Blogging won’t save them when they’ve got all their production lines tooled up to make giant gas guzzlers that they won’t be able to give away as the price of gas climbs through $3 per gallon.

    They never learn. They did the same stupid move in the 70′s and the Japs ate their lunch and established a solid foothold in the US market. They could have had a mix of vehicles with some cutting edge hybrids in the pipe but they decided to just ride the wave.

    Blogging/publicity won’t fix that. It won’t sell 3 mpg vehicles in this market and it won’t fill their pipeline with efficient vehicles that people want. It takes 7 years to bring a new vehicle to market. The publicity only higlights it and they’ll lose another generation of drivers (they lost me for life after the bonehead moves in the 70′s). They are proper screwed (again).

    You just keep on shuckin’ and jivin’ though.

    “The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.”

    Which is today. Unsubscribed.

  19. “Not to mention, but if you’re in the market for an SUV, wouldn’t you want one that got this kind of derision by environmentalists? After all, that certainly didn’t hurt Hummer sales.”

    Uh, dude, you have officially jumped the shark. I grew up in Detroit. Family members worked for GM, graduated from GMI. GM is a nightmare company. Blogging won’t save them when they’ve got all their production lines tooled up to make giant gas guzzlers that they won’t be able to give away as the price of gas climbs through $3 per gallon.

    They never learn. They did the same stupid move in the 70′s and the Japs ate their lunch and established a solid foothold in the US market. They could have had a mix of vehicles with some cutting edge hybrids in the pipe but they decided to just ride the wave.

    Blogging/publicity won’t fix that. It won’t sell 3 mpg vehicles in this market and it won’t fill their pipeline with efficient vehicles that people want. It takes 7 years to bring a new vehicle to market. The publicity only higlights it and they’ll lose another generation of drivers (they lost me for life after the bonehead moves in the 70′s). They are proper screwed (again).

    You just keep on shuckin’ and jivin’ though.

    “The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.”

    Which is today. Unsubscribed.

  20. Disagree. If google did something similar, they wouldn’t be attacked. Neither would Yahoo. It really has to do with how

    1. Obsolete a Tahoe is in these times of high gas prices.

    2. GMs general standing and reputation in the news.

    Every day, you hear about workers being cut, or SUVs not selling (baffling management who can’t understand why an $85 tank of gas is not affordable).

    I have a Kudos too, but of a different kind.

    Kudos to general motors for (on the whole) being open and frank about all of this. They could’ve pulled all the ads and been cowardly, but they didn’t. They could’ve shut down the site and made a hasty retreat, but they didn’t. Instead, they are bravely facing up to the onslaught, owning up to what is really a festering anger at the company. I really mean it when I say that I respect them for it. Maybe they had no other choice, since the backlash for pulling it would’ve been even harder, but someone in that company has a clue.

    Kudos also to the groundswell movement among environmentally conscious folks who organized in a flash to create thousands of videos, publicized the effort, and got the word out. There is even a site Heavy on the Chevy Where users rank and submit the best content.

    In many ways, this is a very very innovative moment for the Internet.

  21. Disagree. If google did something similar, they wouldn’t be attacked. Neither would Yahoo. It really has to do with how

    1. Obsolete a Tahoe is in these times of high gas prices.

    2. GMs general standing and reputation in the news.

    Every day, you hear about workers being cut, or SUVs not selling (baffling management who can’t understand why an $85 tank of gas is not affordable).

    I have a Kudos too, but of a different kind.

    Kudos to general motors for (on the whole) being open and frank about all of this. They could’ve pulled all the ads and been cowardly, but they didn’t. They could’ve shut down the site and made a hasty retreat, but they didn’t. Instead, they are bravely facing up to the onslaught, owning up to what is really a festering anger at the company. I really mean it when I say that I respect them for it. Maybe they had no other choice, since the backlash for pulling it would’ve been even harder, but someone in that company has a clue.

    Kudos also to the groundswell movement among environmentally conscious folks who organized in a flash to create thousands of videos, publicized the effort, and got the word out. There is even a site Heavy on the Chevy Where users rank and submit the best content.

    In many ways, this is a very very innovative moment for the Internet.

  22. The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.

    Microsoft’s brand is already tired and boring. Market position is wholy reliant on criminality for sustenance. xbox 360 – marketing (by big boobs) and not much else – is for suckers.

    These days, all the fun is in picking off the rats as they scatter along the sinking ship.

  23. The day that bloggers stop poking you with a big stick is the day that your brand and market position have become small and boring.

    Microsoft’s brand is already tired and boring. Market position is wholy reliant on criminality for sustenance. xbox 360 – marketing (by big boobs) and not much else – is for suckers.

    These days, all the fun is in picking off the rats as they scatter along the sinking ship.

