Comments

  1. penguinsix says:

    Ummm….did you read this part:

    ” Evidence mounts that podcasting is not monetizable in ways many Web 2.0 businesses are counting on. If you are banking on podcasting being a daily activity by 150 million Americans in three years, you should be able to trace the path between now and then and explain clearly what are the causes of this change. “

  2. Ummm….did you read this part:

    ” Evidence mounts that podcasting is not monetizable in ways many Web 2.0 businesses are counting on. If you are banking on podcasting being a daily activity by 150 million Americans in three years, you should be able to trace the path between now and then and explain clearly what are the causes of this change. “

  3. As far as I can see the only rule you need is number 1 (and the business equivalent of buying lottery tickets doesn’t count).

  4. As far as I can see the only rule you need is number 1 (and the business equivalent of buying lottery tickets doesn’t count).

  5. Skeptic says:

    Thanks, Robert, that’s what we’re here for. ;)

  6. Skeptic says:

    Thanks, Robert, that’s what we’re here for. ;)

  7. Deke says:

    People make business far more complicated than in needs to be. It’s simple. You the business have something or a service that people either really need or really want. You market it properly, treat your customers like gold, do your comps on your competition, adjust products, services, marketing, and prices accordingly, and stay in business.
    Remember, being a business, especially a small business, is not always about getting rich. Like the article said, if you go into an Internet business thinking you will get acquired by one of the big players, you’ve doomed yourself already.
    Do something because you love it and want to help people and your success will follow. Remember, making a living is reality, making a killing is not. Most small business owners make a nice living if they do everything right. As long as you have a nice roof over your head, clothes for you and yours, and a car that runs well, and some savings, you’re good.
    Yachts, fancy cars, mansion are for people with more money than sense. What happens if you get sued out of business, you die, or something happens? You or your family lose everything.

    Keep it real is the basic tenet of success.

  8. Deke says:

    People make business far more complicated than in needs to be. It’s simple. You the business have something or a service that people either really need or really want. You market it properly, treat your customers like gold, do your comps on your competition, adjust products, services, marketing, and prices accordingly, and stay in business.
    Remember, being a business, especially a small business, is not always about getting rich. Like the article said, if you go into an Internet business thinking you will get acquired by one of the big players, you’ve doomed yourself already.
    Do something because you love it and want to help people and your success will follow. Remember, making a living is reality, making a killing is not. Most small business owners make a nice living if they do everything right. As long as you have a nice roof over your head, clothes for you and yours, and a car that runs well, and some savings, you’re good.
    Yachts, fancy cars, mansion are for people with more money than sense. What happens if you get sued out of business, you die, or something happens? You or your family lose everything.

    Keep it real is the basic tenet of success.

  9. Chris says:

    Now if only I had an idea to get started… :(

  10. Chris says:

    Now if only I had an idea to get started… :(

  11. Neuromancer says:

    Hmm

    How come one sugesterd running around shouting “dont panic mr Mannering”
    ;-)

  12. Neuromancer says:

    Hmm

    How come one sugesterd running around shouting “dont panic mr Mannering”
    ;-)

  13. Andrew: my business plan doesn’t require having 150 million Americans using podcasts. Hope that helps.

  14. Andrew: my business plan doesn’t require having 150 million Americans using podcasts. Hope that helps.

  15. Christopher Coulter says:

    Great list, but the cynic in me things you only linked as he referenced you in #11. ;)

    Sadly that list is pretty much default common sense, but amazing how uncommon such ‘sense’ be in the Valley.

    The short version: Have a biz plan, impact non-bloggers (read: customers), drop the world-revolutionary tones, buzzword soup (if someone says “long tail” I will scream) and lose the cutesy internet names, and distance thyself from the faddish trends.

  16. Christopher Coulter says:

    Great list, but the cynic in me things you only linked as he referenced you in #11. ;)

    Sadly that list is pretty much default common sense, but amazing how uncommon such ‘sense’ be in the Valley.

    The short version: Have a biz plan, impact non-bloggers (read: customers), drop the world-revolutionary tones, buzzword soup (if someone says “long tail” I will scream) and lose the cutesy internet names, and distance thyself from the faddish trends.

  17. .. says:

    [...] Found this link over on Scoble’s site – Dead 2.0 “Anti-hyping Web 2.0 since 1006!” (feed). It has some very even-handed, rational advice for not allowing yourself to get caught up in all the Web 2.0 hype and become the “Next Web’s” talking sock puppet horror story. [...]

  18. Christopher Coulter says:

    ack, ‘thinks’. Tab submit early.

  19. Christopher Coulter says:

    ack, ‘thinks’. Tab submit early.

  20. Chris Davies says:

    Doesn’t this just all boil down to “for gods sake, sell something”? I can’t for the life of me work out why VCs give so much money to people technorati who’s revenue model seems to be “er, dunno. Maybe someone will buy us?”

