“Don’t paste ads over my Windows” Nick Bradbury says

Nick Bradbury brings up a bunch of great issues now that Microsoft is looking to get more into the advertising business.

Trust. Privacy. Ugliness. Appropriateness. Context.

I'm with Nick. The idea of pasting advertising on everything is vile. Vile. Hmm. Evil. Vile. Evil. Vile. Live. Anagram time!

Sorry, I got sidetracked there. Heheh.

But Nick is right. Microsoft can destroy value by doing advertising people hate.

Funny, I just sat next to a guy in the Seattle Airport. He delivers RVs for a living. He told me he threw out his TV cause he was sick of getting interrupted by advertising.

He told me he loves the Web because most of the time advertising is constrained and doesn't interrupt him.

We'd do well to listen to both him and Nick.

One thing in our corner? We have great user testing and feedback labs. Executives and engineers alike can even watch people as they try out our products and services and listen to what they say.

If anything Google taught us there's a way to do advertising that adds value to everyone involved. I hope it's a lesson we continue taking to heart. The Windows Live Mail team gets it. Who's next?

Comments

  1. The thing about advertising is that it isn’t personal. I stopped watching TV about 5 years ago, the content to ad ratio is pure vomit inducing. I download the shows I like on usenet or bit torrent with the ads removed. I have no shame in it because my satellite bill shows I’m paying for content that I don’t get to enjoy how I want to.

    Anyway back on topic about advertising now being personal; google knows what I’m searching for, google knows what I’m talking about with all my friends via gmail. yet it i land on a page with google adsense, and i’m looking at a video game review, why the hell is it showing me playstation 3 ads when i’ve done more searches for xbox?

    amazon does ads, we just don’t call them ads. they call them “recomendations”

    my asshole they’re recommendations, they are ads for items that it thinks i may like based on criteria i was searching for and looking at before.

    the point i’m trying to get at is what’s hot on the market is search. google is a damn verb for the love of god. if they know what i’m searching for why can’t they show me my version of “recommendations”

  2. The thing about advertising is that it isn’t personal. I stopped watching TV about 5 years ago, the content to ad ratio is pure vomit inducing. I download the shows I like on usenet or bit torrent with the ads removed. I have no shame in it because my satellite bill shows I’m paying for content that I don’t get to enjoy how I want to.

    Anyway back on topic about advertising now being personal; google knows what I’m searching for, google knows what I’m talking about with all my friends via gmail. yet it i land on a page with google adsense, and i’m looking at a video game review, why the hell is it showing me playstation 3 ads when i’ve done more searches for xbox?

    amazon does ads, we just don’t call them ads. they call them “recomendations”

    my asshole they’re recommendations, they are ads for items that it thinks i may like based on criteria i was searching for and looking at before.

    the point i’m trying to get at is what’s hot on the market is search. google is a damn verb for the love of god. if they know what i’m searching for why can’t they show me my version of “recommendations”

  3. Evil, especially when Microsoft is siding with Double-click. This company’s got to be the most evil of online companies (Double-click + Abacus, does that bring you memory?), next to Gator. Evil, evil, evil. I wonder how you can improve your public image and trust, when you are destroying it so much in practice.

  4. Evil, especially when Microsoft is siding with Double-click. This company’s got to be the most evil of online companies (Double-click + Abacus, does that bring you memory?), next to Gator. Evil, evil, evil. I wonder how you can improve your public image and trust, when you are destroying it so much in practice.

  5. Scoble, in my opinion Google gets the revenue by showing ads in websites, and give webmasters a part of the revenue for displaying it.

    Let’s take an example, Google Gives Blogspot which is customizable. No ads by default. But they provide an option for adsense. Say my visitors feel like I should be encouraged. they click the ads knowing that I will get some revenue. So, by their clicks Google gets the money and give me a part of it.

    The same way, let’s take MSN Spaces. MS does not allow us to customize. (I prefer Blogger over WordPress or MSN Space is because of this reason). They display some ads which my visitors may or may not click (They don’t have a reason to click).

