My PR guy

One of the little secrets I've learned is that PR people play a much bigger role in life than geeks often give them credit for. They are major influencers who help shape what story gets written about you. If you write them off or treat them badly, they'll get negative stories written about you. Same as underground influencers, who are really unpaid PR people anyway. Christopher Coulter, for instance, is one of the best networkers the world has ever not known. He has gotten me and Microsoft in more stories than any other single human being that I know about. How did he do that? Emailed his list of hundreds of journalists and gave them both snarky stuff and real news to write about. I keep wishing he'd do a blog, but he likes to play the underground string puller a lot more than being out front about what he's up to. Yeah, me and him have had our fights, but he keeps sending me stuff even though I've been fighting with him in public. I always appreciated that.

Another guy who has done me numerous favors is Frank Shaw, vice president at Waggener Edstrom, one of the PR firms Microsoft uses. He wrote about his relationship with me on his blog.
While those on the outside might think he's just a typical flack I've gotten to know Frank over the years and he's the first guy I'll call if there's a story breaking about Microsoft. Why? Cause he knows everyone. Seriously. And when I say everyone, I mean he could get you onto Bill Gates lunch schedule if he wanted to.

There isn't anyone else like him that I've met. Buzz Bruggeman comes pretty close in terms of networking skills, but I think Frank has even Buzz beat.

He's been internally blogging for a long time and I hear it's pretty good. It'll be interesting to watch his new blog and see how it evolves. I bet that Frank blogs some big stories from Microsoft within the next year. His blog will be the first place I'll look for the inside scoop on what's really going on at Microsoft.

OK, Frank, that IS a challenge to let a little dirty laundry hang out in the public square for us all to gawk at. :-)

40 thoughts on “My PR guy

  1. You, then Om Malik. I wonder when Matt Cutts is going to make the break. Good path. Companies should keep that in mind when they choose/allow their high profile blogger.

  2. You, then Om Malik. I wonder when Matt Cutts is going to make the break. Good path. Companies should keep that in mind when they choose/allow their high profile blogger.

  3. Really enjoyed your interview with Mary Jo. You were very candid and I was surprised by some of the answers.

    Great Informative Blog. I’ll be back.

  4. Really enjoyed your interview with Mary Jo. You were very candid and I was surprised by some of the answers.

    Great Informative Blog. I’ll be back.

  5. @18. Because it’s no longer supported is one major reason. I don’t think MS is even making copies of anymore so I’m not sure how the software would even be distributed.

  6. @18. Because it’s no longer supported is one major reason. I don’t think MS is even making copies of anymore so I’m not sure how the software would even be distributed.

  7. Go for it man, do all of us geeks proud (not that you haven’t already) :). You are definitely right though, PR is often overlooked as a massively important tool…

  8. Go for it man, do all of us geeks proud (not that you haven’t already) :). You are definitely right though, PR is often overlooked as a massively important tool…

  9. Robert, what will “Microsoft Geek Blogger” change to ? “PodTech Geek Blogger” that just doesnt sound right. Maybe you should hold a poll for a new tag line …
    oh yeah … good luck with your new venture !

  10. Robert, what will “Microsoft Geek Blogger” change to ? “PodTech Geek Blogger” that just doesnt sound right. Maybe you should hold a poll for a new tag line …
    oh yeah … good luck with your new venture !

  11. I think you need to take a break from yourself. This blog is purports to be about technology, but really it’s like a big vanity license plate: Look at Me! Look who’s writing about me! Look who’s linking/quoting/thinking about me! Dude, grow up.

  12. I think you need to take a break from yourself. This blog is purports to be about technology, but really it’s like a big vanity license plate: Look at Me! Look who’s writing about me! Look who’s linking/quoting/thinking about me! Dude, grow up.

  13. Well, not all of us can get PR people like you. So, i guess that for us, the best thing to do is to learn something about PR techniques and use them. Thanks for sharing the info with us.

  14. Well, not all of us can get PR people like you. So, i guess that for us, the best thing to do is to learn something about PR techniques and use them. Thanks for sharing the info with us.

