Comments on: Marketers at Microsoft I love

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By: Jason Harvey

Jason Harvey — Tue, 25 Apr 2006 08:30:23 +0000

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By: Matt Gerlach

Matt Gerlach — Mon, 24 Apr 2006 23:24:04 +0000

I agree with Mthd (another Xbox MVP I may add). The team truly is pationate. Being able to interact with them on a frequent basis, you definetly can see it.

But to add to Mthd…I think the problem other parts of the company have is the type of group they are marketing too. You will not see Microsoft Office, or Visual studio having TV commercials, or massive world record setting waterballoon fights. It is definetly a kid thing, or a “game industry” thing, where the whole concept of the industry (in the consumers perspective) is to have fun. I love the marketing idea, but it may not be the conventional or “professional” outside of the game industry.

By: MthdDirector

MthdDirector — Mon, 24 Apr 2006 18:48:04 +0000

This is a great reminder that branding and marketing is more than just selling a product.

It’s about putting forward a company identity. And for better or worse, this marketing identity extends to the employees themselves.

I’ve spoken to a lot of people on the Xbox team over the past year, at all levels. And they’re not just passionate about their “job” – they’re excited about the brand. They’re excited about the products and services they’re delivering to the consumer. Actually, I’d be willing to bet that Xbox has the highest moral of any division at Microsoft. Why? They’ve got the coolest brand. And the Spaces team probably runs a close 2nd. Enthusiasm shows, and it also directly impacts customer experience.

Why doesn’t the rest of Microsoft follow suit? Because the marketing makeover of Xbox is only perceived to be essential to the success of their product. Either reshape your image or die. …Or forego the console game home entertainment market altogether.

That kind of “life or death” decision isn’t facing the other businesses, so the extreme makeover option likely isn’t being seriously considered. I, too, honestly thought “Origami” was going to be a turning point.

But more voices (like yours) are asking “why can’t we be more like Xbox”?

I think marketing is a good place to start.

By: Robert Scoble

Robert Scoble — Mon, 24 Apr 2006 17:54:19 +0000

Aaron, you’re right. I just deleted them. I’m still trying to figure out when to delete comments and when not to. Thanks for helping me set my bar a little higher.

By: Aaron Axvig

Aaron Axvig — Mon, 24 Apr 2006 17:51:03 +0000

Mr. Scoble, I wonder whether you are moderating comments, because it seems to me that maybe 1/2 of the above comments don’t need to be posted. Not because they are offensive or anything, but because they don’t add to the discussion. Just like this one doesn’t. Point is, I don’t think anyone benefits from reading 5+ comments that a posting needs to be corrected.