    Well you may feel this is not proper, but Google allows this. Webmasters are paid for clicks (they don’t check other factors like, the visitor clicks just for the sake of providing revenue to the site owner). Yahoo (Geocities) displays ads but they don’t give the revenue to the user. So do Microsoft.

    I am not sure why they don’t pay for a successful trade (like advertisers pay Google or anyone in this case, if and only if they are able to sell their product to the visitor and not just for visiting the site)

  6. Scoble, in my opinion Google gets the revenue by showing ads in websites, and give webmasters a part of the revenue for displaying it.

    Let’s take an example, Google Gives Blogspot which is customizable. No ads by default. But they provide an option for adsense. Say my visitors feel like I should be encouraged. they click the ads knowing that I will get some revenue. So, by their clicks Google gets the money and give me a part of it.

    The same way, let’s take MSN Spaces. MS does not allow us to customize. (I prefer Blogger over WordPress or MSN Space is because of this reason). They display some ads which my visitors may or may not click (They don’t have a reason to click).

    Well you may feel this is not proper, but Google allows this. Webmasters are paid for clicks (they don’t check other factors like, the visitor clicks just for the sake of providing revenue to the site owner). Yahoo (Geocities) displays ads but they don’t give the revenue to the user. So do Microsoft.

    I am not sure why they don’t pay for a successful trade (like advertisers pay Google or anyone in this case, if and only if they are able to sell their product to the visitor and not just for visiting the site)

  7. BTW Microsoft is also good at placing ads too, just look at the ads in msn messenger chat windows, they are pretty unobtrusive. One of the interesting concept is, webclips in gmail, which drives traffic to customers of adwords. So they keep the front page of gmail very clean but still get money out of it.

  8. BTW Microsoft is also good at placing ads too, just look at the ads in msn messenger chat windows, they are pretty unobtrusive. One of the interesting concept is, webclips in gmail, which drives traffic to customers of adwords. So they keep the front page of gmail very clean but still get money out of it.

  9. Scoble : the siding with Double-click? Well just look Ballmer’s MSN strategic webcast.

  10. Scoble : the siding with Double-click? Well just look Ballmer’s MSN strategic webcast.

  11. The problem is that Microsoft being in the ad business presents an important conflict of interest. A good web browser developer will include decent ad-blocking facilities to their browser – which Microsoft has so far not done to Internet Explorer 7. Doesn’t bother me anyway, I’m a Firefox user and always will be.

  12. The problem is that Microsoft being in the ad business presents an important conflict of interest. A good web browser developer will include decent ad-blocking facilities to their browser – which Microsoft has so far not done to Internet Explorer 7. Doesn’t bother me anyway, I’m a Firefox user and always will be.

  13. I use firefox + adblock plus; I see no ads. I always get confused when I borrow someone elses computer and I get all these ugly banners and whatnot all over the place.

    A simple blocklist using wildcards and the web returns to what it should be: a free exchange of information. Monetize my ass.

  14. I use firefox + adblock plus; I see no ads. I always get confused when I borrow someone elses computer and I get all these ugly banners and whatnot all over the place.

    A simple blocklist using wildcards and the web returns to what it should be: a free exchange of information. Monetize my ass.

  15. does the windows live team really get it? when I check my live mail, there are two huge distracting flashing ads as opposed to when i check my gmail I can barely notice the text ads. Thankfully I can block the flashing ads..and guess what? I don’t even bother to block google’s ads because they arent distracting at all.

  16. does the windows live team really get it? when I check my live mail, there are two huge distracting flashing ads as opposed to when i check my gmail I can barely notice the text ads. Thankfully I can block the flashing ads..and guess what? I don’t even bother to block google’s ads because they arent distracting at all.

  17. Hadi: agreed. We got the team to see the power in cutting down from two ads to one. But there are billions in banner advertising so it’s going to be tough to have them go the next way and go with only text ads.

  18. Hadi: agreed. We got the team to see the power in cutting down from two ads to one. But there are billions in banner advertising so it’s going to be tough to have them go the next way and go with only text ads.