Dell joins the bloggy Web

Oh, oh, this is becoming a trend. A human being on Dell’s Web site? Calling Jeff Jarvis, calling Jeff Jarvis! Oh, he already chimed in. Steve Rubel did too and says the same thing.

What did I tell Nestle when someone asked “how do you start?”

Listen. Listen. Listen. Er. Technorati. Technorati. Technorati.

Link to your enemies. It takes away their karmic power.

I told Quixtar to link to everyone who says that Quixtar sucks. There are QUITE A FEW!

Why do that? Well, it takes away our power to poke at your negative spots if you openly admit them. That turns throwing rocks through your front window into a boring exercise.

By the way, I agree with Andy Lark that we should be nicer to new companies that try the bloggy Web. At least give them a couple of weeks to get settled into their new homes before we start lobbing rocks through their front windows. Of course, I doubt anyone will listen to me because these companies came into the bloggy Web so late that the mob isn’t gonna automatically be nice the way they were to me three years ago.

Shel Holtz noticed that they got inspiration from Channel 9. Very honored, thanks!

Comments

  1. [...] Thanks Robert. Robert Scoble from PodTech (Wow it’s wierd to say that now) brings up a blog that Dell has started “one2one“. Now this is nice for many reasons, one Dell is a huge company (Like AOL), and Dell is also getting alot of bad press lately as well so it’s to lend that perhaps after time and exposure the Netscape phenom will spread to them…aka Dirty Laundry shows up on their front door.  This is good because as I mentioned before…AOL/Netscape took care of a few items due to bringing things on Netscape and now maybe Dell will as well. [...]

  2. Robert

    As soon as I started to watch the videos, I was instantly reminded of Channel 9.

    Either they are nodding to the success of what you did, or this is your side job you’ve not been telling us.

    I kid, of course, I consider your style as more ‘raw’ and more ‘real’.

  3. Robert

    As soon as I started to watch the videos, I was instantly reminded of Channel 9.

    Either they are nodding to the success of what you did, or this is your side job you’ve not been telling us.

    I kid, of course, I consider your style as more ‘raw’ and more ‘real’.

  4. “That turns throwing rocks through your front window into a boring exercise.” So apt.

    Gosh, this inspires me to really get a fire in the heart burning for more Linden Lab blogging. Robin Linden’s been posting essential community news on Be The Change @ http://secondlife.blogs.com/change/
    and it really excites me to think what else is going to grow.

    I keep dreaming about “conversations”…

  5. “That turns throwing rocks through your front window into a boring exercise.” So apt.

    Gosh, this inspires me to really get a fire in the heart burning for more Linden Lab blogging. Robin Linden’s been posting essential community news on Be The Change @ http://secondlife.blogs.com/change/
    and it really excites me to think what else is going to grow.

    I keep dreaming about “conversations”…

  6. Dell’s blog is probably outsourced to someone in India. Just to save money and probably no one that’s acutally from the company is listening. ;)

  7. Dell’s blog is probably outsourced to someone in India. Just to save money and probably no one that’s acutally from the company is listening. ;)

  8. I think the obvious C9 connection is the “So, who are you?” at the beginning of the video. :)

  9. I think the obvious C9 connection is the “So, who are you?” at the beginning of the video. :)

  10. Hi Robert,

    I always love reading your stuff, but I think you left an important fact out of this post, Nestle have been the subject of a worldwide boycott campaign for years; you can read about it on Technorati. And the interesting thing about it is that it is a good example of people power. More details here: http://www.technorati.com/search/nestle boycott

  11. Hi Robert,

    I always love reading your stuff, but I think you left an important fact out of this post, Nestle have been the subject of a worldwide boycott campaign for years; you can read about it on Technorati. And the interesting thing about it is that it is a good example of people power. More details here: http://www.technorati.com/search/nestle boycott

  12. Dell Launches Corporate Blog, one2one

    This is a move that I will say I am stunned by, Dell has launched a blog. It’s called one2one and it’s their first actual attempt at communicating with us. Never thought I would’ve seen it, heck, I had trouble…

  13. Dell’s starting a blog, and has hired Dave Winer as an expert in two-way conversation

    From Jeff Jarvis: But seriously, folks, the first step in blogging is not writing them but reading them. The conversation is already happening out there without you. Join in that conversation. Dell continues to believe that it can control the conversat…

  14. I got a great laugh from the Dell blog. I discovered something there that I didn’t know before. Their Director of Design and Usability shares a name with an algorist and (now) software developer whose motto is (or was) “No concession to the hated user.” All of which I discuss at 2020 hindsight. Read it and laugh with me.

