Peter says podcasting is inefficient

Peter Davis says: "In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine."

You might be shocked to hear me say this, but Peter is right.

So, why am I joining a podcasting company if Peter is right? Cause I'd love Peter to explain to me how he reads RSS when he's driving. Or, as someone told me recently, while walking in the Scottish Highlands.

Or, try exercising while reading a Tablet PC. I've tried, it doesn't work for me.

Walking around town with my SmartPhone out and reading it gets me branded a freak.

See, what you're missing is podcasting opens up a new usage model that text can't serve.

How about video? Here, let me show you Halo 3. Well, not. It's top secret and they won't let me into see that. Smart people over at Bungie. Heheh. But, let's say it was being released today. What would be better? A 10,000 word essay on what's new? Or one minute of video showing you the new features?

When I hang out with developers they tell me "use the right tool for the job." If you want to communicate with other people text will do the job more times than not. But, if you want to reach people where they are likely to use an iPod then audio is better. If you have something visual, photos or video is better.

Imagine that you read the report of the Hindenberg disaster instead of listened to it (Real Media player required). Some things need to be heard.

  • http://thomaspurves.com/ Thomas Purves

    Yes podcasting I’d argue is a very american and especially californio-centric idea. Where else do so many people spend so much time in long commutes stuck in their cars? I’d argue that in most other cities and countries a far great percentage of people spend less time commuting or commute by other means, for instance on trains where reading interfaces often work quite fine, or by bike where headphones (or reading too, heh) would just likely get you in an accident.

  • http://thomaspurves.com Thomas Purves

    Yes podcasting I’d argue is a very american and especially californio-centric idea. Where else do so many people spend so much time in long commutes stuck in their cars? I’d argue that in most other cities and countries a far great percentage of people spend less time commuting or commute by other means, for instance on trains where reading interfaces often work quite fine, or by bike where headphones (or reading too, heh) would just likely get you in an accident.

  • http://www.zhonghuarising.com/ zhonghuarising

    As others have said, there is definitely a time and a place for podcasts. to me, listening to a podcast is akin to listening to talk radio. I only do it for background noise while commuting or puttering around the house.

  • http://www.zhonghuarising.com zhonghuarising

    As others have said, there is definitely a time and a place for podcasts. to me, listening to a podcast is akin to listening to talk radio. I only do it for background noise while commuting or puttering around the house.

  • http://christianburns.wordpress.com/ Christian Burns

    other things that can be done while listening to podcasts, this is going to include actual manual labor thatsome people do for money 8+ hours a day,

    frame houses,
    hang sheetrock,
    lay bricks,
    dig ditches,
    mow grass,
    pull weeds,
    wash dishes,
    mop floors,
    build decks,
    drive truck,

    Here is a hint, if you are reading Robert Scoble’s blog you might just live inside the tech bubble. The worrld is much bigger than one industry.

  • http://christianburns.wordpress.com/ Christian Burns

    other things that can be done while listening to podcasts, this is going to include actual manual labor thatsome people do for money 8+ hours a day,

    frame houses,
    hang sheetrock,
    lay bricks,
    dig ditches,
    mow grass,
    pull weeds,
    wash dishes,
    mop floors,
    build decks,
    drive truck,

    Here is a hint, if you are reading Robert Scoble’s blog you might just live inside the tech bubble. The worrld is much bigger than one industry.

  • http://christianburns.wordpress.com/ Christian Burns

    Hey Robert, have you seen the Everyday News Network yet?

  • http://christianburns.wordpress.com/ Christian Burns

    Hey Robert, have you seen the Everyday News Network yet?

  • Guest

    I mostly listen to podcasts on my iPod taking the train from Auburn to Seattle each morning. It doesn’t give me motion sickness like reading a book or watching a video does. And many of the best podcasts are as entertaining as the best books or movies. I find myself listening to less radio, watching fewer movies and reading fewer books now that podcasts are so easy to find and download. iTunes still has some kinks in the managing subscriptions but it works fairly well and I’m sure it will improve.

  • http://blog.nordquist.org Brett Nordquist

    I mostly listen to podcasts on my iPod taking the train from Auburn to Seattle each morning. It doesn’t give me motion sickness like reading a book or watching a video does. And many of the best podcasts are as entertaining as the best books or movies. I find myself listening to less radio, watching fewer movies and reading fewer books now that podcasts are so easy to find and download. iTunes still has some kinks in the managing subscriptions but it works fairly well and I’m sure it will improve.

