Great suggestions to survive dot.com bust 2.0

Ummm….did you read this part:

” Evidence mounts that podcasting is not monetizable in ways many Web 2.0 businesses are counting on. If you are banking on podcasting being a daily activity by 150 million Americans in three years, you should be able to trace the path between now and then and explain clearly what are the causes of this change. “

As far as I can see the only rule you need is number 1 (and the business equivalent of buying lottery tickets doesn’t count).

Thanks, Robert, that’s what we’re here for.

People make business far more complicated than in needs to be. It’s simple. You the business have something or a service that people either really need or really want. You market it properly, treat your customers like gold, do your comps on your competition, adjust products, services, marketing, and prices accordingly, and stay in business.
Remember, being a business, especially a small business, is not always about getting rich. Like the article said, if you go into an Internet business thinking you will get acquired by one of the big players, you’ve doomed yourself already.
Do something because you love it and want to help people and your success will follow. Remember, making a living is reality, making a killing is not. Most small business owners make a nice living if they do everything right. As long as you have a nice roof over your head, clothes for you and yours, and a car that runs well, and some savings, you’re good.
Yachts, fancy cars, mansion are for people with more money than sense. What happens if you get sued out of business, you die, or something happens? You or your family lose everything.

Keep it real is the basic tenet of success.

Now if only I had an idea to get started…

Hmm

How come one sugesterd running around shouting “dont panic mr Mannering”

Andrew: my business plan doesn’t require having 150 million Americans using podcasts. Hope that helps.

Great list, but the cynic in me things you only linked as he referenced you in #11.

Sadly that list is pretty much default common sense, but amazing how uncommon such ‘sense’ be in the Valley.

The short version: Have a biz plan, impact non-bloggers (read: customers), drop the world-revolutionary tones, buzzword soup (if someone says “long tail” I will scream) and lose the cutesy internet names, and distance thyself from the faddish trends.

ack, ‘thinks’. Tab submit early.

Doesn’t this just all boil down to “for gods sake, sell something”? I can’t for the life of me work out why VCs give so much money to people technorati who’s revenue model seems to be “er, dunno. Maybe someone will buy us?”

The key is to while building a web 2.0 .com buisiness having an eye on building a web 3.0 business…active minds should be ok.

Chris: the advertising industry is billions of dollars. Just watch Google’s financial reports this week and see why the VCs are spending so much in this world.

As Bob Seidensticker, author of the fannntastic Future Hype book, said…”who’d have imagined that it would be necessary to remind entrepreneurs to have a business plan?”

Robert, just wanted to say that this was a very cool post to trackback. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philisophies and beliefs of how to make a better, more interactive web experience.