Incubation team at Microsoft gets down to business

There are lots of small, secret groups around Microsoft. As soon as I hear about them I beg to come over with my camcorder and find out more about what they are doing. Ric Merrifield's Motion Initiative is one such "incubation team." Turns out his charter was to go and study businesses. So, he and a small team of researchers spread out across the globe and started making a map of how business works. They've been working over the past few years and that work led to identifying underserved software markets and led directly to the acquisition of Navision. Interesting look into how Microsoft is trying to learn new things about markets it isn't yet in.

11 thoughts on “Incubation team at Microsoft gets down to business

  1. I know this is a bit esoteric, but i wouldnt mind you getting over to the “secret labs” where they are doing some research on quantum computing. It would be interesting to hear what they are working on and how they see computing in the next 10-20 years.

  2. I know this is a bit esoteric, but i wouldnt mind you getting over to the “secret labs” where they are doing some research on quantum computing. It would be interesting to hear what they are working on and how they see computing in the next 10-20 years.

  3. How about getting in to the Biz# Team. This would be a great time to tie in with the Office 12 Excel videos and also answer the questions on the ProClarity purchase.

  4. How about getting in to the Biz# Team. This would be a great time to tie in with the Office 12 Excel videos and also answer the questions on the ProClarity purchase.

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