  24. anon, anon, anon. Is that the best flame you can give us? My son can flame Microsoft better than you can! Geeessshhh, I really was expecting more from an anonymous troll who can’t even be bothered to use his real name.

  25. anon, anon, anon. Is that the best flame you can give us? My son can flame Microsoft better than you can! Geeessshhh, I really was expecting more from an anonymous troll who can’t even be bothered to use his real name.

  26. Here’s my $0.02 worth:

    Personally, I believe there’s no such thing as ‘bad’ publicity. Everything is publicity. Which is what (I believe) Robert attempts to say in this blog post.

    But take it too far and it snaps back at you. Think of your PR as a stretching Rubber band. The more it stretches the more you are in awe of it. And if you are ignorant about the laws of physics, you’ll definitely end up with a wortheless, snapped rubber band. I don’t want to discuss the extended semiotics of the analogy.

    The truth is the public needs to be convinced of a product. Note the absence of the agent. Whoever manages to convince the public – the pros or the cons wins the publicity battle.

    Whatever GM did with the Chevy ads (I haven’t seen them myself) was raise interest. What they are doing now is stretch the interest. But carry it too far and… it snaps, remember?

    I can only hope they have planned for a contingency PR move, or may be they are looking at the ‘negative’ impact that Chris was talking about.

    Regards,
    Shri.

  27. Here’s my $0.02 worth:

    Personally, I believe there’s no such thing as ‘bad’ publicity. Everything is publicity. Which is what (I believe) Robert attempts to say in this blog post.

    But take it too far and it snaps back at you. Think of your PR as a stretching Rubber band. The more it stretches the more you are in awe of it. And if you are ignorant about the laws of physics, you’ll definitely end up with a wortheless, snapped rubber band. I don’t want to discuss the extended semiotics of the analogy.

    The truth is the public needs to be convinced of a product. Note the absence of the agent. Whoever manages to convince the public – the pros or the cons wins the publicity battle.

    Whatever GM did with the Chevy ads (I haven’t seen them myself) was raise interest. What they are doing now is stretch the interest. But carry it too far and… it snaps, remember?

    I can only hope they have planned for a contingency PR move, or may be they are looking at the ‘negative’ impact that Chris was talking about.

    Regards,
    Shri.

  28. Shrikant: I like your thinking. If they were really smart they’d demonstrate they are listening by announcing a new small-car/fuel efficiency/hybrid initiative. And if they were to do that I’d put those ads on TV and say “this is how we used to be perceived, this is how we are now…”

    If they could do that they’d look brilliant. But if they are still selling huge SUVs in two years without doing something like that this will just look bumbling.

    Even then, though, it positions GM’s SUVs as being “big enough to piss off environmentalists” even without having to say that themselves. There are plenty of people who want a big ass SUV (just walk around Silicon Valley for a few minutes if you don’t believe me). If you’re looking to buy an SUV, maybe you WANT the biggest, ugliest, gas gusslingist beast out there.

    That’s why this was a great campaign. It got me to think about Chevy all day long.

  29. Shrikant: I like your thinking. If they were really smart they’d demonstrate they are listening by announcing a new small-car/fuel efficiency/hybrid initiative. And if they were to do that I’d put those ads on TV and say “this is how we used to be perceived, this is how we are now…”

    If they could do that they’d look brilliant. But if they are still selling huge SUVs in two years without doing something like that this will just look bumbling.

    Even then, though, it positions GM’s SUVs as being “big enough to piss off environmentalists” even without having to say that themselves. There are plenty of people who want a big ass SUV (just walk around Silicon Valley for a few minutes if you don’t believe me). If you’re looking to buy an SUV, maybe you WANT the biggest, ugliest, gas gusslingist beast out there.

    That’s why this was a great campaign. It got me to think about Chevy all day long.

  30. Scoble, I’m really curious how you think bloggers can either help or hinder GM? Lutz’s blogging certianly hasn’t helped GM. The majority of Chevy consumers likely don’t read or care about blogs. The fact that the NYT picked up the story is marginally interesting at best. But again, I think the average Chevy customer is not a NYT reader. Cadillac probably, but not Chevy. So, I’m not sure how bloggers will have an impact on this one way or the other. Not that numbers matter, but you do realize what percentage bloggers show up in the minds of the overall population of the US, right? The average Chevy customer doesn’t pay attention to this conversation

  31. Scoble, I’m really curious how you think bloggers can either help or hinder GM? Lutz’s blogging certianly hasn’t helped GM. The majority of Chevy consumers likely don’t read or care about blogs. The fact that the NYT picked up the story is marginally interesting at best. But again, I think the average Chevy customer is not a NYT reader. Cadillac probably, but not Chevy. So, I’m not sure how bloggers will have an impact on this one way or the other. Not that numbers matter, but you do realize what percentage bloggers show up in the minds of the overall population of the US, right? The average Chevy customer doesn’t pay attention to this conversation

