Personal note to Tara Hunt: you don't exist. 🙂
Oh, sorry, for everyone else, I'm just having some fun with Tara. She notes that big companies like Microsoft are gonna have a tough time getting it.
But, we have our secret weapons: Technorati and Bloglines and Feedster and NewsGator and IceRocket and other blog search engines.
They let us listen like a small startup.
The problem is, even when we hear, it takes a lot of convincing internally.
But, even there, we have another secret weapon: internal blogs. Email mailing lists. Lunch meetings. And social pressure.
Tara applies the social pressure. Which is why she's not invisible.
She's also onto something.
Big companies don't get small things. I was talking about that with a bunch of MBA students last night. The average billionaire executive doesn't understand why you'd speak to 100 MBA students. After all, Bill Gates could buy a full page ad in the New York Times and not notice the money missing from his account, right?
But, that's why my email is on my blog. Why my cell phone is on my blog (it's down at the right, and, yes, I do answer it, if I'm not in an interview or something like that).
By the way, I deleted all my feeds and am starting over. Tara's one of the first I added back in.