Bob Lutz, GM, on the Chevy ad campaign

by on April 6, 2006

Since I talked about the Chevy ad campaign the other day, thought I’d link over to Bob Lutz Ed Peper who responds on GM’s behalf on the Chevy campaign. “…it sure got people talking about the Tahoe,” he writes, “Which was the whole idea, after all.”

What’s the ROI of having an executive blog? I don’t know, but I like GM a little more today than I did yesterday cause of Ed’s response.

  • It is actually Chevrolet GM Ed Peper who wrote the post.

    Hey, If I were in the market for a tank on wheels, I would at least now consider the Tahoe.
  • Christopher Coulter
    TALKING ABOUT? The whole idea? No wonder GM in in sooooooo much trouble. The WHOLE idea is NOT to talk, rather to BUY. Endless talking is for bloggers, at some point action metrics have to kick in.

    Sleeper hit or a 'talked about' that tanks? Success isn't always measured strictly on buzz.
  • Amen, Christopher.
  • Dmad
    Indeed. Being 12.9 BILLION dollars in the red...and counting, the LAST thing GM should be focusing on is a converation in the blogosphere.
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