  32. [...] Then several prominent publications profiled the campaign as an unintended disaster. Like The NY Times: “…the company was hoping that visitors to its Web site would e-mail their own videos around the Web, generating interest for the Tahoe through what is known as viral marketing. By the measure of Chevrolet Tahoe videos circulating the blogosphere and the video-hosting Web sites like YouTube, that goal was achieved. But the videos that were circulated most widely like the commercial that attacked the S.U.V. for its gas mileage, may not be what Chevrolet had in mind.” And CNET’s News.com: “General Motors did little in the way of damage control on Monday after a do-it-yourself ad campaign for a GM SUV was hijacked by critics of the company and thousands of negative ads flooded the Web.” But, finally, the consensus at many of the leading tech weblogs was, brilliant move, GM. Here’s Scoble: “It got me to think about Chevy all day long. I wasn’t thinking about my Ford Focus and how it successfully went 25,000 miles (passed that point on Sunday without even a rattle). I wasn’t thinking about the tax man. Or my next video I need to edit. No, I was thinking about Chevy.” And here’s Mike Masnick at Techdirt: “…it seems like perhaps GM understood what would happen a lot more than the so-called ‘experts’…. GM is getting even more mileage from this campaign, and making it appear that they are more open to listening to those who disagree with them. Rather than reflecting negatively on GM, as the experts (and the reporters) would have you believe, GM actually comes out of it looking pretty good. So, it’s questionable as to whether or not GM was ’slow to react’ or if they are simply doing everything according to plan. [...]

  33. I think 3mpg vehicles are destined to go the way of the dinosaur (whose ancient remains power them, by the way). Innocent Bystander was correct: any company that keeps trying to force them on the public is going to relearn the lessons of the 70s.

    But the blogging (and the leaving up the commercials that insult their product) indicate something: they indicate GM’s willingness to enter into a CONVERSATION with the public. That’s a dramatic change.

    Blogging isn’t just about disseminating information–it’s about a new way to foster two-way communication (that’s why the book is called “Naked Conversations” instead of “Naked Monologues,” right, Robert?).

    Again: I’m no fan of gas guzzlers. But perhaps GM *is* starting to listen to the public. Perhaps this is an indication that they do care what people think, that they’re willing to listen.

    I know it will take years to turn that ship around. But maybe someone at the helm is starting to turn the wheel…

  34. I think 3mpg vehicles are destined to go the way of the dinosaur (whose ancient remains power them, by the way). Innocent Bystander was correct: any company that keeps trying to force them on the public is going to relearn the lessons of the 70s.

    But the blogging (and the leaving up the commercials that insult their product) indicate something: they indicate GM’s willingness to enter into a CONVERSATION with the public. That’s a dramatic change.

    Blogging isn’t just about disseminating information–it’s about a new way to foster two-way communication (that’s why the book is called “Naked Conversations” instead of “Naked Monologues,” right, Robert?).

    Again: I’m no fan of gas guzzlers. But perhaps GM *is* starting to listen to the public. Perhaps this is an indication that they do care what people think, that they’re willing to listen.

    I know it will take years to turn that ship around. But maybe someone at the helm is starting to turn the wheel…

  35. The fact is that GM should have known the negative ads could/would happen. They seem out of touch with the market. Their negative pubicity is about not knowing better. That’s not innivation and that’s certainly not good publicity.

  36. The fact is that GM should have known the negative ads could/would happen. They seem out of touch with the market. Their negative pubicity is about not knowing better. That’s not innivation and that’s certainly not good publicity.

  37. Is that the best flame you can give us?

    Robert: your employer’s, ie Microsoft’s, reliance on criminality to sustain its market position is no flame. It’s a fact and the activity is on the court record.

    My son can flame Microsoft better than you can!

    Sounds like a smart kid.

  38. Is that the best flame you can give us?

    Robert: your employer’s, ie Microsoft’s, reliance on criminality to sustain its market position is no flame. It’s a fact and the activity is on the court record.

    My son can flame Microsoft better than you can!

    Sounds like a smart kid.

  39. Blogs can’t do anything if the product is not good enough.

    If SUVs are sooo bad like so many people are making it out to be. Why are people buying it? (Just like so many people are wondering why Windows is so successful – there is no lock-in for an automobile).
    So why are people buying it? Now that is something blogs can discuss and get feedback from its readers.

    And Robert it is not easy to get a best selling car to market in 2 years :) Its not that GM doesn’t have cars in the market…

    I have subscribed to FastLane but I don’t enjoy the conversations there. I don’t feel its a conversation (two-way). Maybe this will answer the chap who wonders why GM sales aren’t skyrocketing because of a blog.
    Also the turnaround time in the auto industry is larger than in the software industry.

