Nielsen blows it on podcasting

Oh, Jon Watson over on the BizPodcasting blog you totally nailed it. What kind of horse manure is this to compare listeners to podcasts to authors of blogging? Lame beyond belief.

And podcasting doesn’t need the false hype. We need real numbers, real research, with organizations we, and advertisers, can believe. This doesn’t help us out AT ALL.

It takes me back to when I started blogging, though. Back in 2000. I told Dori Smith that there weren’t enough blogs to do a conference session (I was helping plan the CNET Builder.com Live conference and could only find about 100 blogs back then. Dori was one of the speakers at that conference and had been pitching me to do a session on blogs) but within a week of my starting to write a blog Dave Winer had linked to me and sent more than 3,000 with just that one link. Whoa, there are more people reading blogs than are writing them! (Still true, by the way).

Comments

  1. Nick Nichols says:

    Saying that “most blogs are useless” is kind of like saying “most people are useless.”

  2. James says:

    Nick: No, no it’s not. It’s mearly saying “Most bloggers can’t write.”

    You need only to search random “latest posts” from various free blogging services to find support for this conclusion.

  3. James says:

    Nick: No, no it’s not. It’s mearly saying “Most bloggers can’t write.”

    You need only to search random “latest posts” from various free blogging services to find support for this conclusion.

  4. [...] Nielsen/NetRatings gets us excited with a report showing robust growth in podcasting and then qualifies it in subsequent conversations when asked questions by, well, people who can ask questions. The right ones, that is.  Frank Barnako pops the balloon here.  Many interested parties are incredulous, such as Robert Scoble.  I, on the other hand, think the report shows such a high degree of fascination with podcasting and therefore the need for speed in releasing the report that a lot of approvals got rushed.  Facts didn’t get checked, appropriate comparisons were not made.  I know none of us have ever made mistakes like that.  [...]

  5. Christophner Coulter says:

    I’d take on the bullet points, but that would pour gasoline on an already pointless drama fit.

  6. Christophner Coulter says:

    I’d take on the bullet points, but that would pour gasoline on an already pointless drama fit.

  7. [...] I just wanted to list some general observations from the perspective of a consumer (and not a creator). [...]

  8. Podcast Evangelist Scoble rocks on!

    John Furrier’s strategy to rope in Scoble to Podtech, will surely yield rich benefits going by the tremendous job Scoble is doing in raising interest in podcasts, as you can see here and there.
    This augurs well for me as a corporate podcast evang…

  9. [...] Original post by Robert Scoble and software by Elliott Back [...]

  10. Jeremy Fain says:

    Many thanks for your extremely useful analysis. I wrote a post about this too on my blog, with a link to this very page, and I´d like to share it with you:
    http://itaddict.blogspot.com/2006/07/time-spent-on-websites-top-10-online.html#links

  11. Jeremy Fain says:

    Many thanks for your extremely useful analysis. I wrote a post about this too on my blog, with a link to this very page, and I´d like to share it with you:
    http://itaddict.blogspot.com/2006/07/time-spent-on-websites-top-10-online.html#links

  12. [...] 5. If you want me to listen, better make it worth my while! If you are in the business of creating content you better create podcasts that are hear-worthy. I hear this all the time: first from Scoble and now from this report, which proves that “among “frequent listeners”, 57% reported there aren’t enough podcasts of interest at this point”. [...]

  13. [...] Barnako is highlighting research from Nielsen Analytics, released last week, that focuses on the Economics of Podcasting. In the past, Nielsen’s research has been subject to ridicule by some podcasters because Nielsen seems to confuse podcast listeners with podcasters. Their research is nevertheless helping to define the current understanding of podcasting. [...]