Matt Cutts, of Google, on metrics

The other day I wore my “I’m not Matt Cutts” T-shirt around Silicon Valley. That’s always fun cause it gets weird stares. Sometimes people are interested enough to ask “who is Matt Cutts?” Where I usually explain he’s my favorite Google blogger.

Anyway, I just caught up on reading Matt’s stuff now that he’s back from vacation. He has an interesting post on metrics and how Google both was harmed and maybe benefitted from a company’s rating of Google.

This is a real important point for marketers to understand. If you’re going to use metrics to make decisions you need to understand the biases those metrics have. Not to mention that an influential user (which is what weren’t being measured by the company Matt is talking about) is worth a LOT more than one who doesn’t tell anyone, or isn’t seen as an expert by his/her friends.

Speaking of which, I wish I had better metrics at I wish I knew how many listeners we REALLY have. Or, whether the people who download a file actually listen to it. Or, whether they listen to the whole file, or just part of it.

Podcasting and video podcasting won’t be taken seriously as businesses until we figure this stuff out. Advertisers want proof that their money is spent well.

The power of the marginal

An essay from Paul Graham resonates with me. Titled “the Power of the Marginal” it talks about where change in society comes from and why small things often change the world. Thanks to Rick Segal who emailed this to me this morning. I see over on his blog that he did a little experiment with a toilet seat to prove a point to developers. I love Rick. Always thinking outside the box. Or, in this case, off the throne. ๐Ÿ˜‰

Schlomo stole my videoblogging business plan

Schlomo, you’re a funny guy, but you stole my videologger business plan and I want it back! Heheh. By the way, how is the beer funding plan going? It’s on the Internet so I wouldn’t be suprised to learn that you bought a few beers tonight with your vlogging proposal.

Those of you who don’t know Schlomo, he’s the guy who started vloggercon. Maybe I’ll just skip all the intermediaries and buy him a beer and video that and pocket the Google ad dollars we’ll probably get from the beer companies. ๐Ÿ™‚

Hope your weekend was great!