Google’s achilles heel: search, er, Technorati

If I were in Bill Gates' office right now wondering how I'd deal with Google, one of my first proposals would be to take a deep look at why Technorati is succeeding in the marketplace on Google's home turf: search.

Technorati has taken quite a bit of my search time away from Google and Live.com.

Why is that? Well, Google has the same disease that Microsoft has: it can't see small things.

Blog search is a small thing.

Not enough users to get product managers at Microsoft or Google excited. Instead they look at the big audiences and the big money.

I can just hear Eric Schmidt at Google telling his troops: "let's go after Microsoft, cause that's where the money and users are."

And I can hear Bill Gates at our offices telling us "let's go after Search, cause that's where the money and the users are."

In the meantime Technorati is sticking its tongue out at both of us saying "you suckers, you can't see the small things and the small things are important."

Technorati is a proof case that Google is vulnerable on search.

Now, it's up to us to start seeing the small things. Give Dave Sifry a call. He'll show the way. Tom Foremski of ZDNet sees it

69 thoughts on “Google’s achilles heel: search, er, Technorati

  1. Personally I’m completely sold on the nisch tactic.
    Find that one thing that send goosebumps down your arms and legs and rule that nisch.

    I use Google for usual searches.
    I use Technorati for blog and tags searches.
    I use Wikipedia for subject searches.

    I love what all of them bring to me and I would not settle with one service that did all three, but did them poorly.

    André Hedetoft
    Movie-geek
    Blogging about geek porn over at
    http://www.andrehedetoft.com/geekporn

  2. Personally I’m completely sold on the nisch tactic.
    Find that one thing that send goosebumps down your arms and legs and rule that nisch.

    I use Google for usual searches.
    I use Technorati for blog and tags searches.
    I use Wikipedia for subject searches.

    I love what all of them bring to me and I would not settle with one service that did all three, but did them poorly.

    André Hedetoft
    Movie-geek
    Blogging about geek porn over at
    http://www.andrehedetoft.com/geekporn

  3. Pingback: Anonymous
  4. At 70 years old, based on time in grade, I have found out that the more the merrier ! All of these tech info tools Google,Technorati ,Raw Sugar,Wikopedia, will eventually develop individual styles ! Their individuality will benefit all bloggers, educators,geeks ! Many people critisize Microsoft,
    but Gates in time seems to do very well as does Apple ! Remember business exists for profit it has no heart , we might be smart to support all technology, only the best will survive!
    remember when Cadillac was the standard of the world? Google I think will be fine, but Technorati seems to also have a very good plan ! Plan your work , work your plan!

  5. At 70 years old, based on time in grade, I have found out that the more the merrier ! All of these tech info tools Google,Technorati ,Raw Sugar,Wikopedia, will eventually develop individual styles ! Their individuality will benefit all bloggers, educators,geeks ! Many people critisize Microsoft,
    but Gates in time seems to do very well as does Apple ! Remember business exists for profit it has no heart , we might be smart to support all technology, only the best will survive!
    remember when Cadillac was the standard of the world? Google I think will be fine, but Technorati seems to also have a very good plan ! Plan your work , work your plan!

  6. Sorry, Scoble, Google is vulnerable there only because a market doesn’t exist. Of the three of you who have heard of Technocrati, only one of you are using it.

    You have to think of this like a broadcast channel. MTV is never going to replace CBS. Google is CBS. MTV shouldn’t even WANT to replace CBS, but they went ahead with the reality TV craze anyway, and now every makes fun of how they never have music. Which doesn’t really prove anything, since they still make money and they are both owned by Viacom. Which is only to say, you should stop this Technocrati fetish, international weakness is much huger for Google.

    btw, glad you’re talking business again, but I understand also, my condolences.

  7. Sorry, Scoble, Google is vulnerable there only because a market doesn’t exist. Of the three of you who have heard of Technocrati, only one of you are using it.

    You have to think of this like a broadcast channel. MTV is never going to replace CBS. Google is CBS. MTV shouldn’t even WANT to replace CBS, but they went ahead with the reality TV craze anyway, and now every makes fun of how they never have music. Which doesn’t really prove anything, since they still make money and they are both owned by Viacom. Which is only to say, you should stop this Technocrati fetish, international weakness is much huger for Google.

    btw, glad you’re talking business again, but I understand also, my condolences.