  15. I got a great laugh from the Dell blog. I discovered something there that I didn’t know before. Their Director of Design and Usability shares a name with an algorist and (now) software developer whose motto is (or was) “No concession to the hated user.” All of which I discuss at 2020 hindsight. Read it and laugh with me.

  16. [...] Now Dell finally has a blog and the blogosphere’s elite are all over it. Jarvis calls it "blog in content management system name only." It’s a mulitperson, corporate blog–no equivalent Robert Scoble, the former premier Microsoft blogger in residence. Scoble advises Dell to " Link to your enemies. It takes away their karmic power," and to listen to what’s being said about Dell in the blogosphere. Constructive advice. [...]

  17. [...] Dell Weblog: Lots has been written about Dell’s foray into the blogosphere. I am not privy to the insider information that many of the above authors are, but it seems as though this is an attempt by Dell to make things more personal. I see shades of Channel 9 with the various vlog entries promoting new items and flashes of GM’s blog. Even the “About” page link location and theme (content) looks similar to GMs. Maybe they used the same company? [...]

  18. [...] The folks at Dell responded to Jeff and Steve, demonstrating that they are smarter — and classier — than the criticism gives them credit for: Yesterday was the first official day of Dell’s one2one weblog and already Jeff Jarvis and Steve Rubel were kind enough to tell us what we’re doing wrong. Thanks for the feedback, guys. We’ll keep working to get it right. Shel Holtz weighed in a bit more constructively. [ZING!] Our intention with this blog is to address issues that are important to our customers. Give us some time and we’ll prove it. Robert Scoble told us to listen, and to link to the folks who don’t like us. First step was to launch Dell’s one2one. Check. We’re excited to be here, and we welcome your ideas. [...]

  19. Dell’s Blogging, Are you listening?

    Dell computers has joined the blogosphere.  This has, of course, started quite the little conversation around the sphere.  Steve Rubel seems to have noticed it first, and Jeff Jarvis seems to have picked up his “Dell’s customer support su…

  20. [...] Dell officially launched their corporate blog, one2one, yesterday and the reaction has pretty much been as expected. the usual suspects (jarvis, rubel, scobel, etc.) have all chimed in on their thoughts. i’m in the thought camp that dell needs a few weeks of solid posting before an opinion about it can be formed. i don’t have a customer service horror story from dell, so maybe that keeps me from trashing them. no words from michael dell himself though, maybe he’s going the bill gates route? [...]

  21. Free Advice for Dell on How to Turn it Around…

    There’s been a lot of discussion today about the Dell blog I linked to last night. Some say we should give Dell a chance to settle in to the neighborhood before we critique the curtains. Meanwhile Jeff talks about allegedly…

  22. [...] Not that Dell has managed to launch it totally unscathed! There have already been a few ‘A’ list bloggers such as Steve Rubel and Jeff Jarvis (unsurprisingly) who have criticised the format and approach. Pity! Others like Robert Scoble and Shel Holtz have taken a more objective view and rightly pointed out that it is good that Dell has taken this step and that they need time to find their feet. That’s more like it! [...]

  23. [...] Scoble says: By the way, I agree with Andy Lark that we should be nicer to new companies that try the bloggy Web. At least give them a couple of weeks to get settled into their new homes before we start lobbing rocks through their front windows. Of course, I doubt anyone will listen to me because these companies came into the bloggy Web so late that the mob isn’t gonna automatically be nice the way they were to me three years ago. [...]

  24. [...] Almost certainly as a direct response to Jeff Jarvis who has been blogging about Dell’s deaf, dumb and blind approach to the ongoing Dell Hell saga, they have finally started blogging at one2one. Not exactly what myriads of furious Dell customers have been waiting for but, as Robert Scoble said, at least they’re trying to make a start. Things can surely only get better. Posted by Nick Filed in blogging, marketing, media [...]

  25. [...] Upon launch, the site immediately caught flack from the blogosphere late last week for its PR-like posts. Well-known Dell critic Jeff Jarvis of BuzzMachine wrote that “this is as much a conversation as yelling at a brick wall.” Other bloggers like Robert Scoble of Scobelizer recognized Dell’s unfamiliarity with the blogging space and offered some constructive criticism. [...]

  26. Is it just me, or should Dell not give a damn what you “elite” think of their blog? Give them time and let them develop their own style.

    As for the “elite,” I learn more useful information from the likes of Scott Guthrie, Dino Esposito, Nikhil Kothari, and similar types than I did from Scoble when he was at MS, and they don’t act like arbiters of what’s an acceptable blog or not either.

    Get off your high horses, guys. So you have opinions on how your blog universe should be run. Woo hoo. Guess what opinions are like?