  • http://lifehacker.com/ Wendy

    Personally I find podcasts tedious and distracting…unless I put them on the old MP3 player and go for a walk. I LOVE listening to stuff when I’m walking for an hour sans kids, it’s my decompress time of the day, and I feel like I’m still being productive since I usually am catching up on various conferences.

    I’ve tried to listen to podcasts while working but I end up writing down what the person is saying; not real good there.

  • http://lifehacker.com Wendy

    Personally I find podcasts tedious and distracting…unless I put them on the old MP3 player and go for a walk. I LOVE listening to stuff when I’m walking for an hour sans kids, it’s my decompress time of the day, and I feel like I’m still being productive since I usually am catching up on various conferences.

    I’ve tried to listen to podcasts while working but I end up writing down what the person is saying; not real good there.

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  • http://ericrice.com/ Eric Rice

    Haha, so Chris Coulter hates *everything*. Ring ring, It’s not the clue phone it’s Time Life. They have a new 37 disc DVD set about the nuanced behavior of various molecules of dirt particles on Venus. Which, btw, if you saw that series LAST time they released the 25 DVD set, you’d know that Venus has direct historical connection to the Renaissance, and the origins of Latin derivativity in most common nomenclature in Chemistry.

    I dunno, I could be wrong. ;-)

  • http://ericrice.com Eric Rice

    Haha, so Chris Coulter hates *everything*. Ring ring, It’s not the clue phone it’s Time Life. They have a new 37 disc DVD set about the nuanced behavior of various molecules of dirt particles on Venus. Which, btw, if you saw that series LAST time they released the 25 DVD set, you’d know that Venus has direct historical connection to the Renaissance, and the origins of Latin derivativity in most common nomenclature in Chemistry.

    I dunno, I could be wrong. ;-)

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  • http://www.thepodcastnetwork.com/ Cameron Reilly

    we used to hear this kind of argument a lot more 12 – 18 months ago but I haven’t heard it for ages. I had assumed most people now realized that comparing podcasts to blogs was like comparing radio to a newspaper. They are different mediums servicing different needs. And yet you never hear people arguing that radio is inefficient and we should all just read newspapers. Maybe there were people making that argument back in 1920, when Westinghouse’s KDKA-Pittsburgh broadcast the Harding-Cox election returns and began their daily schedule of radio programs?

  • http://www.thepodcastnetwork.com Cameron Reilly

    we used to hear this kind of argument a lot more 12 – 18 months ago but I haven’t heard it for ages. I had assumed most people now realized that comparing podcasts to blogs was like comparing radio to a newspaper. They are different mediums servicing different needs. And yet you never hear people arguing that radio is inefficient and we should all just read newspapers. Maybe there were people making that argument back in 1920, when Westinghouse’s KDKA-Pittsburgh broadcast the Harding-Cox election returns and began their daily schedule of radio programs?

  • http://www.pluggd.com/ Alex Castro

    I totally agree with you. Certainly, I’m biased as the CEO of a local Podcasting start-up (www.pluggd.com), but I don’t think of things in terms of text vs audio vs video. All of these things will coexist today as Radio, TV, and print newpapers/magazines have coexisted for a long time.

    I don’t think podcasts are just about communiting or going to the gym. In fact, a majority of podcasters listen to the content on their PCs. It really comes down to the individual.

    I don’t really understand the skeptics out there. If you forget about the name “podcast”, and just ask if consumers would accept time-shifted on-demand audio/video that is free, relevant to their interests, and avoids all the DRM hassles, would anyone question the possibilities?

    Hell No!

  • http://www.pluggd.com Alex Castro

    I totally agree with you. Certainly, I’m biased as the CEO of a local Podcasting start-up (www.pluggd.com), but I don’t think of things in terms of text vs audio vs video. All of these things will coexist today as Radio, TV, and print newpapers/magazines have coexisted for a long time.

    I don’t think podcasts are just about communiting or going to the gym. In fact, a majority of podcasters listen to the content on their PCs. It really comes down to the individual.

