New way to make bucks with advertising (Microsoft is screwed, Blodgett says); A9 switches to Windows Live

Here's a new way to make money: register names that are close, but are misspellings of popular sites.

What's fueling this? The new advertising craze, the Washington Post is saying.

In other news Henry Blodgett says Microsoft is losing in the Advertising game and gets very close to counting us out forever.

He's right. As long as Microsoft copies others and doesn't do anything radically different this game will be over.

Why? Because we're in an audience business. Blodgett assumes this is about search. It's not. Or about Web. It's not that either. It's about building audiences that advertisers want to pay money to be in front of.

Advertisers want a few things:

1) Eyeballs. Don't believe me? Go to Times Square in New York. Why are those signs (er, advertising) there (they cost millions of dollars each)? Eyeballs. Hundreds of thousands of them every day.
2) Purchasers. Every Sunday there's a "homes" section in the local newspaper. Why? Cause the newspaper industry has trained us that if we're looking to buy a home, we should get the Sunday newspaper, throw away all that news crud, and start circling homes we're going to look at that day.

This is a simple business. It's all about figuring out how to get an audience.

Now, Google, Yahoo, and MSN are just like the music industry in that regard. We're trying to figure out what the next big audience pleasing thing will be.

Let's be honest. Google signed the metaphorical equivilent of the Beatles.

So, is the way to build a world-class business to just copy the Beatles?

No.

If Microsoft and Yahoo want to grow, we must build the next big thing. Not copy yesterday's big thing.

On the other hand. Search is not done. That's where it's different from a music act. With services you can take what used to exist and make something new.

Look at A9.com. Here, search for Scoble. What do you notice? First, that it shows you a bunch of stuff that the other engines don't.

Another thing I notice? They are using Microsoft's search engine now instead of Google's. Take THAT Henry! Chris Overd is the one to notice that.

Or, look at Gada.be. Here, search for Scoble there. It uses all kinds of search engines.

This week RawSugar is going to turn on a new improved search engine based on tags. I got a look last week at what they are gonna turn on and it's really great. That small company has done something innovative that the big boys haven't even tried to do yet.

Oh, and if Google has done such a great job in search, why can't I find Sony's site when I do a search for Sony HDTV SD (I'm looking at buying a Sony SD-series HDTV). Nah, search is finished.

Microsoft is finished. Yahoo is finished. This job is done. There's nothing left to improve. Nothing left to do.

Hmmm, I've heard this before. Hell, in 1989 I even was one of those counting Microsoft out (the just released Apple Mac II back then was so superior to anything Microsoft had that I thought Microsoft should just close up shop and go home).

One thing: I like being the underdog. The one all the experts are counting out. The one that the stock market has no confidence in. It's motivating.

We got nowhere to go but up.

Brandon Paddock, lead us out of here.

66 thoughts on “New way to make bucks with advertising (Microsoft is screwed, Blodgett says); A9 switches to Windows Live

  1. hmm, well u r not the decision maker here, just bcoz u say a few negative words for microsoft, it wont b eonof to mark us down in the customer’s view, ppl believe on us and we respect their judgement and we work accordingly, who could think of anything like BizTalk or HIS, we the the technology makers and we are the best, and unbeatable. Windows live is doing good, windows shopping is doing excellent too, who isnt aware of MSN Spaces the most happening place for bloggers, we believe in changes so that we can keep a track of the technology, we are the trendsetters.

  2. hmm, well u r not the decision maker here, just bcoz u say a few negative words for microsoft, it wont b eonof to mark us down in the customer’s view, ppl believe on us and we respect their judgement and we work accordingly, who could think of anything like BizTalk or HIS, we the the technology makers and we are the best, and unbeatable. Windows live is doing good, windows shopping is doing excellent too, who isnt aware of MSN Spaces the most happening place for bloggers, we believe in changes so that we can keep a track of the technology, we are the trendsetters.

  3. I’ve got a theory that’s probably wrong, but I’ll toss it out anyway because I enjoy being attacked by people I have never met: Google’s billion calculation algorithm is predicated on the state of the internet in 2003. The further we move away from 2003, the less relevant the results become.

    Googlarti, fire away!!

    PS: For fun, try searching for “google’s algorithm” on google. Strange how moldy the results are, eh?

  4. I’ve got a theory that’s probably wrong, but I’ll toss it out anyway because I enjoy being attacked by people I have never met: Google’s billion calculation algorithm is predicated on the state of the internet in 2003. The further we move away from 2003, the less relevant the results become.

    Googlarti, fire away!!

    PS: For fun, try searching for “google’s algorithm” on google. Strange how moldy the results are, eh?

  5. petermcc, try using the delete button after selecting multiple mails. I prefer that to the little checkboxes.

    Checkboxes are ok if Google’s “shift mechanism” works.

  6. petermcc, try using the delete button after selecting multiple mails. I prefer that to the little checkboxes.

    Checkboxes are ok if Google’s “shift mechanism” works.

  7. er..um..actually everybody pretty much copied The Beatles after they got popular. And pretty much they all did fairly well during “The British Invasion”. I mean, I’m sure Dave Clark, Peter Asher, Eric Burdon, Ray Davies, Manfred Liebowitz, Peter Noone, Mick Jagger,Eric Clapton, and Rod Argent, just to name a few of he leaders of very popular British Invasion bands, have no regrets in forming bands following the Beatles motif. So, a rather bad analogy, Scoble.

  8. er..um..actually everybody pretty much copied The Beatles after they got popular. And pretty much they all did fairly well during “The British Invasion”. I mean, I’m sure Dave Clark, Peter Asher, Eric Burdon, Ray Davies, Manfred Liebowitz, Peter Noone, Mick Jagger,Eric Clapton, and Rod Argent, just to name a few of he leaders of very popular British Invasion bands, have no regrets in forming bands following the Beatles motif. So, a rather bad analogy, Scoble.

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