Lunch with the food advertisers

MSN and Windows Live are hosting a big strategic account conference. Remember the Google Zeitgeist event I spoke at last fall? This is the same thing, but bigger.

At lunch I chose a table that had some executives from a major food product services company (you'd know their brand name if I said it, but I'll keep that confidential). During lunch we talked about what objectives they had as advertisers. They aren't able to deal with disruptive technologies like blogging or video blogging. Why? Cause they can't participate in those channels themselves.

How do I know that?

Well, at some point someone mentioned that a TV crew wanted to interview them about a campaign they had developed. The answer was quick and immediate: "are you kidding?" Their corporate culture had ingrained in them that they must get corporate approval from the PR team before doing any press interviews. "That's what we call silly thinking," one guy said.

I told the table "well, I guess you aren't allowed to blog then, right?"

They looked at me like I had just spoken Farsi to them.

What was weird is when I checked into Memeorandum, I found this article on ClickZ: Report Shows Marketers Stick with Proven Interactive Media.

I think it's very weird when my lunch conversations match what reports are showing. Me? I'm glad I work at a company that lets me blog.

Comments

  1. I would have given them the message to take back “knock off the high fructose corn syrup”. Its in everything and its why our kids are fat.

    Its also why people are smuggling CocaCola from Mexico (because its made with real sugar).

  2. I would have given them the message to take back “knock off the high fructose corn syrup”. Its in everything and its why our kids are fat.

    Its also why people are smuggling CocaCola from Mexico (because its made with real sugar).

  3. Again, let’s be accurate. MS doesn’t “let you blog”. They don’t care if you blog. They have no opinion one way or the other. It’s like saying my employer lets me host a web site on my free time. I’m sure they don’t really care one way or the other. You’ve said many time blogging is not part of your job duties. Thus MS doesn’t LET you blog. As long as it doesn’t interfer with your paid job duties (which by your own admission it’s come close to doing) they don’t really care. When they start goaling you on you blogging, then you can say they “let you blog”. So, is it officially one of your job duties or not?

  4. Again, let’s be accurate. MS doesn’t “let you blog”. They don’t care if you blog. They have no opinion one way or the other. It’s like saying my employer lets me host a web site on my free time. I’m sure they don’t really care one way or the other. You’ve said many time blogging is not part of your job duties. Thus MS doesn’t LET you blog. As long as it doesn’t interfer with your paid job duties (which by your own admission it’s come close to doing) they don’t really care. When they start goaling you on you blogging, then you can say they “let you blog”. So, is it officially one of your job duties or not?