  8. As a side note to this discussion, I believe that a relevant conversation could be had about why the major players in search have not looked at *integrating* blog style searching with traditional search methods.

    Think out the box for a minute..

    ..hows about a Technorati “Tags” style search mechanism for normal pages based on the already existing keywords META tag?

    ..or taking it a stage further, a Flickr “Clusters” style search using the same principle?

  9. As a side note to this discussion, I believe that a relevant conversation could be had about why the major players in search have not looked at *integrating* blog style searching with traditional search methods.

    Think out the box for a minute..

    ..hows about a Technorati “Tags” style search mechanism for normal pages based on the already existing keywords META tag?

    ..or taking it a stage further, a Flickr “Clusters” style search using the same principle?

  10. there are things about Technorati that I like but other things that absolutely drive me batty.

    BIGGEST GRIPE: My site pings technorati per thier documentation and three minutes later their spider appears as if on cue (evidenced in my logs). However, not once has technorati EVER published any of the data in the tags that I have on my pages…real or test data…not once. I’ve even tried really strange tags that no one else has ever used. Apparently, from easily searched for postings, I’m not the only one complaining about this.

    Fix that, technorati dudes, and you’ll feel more love.

    T

  11. there are things about Technorati that I like but other things that absolutely drive me batty.

    BIGGEST GRIPE: My site pings technorati per thier documentation and three minutes later their spider appears as if on cue (evidenced in my logs). However, not once has technorati EVER published any of the data in the tags that I have on my pages…real or test data…not once. I’ve even tried really strange tags that no one else has ever used. Apparently, from easily searched for postings, I’m not the only one complaining about this.

    Fix that, technorati dudes, and you’ll feel more love.

    T

  12. Hi Robert,

    WordPress uses google’s blog search for finding backlinks to your blog. The same search in Technorati does better. So I understand what you mean.

    Have you noticed bloglines, ask.com integration for blog search. I accidentally stumbled upon it the other day.

    Blogs carry higher semantics than web pages since they have more metadata. Searches that take advantage of this can do a better job too. Bloggers also help search engines by tagging/categorizing their blogs. This is additional data the search engines can use.

    Keep up the good work. Nice to see you back, blogging again.

  13. Hi Robert,

    WordPress uses google’s blog search for finding backlinks to your blog. The same search in Technorati does better. So I understand what you mean.

    Have you noticed bloglines, ask.com integration for blog search. I accidentally stumbled upon it the other day.

    Blogs carry higher semantics than web pages since they have more metadata. Searches that take advantage of this can do a better job too. Bloggers also help search engines by tagging/categorizing their blogs. This is additional data the search engines can use.

    Keep up the good work. Nice to see you back, blogging again.

  14. And once you said that to Gates he would look at you then look at Ray Ozzie and say: “Please tell me this guy doesn’t work for us”

    I don’t know too many people outside of self important blogosphere that care too much about blog search. What average Joe fires up a search engine and says “I really need to find a blog on the best Mexican restaurant in Chicago”?

    Sure blog search is important to a small audience. Not sure how much money there is to be made there.

    Moreover, I think MS should think about getting search right first. And while they may think they have the technology right, they don’t have the mindshare. MSN or Live Search is not yet a verb.

    Are you suggesting MS start investing in blog search more? Again, not sure what the return on the is. OOOPS! I forgot! This isn’t a numbers game. My mistake.

  15. And once you said that to Gates he would look at you then look at Ray Ozzie and say: “Please tell me this guy doesn’t work for us”

    I don’t know too many people outside of self important blogosphere that care too much about blog search. What average Joe fires up a search engine and says “I really need to find a blog on the best Mexican restaurant in Chicago”?

    Sure blog search is important to a small audience. Not sure how much money there is to be made there.

    Moreover, I think MS should think about getting search right first. And while they may think they have the technology right, they don’t have the mindshare. MSN or Live Search is not yet a verb.

    Are you suggesting MS start investing in blog search more? Again, not sure what the return on the is. OOOPS! I forgot! This isn’t a numbers game. My mistake.

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