    I don’t really understand the skeptics out there. If you forget about the name “podcast”, and just ask if consumers would accept time-shifted on-demand audio/video that is free, relevant to their interests, and avoids all the DRM hassles, would anyone question the possibilities?

    Hell No!

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  • Dmad

    @66. you left out one other key element, “produced by people with actual talent that have something useful and relevant, and entertaining to say”. Lacking that key element podcasts are no different than high school radio broadcasts, except with the time shifting. And the majority of podcasts fall into that talentless category today.

  • Dmad

    @66. you left out one other key element, “produced by people with actual talent that have something useful and relevant, and entertaining to say”. Lacking that key element podcasts are no different than high school radio broadcasts, except with the time shifting. And the majority of podcasts fall into that talentless category today.

  • Dmad

    @37, you mean like books on tape, DVR material I can download to my PC or portable device with Tivo or WMC? Nothing new to see here.

    Time-shifted radio broadcasts are great. I love listening to PhilHendrie, ESPN’s PTI, LauraIngraham, or even some WSJ podcasts. But the reason I do is that those are well produced, delivered by people with talent that are entertaining and have quality content. The few Valley type podcasts I’ve attempted to listen to, I swear I’m listening to Dr. Nick Riviera, Professor Frink, or Comic Book Guy. The lack of talent or skill in broadcast detracts from the actual message. And don’t get me started on video by talentless geeks. Even worse. It will take off only when there is talent behind the mic or the camera. Not there today.

  • Dmad

    @37, you mean like books on tape, DVR material I can download to my PC or portable device with Tivo or WMC? Nothing new to see here.

    Time-shifted radio broadcasts are great. I love listening to PhilHendrie, ESPN’s PTI, LauraIngraham, or even some WSJ podcasts. But the reason I do is that those are well produced, delivered by people with talent that are entertaining and have quality content. The few Valley type podcasts I’ve attempted to listen to, I swear I’m listening to Dr. Nick Riviera, Professor Frink, or Comic Book Guy. The lack of talent or skill in broadcast detracts from the actual message. And don’t get me started on video by talentless geeks. Even worse. It will take off only when there is talent behind the mic or the camera. Not there today.

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  • http://ActiveRain.com/ Jonathan Washburn

    When I am on a run, the only thing I want to listen to is my inner thoughts, not Amanda Condgon. Same goes for when I am walking the Scottish Highlands.

  • http://ActiveRain.com Jonathan Washburn

    When I am on a run, the only thing I want to listen to is my inner thoughts, not Amanda Condgon. Same goes for when I am walking the Scottish Highlands.

  • http://www.ballpark.ch/blog Laurent

    I still have one problem with podcasts, in the inability to “scan” hundreds of sound files the way I can scan hundreds of blogs.

    It’s tough to say in a one second if a podcast will interest you (or not), while it can be easily done (with good accuracy, not perfect but good) with text.

    But I’m sure a tool like podzinger will help correct that… Podcasting will rock!

  • http://www.ballpark.ch/blog Laurent

    I still have one problem with podcasts, in the inability to “scan” hundreds of sound files the way I can scan hundreds of blogs.

    It’s tough to say in a one second if a podcast will interest you (or not), while it can be easily done (with good accuracy, not perfect but good) with text.

    But I’m sure a tool like podzinger will help correct that… Podcasting will rock!

  • http://nsputnik.com/ Nick Dynice

    Why listen to the radio when you can watch TV (both sight and sound is better/more/faster right?)
    Why go to the concert when you can just download the song for free?
    Why text chat when you can skype?
    Why meet in person when you can just meet in Second Life?

    Oh, freedom of choice.

  • http://nsputnik.com Nick Dynice

    Why listen to the radio when you can watch TV (both sight and sound is better/more/faster right?)
    Why go to the concert when you can just download the song for free?
    Why text chat when you can skype?
    Why meet in person when you can just meet in Second Life?

    Oh, freedom of choice.

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  • http://www.podcastready.com/ Bryan Haardt

    Imagine if it was easy to subscribe, manage and was device independent…oh it already exists…

    http://www.podcastready.com

  • http://www.podcastready.com Bryan Haardt

    Imagine if it was easy to subscribe, manage and was device independent…oh it already exists…

    http://www.podcastready.com

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