  21. Chris Davies says:

    Doesn’t this just all boil down to “for gods sake, sell something”? I can’t for the life of me work out why VCs give so much money to people technorati who’s revenue model seems to be “er, dunno. Maybe someone will buy us?”

  22. Granville says:

    The key is to while building a web 2.0 .com buisiness having an eye on building a web 3.0 business…active minds should be ok.

  23. Granville says:

    The key is to while building a web 2.0 .com buisiness having an eye on building a web 3.0 business…active minds should be ok.

  24. Chris: the advertising industry is billions of dollars. Just watch Google’s financial reports this week and see why the VCs are spending so much in this world.

  25. Chris: the advertising industry is billions of dollars. Just watch Google’s financial reports this week and see why the VCs are spending so much in this world.

  26. As Bob Seidensticker, author of the fannntastic Future Hype book, said…”who’d have imagined that it would be necessary to remind entrepreneurs to have a business plan?”

  27. As Bob Seidensticker, author of the fannntastic Future Hype book, said…”who’d have imagined that it would be necessary to remind entrepreneurs to have a business plan?”

  28. [...] Advice on now not be a dot-bomb 2.0 (via Robert Scoble). [...]

  29. briansolis says:

    Robert, just wanted to say that this was a very cool post to trackback. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philisophies and beliefs of how to make a better, more interactive web experience.

  30. Brian says:

    Robert, just wanted to say that this was a very cool post to trackback. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philisophies and beliefs of how to make a better, more interactive web experience.

  31. [...] It’s the content, stupid Robert Scoble talks about the 11 rules to survive being a Web 2.0 “Dot Bomb”.Robert mentions how this reminds him to watch out for his own new business (Brave move btw Rob, a long way from being a Netmeeting MVP or living in the Microsoft ‘comfort zone’  for sure).One of the things that I miss in Robert’s new venture and which I see in the article he referenced, is that you need to have the right content for your podcast, blog or even your business. Imagine a business plan where someone says something like this:I’m boredGet Venture CapitalDesign Website{Something Magic Happens Here}Buy my own island and either retire or become a paraody of a James Bond villan.This is what most dot-com business ventures used to look like. Most dot-com 2.0 ventures look much the same except the “something magic” is considered to be part of the website design as well as the product (“Look, it updates on screen without loading the page again… oooh magic!”)Now I admit that some web 2.0 sites are interesting, and that some blogs and interesting and that some podcasts are memorable but here is the big secret.They’re memorable because their content is memorable.Got that? My blog site here isn’t good (or if you prefer, “crap”) because it’s a blog, or because it’s a blog built on Community Server 2.0 (oh yeah, 2.1 beta 1 is looking good btw guys). It’s good, or bad, or whatever you like because of my writing. Because of the people who post occasionally in my forums. Because of the comments, as few as they are. The content.I don’t buy books from Amazon because I admire their e-commerce backend, I buy because they have the books I want at a good price. Just about every point in the 11 suggestions can be related to this single point; start a business to fill a need. Understand how that business will make money. Understand what a realistic goal is, and then set about reaching it. Understand that if you have to spend 3 weeks explaining to me that your idea is cool and that I’m an idiot for not accepting that, then it might just be that your idea isn’t that good.The biggest example of this last one is in the book BooHoo, where the people behind Boo.com explain how it was everyone’s fault but theirs that they built a web ordering system that would be sluggish on a LAN connection and were then astonished to find that people on a dial up pay-per-minute connection couldn’t use it. In fact, I think that book should be required reading for anyone starting an online business. Just think of the time it would save you if you’re a venture capitalist; VC: “Have you read Boo Hoo?Online Business: “Er… yeah sure”VC: “{Quick question about something in Boo Hoo}”OB: “{dismal failure to answer the question properly}”VC: “OK. Thanks for that, some interesting thoughts. Door’s to your left.”You’re either selling something that people want enough to actually pay for, or you’re not. And if you’re not, I hope you didn’t spend too much money on that new office. Published Monday, July 17, 2006 10:38 PM by Robert Moir Filed Under: General Computers / Technology, etcetera [...]

  32. Crash 2.0 – wasn’t this my question

    While I’d agree that many others have been asking this question for awhile. Granted I don’t read any of these people. I’d also agree that others asked this in other ways during Michael Arrington’s Gnomedex 6 segment. Yet as far as I’m aware I am t…

  33. [...] And it all tracks back to Scoble’s blog. [...]

  34. [...] Dead 2.0 的讀者,對於要不要用真實姓名寫部落格,似乎倒是不這麼在意。網站上現在有個投票題目 “Does who I am really matter?“,目前300多人的投票裡,61%認為重要,20%的人認為重要,其他19%不在意這問題。因為該網站畢竟有好看/好用的地方,就像 Robert Scoble 講的,”I love the “Dead2.0〃 blog. It reminds me not to drink too much of my own hype juice.”。 [...]