  15. Congratulations – it’s going to be fascinating to see you do for (to?) podcasting what you did for blogs. This is going to be fun!

    (I’ll drop you an email anout the intersection of podcasting / PR and blogging.)

  16. Congratulations – it’s going to be fascinating to see you do for (to?) podcasting what you did for blogs. This is going to be fun!

    (I’ll drop you an email anout the intersection of podcasting / PR and blogging.)

  17. hi,
    this is totally offtopic. just an idea tho which I wanted to share. Why doesn’t MS give away free copies of Windows 95 to those countries which can’t afford the XP or 98. With a basic 15 day IE trial pack they can upload softwares like Firefox or Opera (for the lack of IE after the trial period) and OpenOffice (for the lack of MS Office). They will then have an OS almost as good as MS Windows XP. Just an idea tho.

  18. hi,
    this is totally offtopic. just an idea tho which I wanted to share. Why doesn’t MS give away free copies of Windows 95 to those countries which can’t afford the XP or 98. With a basic 15 day IE trial pack they can upload softwares like Firefox or Opera (for the lack of IE after the trial period) and OpenOffice (for the lack of MS Office). They will then have an OS almost as good as MS Windows XP. Just an idea tho.

  19. Hello, this is off topic but here goes: how can a person introduce a category defining, fleshed out concept, to the powers that be. Without a high level contact and vast resources of team and capital I am at a standstill until I can find someone who understands what an Enhanced Directory Service with Single Number Solution applications in the telecommunication market would do for the partner. Short term IPO would only touch values that ongoing partner revenue would produce.

  20. Hello, this is off topic but here goes: how can a person introduce a category defining, fleshed out concept, to the powers that be. Without a high level contact and vast resources of team and capital I am at a standstill until I can find someone who understands what an Enhanced Directory Service with Single Number Solution applications in the telecommunication market would do for the partner. Short term IPO would only touch values that ongoing partner revenue would produce.

  21. Hi Scoble, congratulations on your big change in life!

    If you have the time, come and visit my blog, though it´s in portuguese since i´m here in Brasil.

    I always read your blog, it´s the best!

    Nick Ellis
    digitaldrops.com.br

  22. Hi Scoble, congratulations on your big change in life!

    If you have the time, come and visit my blog, though it´s in portuguese since i´m here in Brasil.

    I always read your blog, it´s the best!

    Nick Ellis
    digitaldrops.com.br

  23. Great blog, and you satisfy many ppl interest on M$, hope you got a bright future at the new company..

    I am supporting you..

    Geeks…

  24. That was an unbelievable jump in your stats, 4000 up to 94 thousand in just one day, WOW! Was this anomaly of your own doing? Your PR man’s efforts or just plain good fortune? I see BBC UK played a big part in the jump. As Adenan Karshogi (probably spelt wrong but he was once the richest man in the world – Mediterranean arms dealer) once said, “There are two secrets to success, firstly seeing your opportunity and secondly having the courage to take it”. Well Done. Mick http://rockwatching.wordpress.com

  25. Great blog, and you satisfy many ppl interest on M$, hope you got a bright future at the new company..

    I am supporting you..

    Geeks…

  26. That was an unbelievable jump in your stats, 4000 up to 94 thousand in just one day, WOW! Was this anomaly of your own doing? Your PR man’s efforts or just plain good fortune? I see BBC UK played a big part in the jump. As Adenan Karshogi (probably spelt wrong but he was once the richest man in the world – Mediterranean arms dealer) once said, “There are two secrets to success, firstly seeing your opportunity and secondly having the courage to take it”. Well Done. Mick http://rockwatching.wordpress.com

  27. Hey Robert check out K1lla’s Xbox Domain

    thrillskilla.wordpress.com

    I love microsoft and xbox 360

    and today it’s #1 on fastest growing blogs!

  28. Hey Robert check out K1lla’s Xbox Domain

    thrillskilla.wordpress.com

    I love microsoft and xbox 360

    and today it’s #1 on fastest growing blogs!

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