  40. Blogs can’t do anything if the product is not good enough.

    If SUVs are sooo bad like so many people are making it out to be. Why are people buying it? (Just like so many people are wondering why Windows is so successful – there is no lock-in for an automobile).
    So why are people buying it? Now that is something blogs can discuss and get feedback from its readers.

    And Robert it is not easy to get a best selling car to market in 2 years :) Its not that GM doesn’t have cars in the market…

    I have subscribed to FastLane but I don’t enjoy the conversations there. I don’t feel its a conversation (two-way). Maybe this will answer the chap who wonders why GM sales aren’t skyrocketing because of a blog.
    Also the turnaround time in the auto industry is larger than in the software industry.

  41. Robert,

    Thanks for the kind words. I just wanted to let you know that Ed Peper, the GM of Chevy, posted on FastLane about the Tahoe contest.

    michael

  42. Robert,

    Thanks for the kind words. I just wanted to let you know that Ed Peper, the GM of Chevy, posted on FastLane about the Tahoe contest.

    michael

  43. [...] Microsoft Geek Blogger Robert Scoble also praises GM, but for launching the user-driven campaign rather than for being big enough to let it run: “Kudos to General Motors for trying an advertising campaign that was different. That broke through the clutter. That made people think and talk. That made people have a conversation with you (even if it is an unpleasant one). Now, what’ll be interesting to see is if GM continues the conversation or remains silent. ” [...]

  44. Hey G.M. I just want you to know that I am the

    origonal owner of a 1971 Chevelle SS the origonal motor

    with 266,500 miles. I have just had the motor rebuilt.

    and ma looking to drive it another 200,000. I just wish that G.M. had come out with a Chevelle SS like the GTO
    With the same body style. But more compact. That would be a seller! Keep up the great work guys!!

  45. Hey G.M. I just want you to know that I am the

    origonal owner of a 1971 Chevelle SS the origonal motor

    with 266,500 miles. I have just had the motor rebuilt.

    and ma looking to drive it another 200,000. I just wish that G.M. had come out with a Chevelle SS like the GTO
    With the same body style. But more compact. That would be a seller! Keep up the great work guys!!

  46. Ok, here is my 02.1/2 cents worth
    Chevy adds well, they could be a little bit better.
    But the one thing that we as drivers have to relise is that the 1.00 a gal is loong gone. If we were in Europe we would be paying 6.00 a gallon. I don’t mean to say just suck it up. ” no pun intended ” but the oil
    companies have us by the balls. If they wanted to raise it another dollar they could and we can only blame our selfs… We as drivers could do something to dtop the raise in prices. It would only take a week to get the oil companies to crumble and give us the discount that would stay. They would relise that as drivers we wont stand for the hikes in prices. But we have to act as a whole. and stay that way for just a week. Take a bus to work or car pool. The less gas that is bought by us for just a week will have a Snow ball effect on the Oil companies that will bring them to our understanding.
    I drive a 1971 Muscle car on a daily basis so I know what the mileage is. It hurts, but I am car pooling with a guy from work to help him with gas and me with the gas. It works out for the both of us. TRY IT!!!

    And while I am at it, MERRY CHRISTMAS

  47. Ok, here is my 02.1/2 cents worth
    Chevy adds well, they could be a little bit better.
    But the one thing that we as drivers have to relise is that the 1.00 a gal is loong gone. If we were in Europe we would be paying 6.00 a gallon. I don’t mean to say just suck it up. ” no pun intended ” but the oil
    companies have us by the balls. If they wanted to raise it another dollar they could and we can only blame our selfs… We as drivers could do something to dtop the raise in prices. It would only take a week to get the oil companies to crumble and give us the discount that would stay. They would relise that as drivers we wont stand for the hikes in prices. But we have to act as a whole. and stay that way for just a week. Take a bus to work or car pool. The less gas that is bought by us for just a week will have a Snow ball effect on the Oil companies that will bring them to our understanding.
    I drive a 1971 Muscle car on a daily basis so I know what the mileage is. It hurts, but I am car pooling with a guy from work to help him with gas and me with the gas. It works out for the both of us. TRY IT!!!

    And while I am at it, MERRY CHRISTMAS

  48. The differences are beginning to emerge after the average desk body and a very harmonious, in our view, a modern silhouette touring: fast, with notes sportivnosti and at the same time vmestitelnogo and cozy…

  49. The differences are beginning to emerge after the average desk body and a very harmonious, in our view, a modern silhouette touring: fast, with notes sportivnosti and at the same time vmestitelnogo and cozy…