Can trademarks be defended in Second Life?

Jeremy Pepper has been talking with me about this for a couple of weeks. There's a LOT of trademark infringement inside Second Life. I see brands being attached to lots of things inside Second Life. I like that, but in most cases it's not being done by the trademark owners. My son, for instance, bought me a virtual Apple Macintosh computer for my virtual office. That had the Apple logo on it. It wasn't "approved" or "built" by Apple. Someone else built the virtual item and is making the money off of its sale.

I can see how this will end up in court sooner or later. Why? Cause trademarks must be defended or else the trademark owner loses rights to them.

Anyway, Jeremy talks about the issue on his blog and starts a conversation about it. I wonder what Martin Schwimmer will say about this one (he is a lawyer and keeps the trademark blog).

A recruiter’s best friend

The cluelessness of the Yahoo recruiter is funny because he works for a search engine company. One, where, if he had taken the time to put my name into it he would have known instantly where I was going.

But, my favorite tool for recruiting now is Why? Cause it uses a ton of different search engines and brings back photos too! (Remind your kids not to post wacky stuff on their MySpace sites cause in eight years when they are trying to get a job guys like me are gonna have quite a laugh using tools like

Anyway, here's's result for "Scoble."

Think it's safe just to remain "off the grid?" It's not. If I can't find anything about you in I'll pass on hiring you. It's just too risky. 

Yahoo recruiter wants my resume

I'm trying to clean out my email (about 700 to go, but at least I got them all triaged into folders). One of the emails is from a Yahoo recruiter who has been talking with me on and off for the past few months. He keeps bugging me to send him a resume. He told me why a resume is needed, cause it'll help him find me a job that's a good fit for both of us.

I just wrote him back and said "I just took a job that didn't require a resume, sorry." Oh, I can be such a snarky jerk sometimes. Sorry.

Update: it gets even funnier. He just asked "where are you going?" Um, not to Yahoo! 


Since I'm joining a startup I'm looking for places to learn how to thrive in that environment. Someone emailed me StartupNation, which is a fun community, news source, and podcast for those of us in the startup world.