Priceless PR

by on July 15, 2006

Let’s see.

A package of aspirin from the corporate medicine cabinet. Cost? $.45.

A hand-written letter. Cost? Approximately $3 of Adam’s time.

A stamp. $.39.

Thousands of visits from around the world: priceless.

  • this sounds good marketing technique.
  • toivo
    was it marketing? are you sure?
  • Christopher Coulter
    Enhanced their image? Some nudge-nudge insider-styled joke that their platform is so difficult and undergoing so many rapid changes, that you need to take headache medicine before launching forward?

    Umm yeah ok. Sometimes I think ya'll trapped in a parallel universe.
  • Off the beaten path...fresh poetry ahead! Personal pr?
    Gosh I wish I could keep up with you guys!
  • I agree with Scoble, the amount of web coverage this story has had is massive!! and I think certainly for developers it has enhanced googles image.

    Its a good read though :)
  • Not quite priceless - I'm going to have to take Al out for dinner for posting the most popular post in the history of Marketing Pilgrim (or my old blog, Search Engine Lowdown). ;-)
  • Totally priceless and in the line of new marketing techniques, pretty good.
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