  27. Is it just me, or should Dell not give a damn what you “elite” think of their blog? Give them time and let them develop their own style.

    As for the “elite,” I learn more useful information from the likes of Scott Guthrie, Dino Esposito, Nikhil Kothari, and similar types than I did from Scoble when he was at MS, and they don’t act like arbiters of what’s an acceptable blog or not either.

    Get off your high horses, guys. So you have opinions on how your blog universe should be run. Woo hoo. Guess what opinions are like?

  28. [...] Dell recently launched one-to-one and thus another corporation has entered the blogosphere. The follow-on eruption in posts inside the blogosphere occured as expected with they entry of such a big name corporation. See posts from Scoble, Shel Israel, Nicholas Carr, Steve Rubel, Debbie Weill, John Cass, and Dell-hater Jeff Jarvis. [...]

  29. [...] Shel Holtz weighed in a bit more constructively.  Our intention with this blog is to address issues that are important to our customers.  Give us some time and we’ll prove it.  Robert Scoble told us to listen, and to link to the folks who don’t like us.  First step was to launch Dell’s one2one.  Check.  We’re excited to be here, and we welcome your ideas. [...]

  30. Note: From the Dell blog…. Conversation is encouraged and expected. However, moderation of comments is necessary to prevent spam, profanity and off-topic commentary. Comments related to specific product support or customer service issues will be addressed separately rather than posted here. Please use the links in Contact Us for product and customer service assistance.

    This is all I need to read. It’s at the end of a Dell company Blog.
    Dell does not stand by the product they make! nor do they want comments that are negative about their customer service. The ViPs are all out to lunch and counting the money they suckered off the public. My XPS stands for xtra Piece of ____, crimped cables, a Hitachi 500gb(not covered) crashed drive, the LCD monitor has fingerprints and dirt inside the screen, electrical shorts with the media reader, dvdrw that doesn’t work and not recognized the CD writer is in the same sinking cheap part boat. The machine hasn’t worked properly since day one. Sometimes I think they sent me somebody’s return.
    No Way in Hell buy a Dell. There’s a saying about the fool and his money, Don’t be a Victim and don’t buy their advertising. The Dell people could care one ioda about the consumer. I thought I was purchasing a top of the line machine and when the drive crashed 10 days out of warranty the tech found a cut cable, when he went into the machine to replace the drive, he also told me he had six XPS’s sitting on the work bench waiting for their shoddy parts to be sent from the factory. SAVE YOURSELF the TROUBLE and purchase a Sony or Compact anything but Dell and don’t say you haven’t been warned. Call customer service and see how your treated, Ill tell you quickly, anyone on the other side of the world could care less about your computer, and the problems your having, any executive from Dell that reads this I do have pity on you, your company stinks, its a good thing you people don’t make airplanes or cars….. Service Tag 2LYPZ71 Tjelen ……………..
    Like Mister ‘T’ says ‘I PITTY THE FOOL’

  31. Note: From the Dell blog…. Conversation is encouraged and expected. However, moderation of comments is necessary to prevent spam, profanity and off-topic commentary. Comments related to specific product support or customer service issues will be addressed separately rather than posted here. Please use the links in Contact Us for product and customer service assistance.

    This is all I need to read. It’s at the end of a Dell company Blog.
    Dell does not stand by the product they make! nor do they want comments that are negative about their customer service. The ViPs are all out to lunch and counting the money they suckered off the public. My XPS stands for xtra Piece of ____, crimped cables, a Hitachi 500gb(not covered) crashed drive, the LCD monitor has fingerprints and dirt inside the screen, electrical shorts with the media reader, dvdrw that doesn’t work and not recognized the CD writer is in the same sinking cheap part boat. The machine hasn’t worked properly since day one. Sometimes I think they sent me somebody’s return.
    No Way in Hell buy a Dell. There’s a saying about the fool and his money, Don’t be a Victim and don’t buy their advertising. The Dell people could care one ioda about the consumer. I thought I was purchasing a top of the line machine and when the drive crashed 10 days out of warranty the tech found a cut cable, when he went into the machine to replace the drive, he also told me he had six XPS’s sitting on the work bench waiting for their shoddy parts to be sent from the factory. SAVE YOURSELF the TROUBLE and purchase a Sony or Compact anything but Dell and don’t say you haven’t been warned. Call customer service and see how your treated, Ill tell you quickly, anyone on the other side of the world could care less about your computer, and the problems your having, any executive from Dell that reads this I do have pity on you, your company stinks, its a good thing you people don’t make airplanes or cars….. Service Tag 2LYPZ71 Tjelen ……………..
    Like Mister ‘T’ says ‘I PITTY THE FOOL’